World I Communication
World II Behaviours
Currency: Information Facts, information, Packaged Cascaded down
Exhibited Copied, imitated, followed Mechanisms of influence
PUSH
PULL
Currency: Action
Hierarchy Repetition Ideas conveyed,
Social network (informal+) Viral spread
EDUCATION
Infection and epidemic model BEHAVIOURAL CHANGE
AWARENESS AND SENSITIZATION ‘STIMULATION, MOTIVATION’
TRAINING ‘MANAGEMENT’
‘(mountain on fire’)
‘WAYS OF DOING’ NEW SOCIAL NORMS
CULTURE CHANGE 22