IG Content Drill Down

Week 1: August 1 - 7

• Monday (August 1): Monthly Theme Announcement

• Post an image of a sunny patio scene with a caption teasing the upcoming "Summer Farewell Brews" theme for August. Encourage followers to stay tuned for refreshing brews to bid adieu to summer.

• Wednesday (August 3): "Farewell Summer" Giveaway Contest Launch

• Share an eye-catching graphic announcing the "Farewell Summer" giveaway. Include clear instructions on how to enter the contest and details about the exciting beer bundle prize.

• Friday (August 5): Summer Vibes UGC Highlight

• Feature a user-generated photo of a customer enjoying Cinco brews during a summer activity. Express gratitude for the vibrant community that made summer memorable at Cinco Brewing Co. Use #CincoSummerSip in the caption.

Week 2: August 8 - 14

• Monday (August 8): Virtual Brewery Tour Announcement

• Post an Instagram Story teasing the upcoming live virtual brewery tour on August 12. Include a countdown sticker to create anticipation.

• Wednesday (August 10): "Thirst-Quenching Recipe" Series - Part 1

• Share a visually appealing carousel post featuring a refreshing cocktail recipe using Cinco brews. Include step-by-step instructions and invite followers to try it out.

• Friday (August 12): Live Virtual Brewery Tour

• Go live on Instagram at the scheduled time for the virtual brewery tour. Engage with followers, answer questions, and provide an exclusive look at new summer and upcoming fall releases.

Week 3: August 15 - 21

• 7. Monday (August 15): "Thirst-Quenching Recipe" Series - Part 2

• Share another carousel post with a mocktail recipe using Cinco brews. Encourage followers to share their creations using #CincoMocktailMagic.

• Wednesday (August 17): Behind-the-Scenes Stories

• Post a series of Instagram Stories with behind-the-scenes footage of brewers preparing new brews. Use stickers and polls to engage followers and gather their thoughts on the upcoming releases.

• Friday (August 19): Summer Event Collaboration

• Share a post promoting Cinco Brewing Co's presence at a local event happening over the weekend. Offer exclusive deals or discounts to attendees who visit the brewery afterward.

Week 4: August 22 - 28

• 10. Monday (August 22): August Exclusive Release Teaser

• Post a teaser image of the limited-edition brew set to be released at the end of the month. Use suspenseful copy to build excitement among followers.

• Wednesday (August 24): Sustainability Spotlight

• Share an Instagram Story series highlighting Cinco Brewing Co's sustainable practices and community involvement. Showcase the positive impact of supporting a responsible brewery.

• Friday (August 26): Countdown to Exclusive Release

• Share a countdown post with only a few days left until the exclusive brew launch. Encourage followers to save the date and join in for a memorable tasting experience.

Week 5: August 29 - 31

• 13. Monday (August 29): "Summer Farewell Brews" Compilation

• Post a compilation video or carousel of the best summer-themed content shared by followers throughout the month. Express gratitude for their support and engagement.