Advancing Research
Who We Are • Founded in 1981, Foundation for Biomedical Research (FBR) is the nation’s oldest and largest non-profit dedicated to improving human and animal health by promoting public understanding and support for biomedical research
FBR
Advancing Research
FBR Your partner in research advocacy
FBR
Advancing Research
Public Recognition FBR is an established brand with extensive media coverage
FBR
Advancing Research
Broadcast Appearances
FBR
Advancing Research
Print 2015 Op-Eds
FBR
Advancing Research
FBR - The Proactive Messenger Three decades of powerful public outreach
FBR
Advancing Research
National Ad Campaigns
Best Supporting Role in a Medical Drama. Perhaps you didn’t know that rats and mice are the foundation for all medical research and that they have played a vital role in virtually every major medical discovery in history. Learn more about the essential need for animal research.
FOUNDATION FOR BIOMEDICAL RESEARCH www.fbresearch.org
“Animal Research Saves Animals Too” Campaign
POOKIE Living with Diabetes Animal research saves animals, too. www.researchfacts.org
MAGGIE Breast Cancer Survivor Animal research saves animals, too. www.researchfacts.org
C. Everett Koop PSA
“Rip” - 1990 FBR
Advancing Research
Personal Ensign PSA
‘Personal Ensign’ - 2005 FBR
Advancing Research
Where We Are Now 2015-2017 Campaigns
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Advancing Research
Real People. Real Breakthroughs.
Extraordinary Medicine Biomedical TV Series
Extraordinary Medicine is an award-winning television series produced by FBR about inspirational people living with serious illnesses and incredible biomedical research that could save their lives. The series has been licensed by Tricon Films soon to be available in North America. FBR
Advancing Research
FBR SmartBrief Top News for the Biomedical Research Community
Our weekly newsletter delivers the top biomedical research news to industry insiders, biomedical researchers and the media. We provide our subscribers with relevant and timely news related to human and animal research discoveries, animal health, and science policy.
FBR
Advancing Research
Better Data = Better Decisions Steering the conversation with public polling data
FBR
Advancing Research
Our 2015-2017 Programs Based on our unique understanding of the issues, we have planned exciting new initiatives
FBR
Advancing Research
Patient Health Campaign New FBR programs FBR will launch an integrated PR and digital advertising campaign that psychographically targets our key audience: patients. The ad campaign will be primarily digital and will target patients. The focus of the PR campaign will be partnering with disease groups and hospitals, pitching to national and regional media targets and an integrated social media campaign. FBR
Advancing Research
$60 billion is spent on pets
Animal Health Campaign New FBR programs Recognizing that Americans spend nearly $60 billion on their pets each year, FBR’s animal health campaign will target pet owners and highlight animal research breakthroughs that are helping our pets. This campaign is designed to teach the public that animal research saves animals, too.
FBR
Advancing Research
Op-eds printed in major news outlets
2015-2017 Op-Ed Campaign New FBR programs FBR has launched a new media initiative in 2015 that has taken us from the opinion pages of The Wall Street Journal to USA Today and earned 134 syndicated reprints. Our goal is to target ‘the influencers’ -- top political and financial decision-makers -- to ensure their understanding and support of humane and responsible animal research. It is now more important than ever for FBR to reach the country’s leaders. FBR
Advancing Research
2-3 minute videos
Video Shorts New FBR programs ‘Why animals are needed in research’
FBR will produce a series of 2-3 minute video vignettes that are integrated with our patient health and animal health campaigns. Our first video, released in June 2015, featured several of the country’s leading scientists and medical experts and highlighted why animal research is critical for medical progress and the advancement of both human and animal health.
FBR
Advancing Research
Keeping track of public opinion
Market Research & Polling New FBR programs FBR will continue to conduct quarterly public polling as well as commission and analyze market research and testing data in 2016. The results will guide FBR’s targeted messaging campaigns across media platforms.
FBR
Advancing Research
Punching Above Our Weight We’re doing a lot, with a little.
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Advancing Research
An uphill battle Our opponents have vastly superior resources
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Advancing Research
Partner with FBR to protect and advance research.
fbresearch.org/donate
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Advancing Research