EDUCATION
Why I Got
My CLU The chartered life underwriter, first created in the U.S. in 1927, is Advocis’s premier financial planning designation. Five advisors spoke with FORUM about its appeal
Nancy Byrne, CLU, CFP, CHS Financial Planning Solutions, Saint John, N.B. Earned the CLU in 2016
I
got the CLU because I thought I was missing something — the ability to humanize all the technical competencies for clients. I wanted to debunk the mechanical approach of using a product focus and the CLU taught me to place proper emphasis on what really matters — understanding what the client is looking for and wants to achieve. It taught me how to actually listen to a client, learn what is important to them, and recognize the opportunities and potential pitfalls. Only then do we worry about which tool influences the best results. Every single client is different, every situation is different, and the CLU just brings everything together. The most enjoyable aspect of my role as an advisor is sitting with my clients and learning about them. It was just basically learning every aspect of the full financial picture.
16 FORUM FEBRUARY 2021
