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Epilogue 2
the conceptual and practical framework of the empowerment itself, basically, the wide opportunities for culture to become the main energy are open. Zimmerman (2000) explains that the orientation of empowerment is to create social change by directing the attention to the process of adaptation and the improvement of competence. The approach in the empowerment actually is far beyond the action that merely improves the negative aspects of a situation because empowerment is in fact searches the positive aspects that exist (p. 44). In addition, empowerment is also oriented that community members involved in it have to have active roles in the process of change, not only in the implementation of a project, but also in setting the agenda (p. 45). This means that within an individual, a group (organization), and the public, there must be awareness of those orientations, or at least something that triggers their awareness. In micro context, Bandura in the context of emotional experience, one must learn to process their experiences in order to empower themselves to become an independent agent (Wallace-DiGarbo & Hill, 2006). Meanwhile, several studies have shown that a variety of projects that have used
also offers a means of self-expression of hope, and it is consistent with the complexity and integrity of everyday experience, so that it has the potential to be a powerful tool to build up someone’s competence, and can mobilize various types of internal and external resources (see Wallace-DiGarbo & Hill, 2006, p. 119). strategy to arouse a social situation of the society to be more sensitive to the culture. In this context, AKUMASSA sees that the art is the media, and the media becomes art. The idea of media literacy carried by AKUMASSA is not only limited to the issue of human maturity in responding the phenomenon of the mass media, or simply literacy in question encompasses everything that can be seen as an