FBR - Who We Are

Page 1

Advancing Research


Who We Are •  Founded in 1981, Foundation for Biomedical Research (FBR) is the nation’s oldest and largest non-profit dedicated to improving human and animal health by promoting public understanding and support for biomedical research

FBR

Advancing Research


FBR Your partner in research advocacy

FBR

Advancing Research


Public Recognition FBR is an established brand with extensive media coverage

FBR

Advancing Research


Broadcast Appearances

FBR

Advancing Research


Print 2015 Op-Eds

FBR

Advancing Research


FBR - The Proactive Messenger Three decades of powerful public outreach

FBR

Advancing Research


National Ad Campaigns

Best Supporting Role in a Medical Drama. Perhaps you didn’t know that rats and mice are the foundation for all medical research and that they have played a vital role in virtually every major medical discovery in history. Learn more about the essential need for animal research.

FOUNDATION FOR BIOMEDICAL RESEARCH www.fbresearch.org


“Animal Research Saves Animals Too” Campaign

POOKIE Living with Diabetes Animal research saves animals, too. www.researchfacts.org

MAGGIE Breast Cancer Survivor Animal research saves animals, too. www.researchfacts.org


C. Everett Koop PSA

“Rip” - 1990 FBR

Advancing Research


Personal Ensign PSA

‘Personal Ensign’ - 2005 FBR

Advancing Research


Where We Are Now 2015-2017 Campaigns

FBR

Advancing Research



Real People. Real Breakthroughs.

Extraordinary Medicine Biomedical TV Series

Extraordinary Medicine is an award-winning television series produced by FBR about inspirational people living with serious illnesses and incredible biomedical research that could save their lives. The series has been licensed by Tricon Films soon to be available in North America. FBR

Advancing Research


FBR SmartBrief Top News for the Biomedical Research Community

Our weekly newsletter delivers the top biomedical research news to industry insiders, biomedical researchers and the media. We provide our subscribers with relevant and timely news related to human and animal research discoveries, animal health, and science policy.

FBR

Advancing Research


Better Data = Better Decisions Steering the conversation with public polling data

FBR

Advancing Research















Our 2015-2017 Programs Based on our unique understanding of the issues, we have planned exciting new initiatives

FBR

Advancing Research


Patient Health Campaign New FBR programs FBR will launch an integrated PR and digital advertising campaign that psychographically targets our key audience: patients. The ad campaign will be primarily digital and will target patients. The focus of the PR campaign will be partnering with disease groups and hospitals, pitching to national and regional media targets and an integrated social media campaign. FBR

Advancing Research


$60 billion is spent on pets

Animal Health Campaign New FBR programs Recognizing that Americans spend nearly $60 billion on their pets each year, FBR’s animal health campaign will target pet owners and highlight animal research breakthroughs that are helping our pets. This campaign is designed to teach the public that animal research saves animals, too.

FBR

Advancing Research


Op-eds printed in major news outlets

2015-2017 Op-Ed Campaign New FBR programs FBR has launched a new media initiative in 2015 that has taken us from the opinion pages of The Wall Street Journal to USA Today and earned 134 syndicated reprints. Our goal is to target ‘the influencers’ -- top political and financial decision-makers -- to ensure their understanding and support of humane and responsible animal research. With recent events like the Beagle Freedom Project’s state-by-state initiative to pass legislation requiring research institutions to adopt out research animals and PETA’s aggressive targeting of companies that transport lab animals, it is now more important than ever for FBR to reach the country’s leaders.

FBR

Advancing Research


2-3 minute videos

Video Shorts New FBR programs ‘Why animals are needed in research’

FBR will produce a series of 2-3 minute video vignettes that are integrated with our patient health and animal health campaigns. Our first video, released in June 2015, featured several of the country’s leading scientists and medical experts and highlighted why animal research is critical for medical progress and the advancement of both human and animal health.

FBR

Advancing Research


Keeping track of public opinion

Market Research & Polling New FBR programs FBR will continue to conduct quarterly public polling as well as commission and analyze market research and testing data in 2016. The results will guide FBR’s targeted messaging campaigns across media platforms.

FBR

Advancing Research


Punching Above Our Weight We’re doing a lot, with a little.

FBR

Advancing Research


An uphill battle Our opponents have vastly superior resources

FBR

Advancing Research


Partner with FBR to protect and advance research.

fbresearch.org/donate

FBR

Advancing Research


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.