BUSI N E SS SUPPO RT GUID E
WELCOME T O F O TO N A
Y O U R S U C C E S S M AT T E R S T O U S
At Clarion Medical Technologies, we understand that transparency to the support available to you is important when selecting new technologies to grow your business. We have designed this Business Support Guide to outline the support Clarion offers to help you successfully integrate Fotona into your practice. Throughout this guide we will cover the following areas: 1. CLINICAL TRAINING How the Fotona Dynamis works, parameters and protocols for Nd:YAG and Er:YAG, and how to maximize treatment settings for optimal results 2. PRICING STRATEGIES Suggested list price and bundling options 3. MARKETING & PROMOTIONAL STRATEGIES Marketing strategies for a successful product launch 4. PRACTICE SUPPORT MATERIALS Digital and printed support items and step by step launch content plan 5. ADDITIONAL SUPPORT TOOLS Available service plans, laser safety course, Clarity UV tool, & Clarion Advantage Program Please ensure to review this Business Support Guide with your Clarion Sales Consultant.
1: CLINICAL TRAINING
Clinical training is key for the success of any technology, practice, company, practitioner and representative in the medical aesthetic field. Clarion Medical, the largest privately-owned Canadian Aesthetic and Medical distributor, has invested significant resources to provide state of art clinical training for staff and clients. Our training program is tailored to your individual experience levels and our training team is well versed in beginner, intermediate and advanced applications.
Clarion Training Resources Include: • Hands-on training with our clinical trainers • 1 follow-up session • New staff or refresher sessions (subject to cost) • Regional training events • Advanced applications • Digital training tools (videos, webinars, etc.)
WHAT T O E X P E CT? To be able to get the most out of your training session, it is of great importance to: • Arrange for the required number of cases for the training and demonstration • Make sure the materials required for the training (sent with the training materials package) are available. Click here to download our training binder • Have attendees review all provided training materials prior to the in-clinic training session Click here to view laser training videos • Ensure all trainees attend the training sessions with undivided attention In addition to the full training session, unlimited email and phone consultations with the Clarion Medical team are provided. It is important to note that successful clinical training is the foundation for integrating new technology into your practice. Paying attention to the small details will ensure that attendees receive the full benefit of the in-clinic training.
TRAINING CHECK LIST: Fotona Dynamis Science Fotona Dynamis Interface Contraindications Combination approaches Patient Selection
Maintenance of the system and its components Clinical forms Nd:YAG & Erbium Protocols Pre and post care
Training Date: _______________________________________________________________________ Training to be provided by: __________________________________________________________ Training to be attended by: __________________________________________________________ _____________________________________________________________________________________
2: PR ICI N G ST R AT EG I ES
Get all of this AND 40+ more treatment options for hundreds of thousands less & no consumables To learn more about this leading technology, contact your Clarion Business Consultant or info@clarionmedical.com
FACE BODY
MAXIMIZE ROI WITH FOTONA
Recommended Protocol
Patient Charge
Fotona 4D
3 treatments, 1 month apart (1hr)
$850.00
Fotona 3D
3 treatments, 1 month apart (45min)
$650.00
Fotona 2D
3 treatments, 1 month apart (30min)
$550.00
Fractional Resurfacing
3 treatments, 1 month apart (1 hr)
$800
Skin Tightening (face)
3-6 treatments, 1 month apart (30 min)
$250
Laser Peel
3 treatments, 1 month apart (light to deep peels) (30 min)
$300
Intra-Oral Tightening
3 treatments, 1 month apart (30 min)
$350
Eyelid Tightening
3 treatments, 1 month apart (30 min)
$350
Nightlase
3 treatments, day 1,15,45 (30 min)
$500
Acne
4-6 treatments, 1 per week (30 min)
$150
Frac3 Rejuvenation (Pigment Lesions)
4-6 treatments, 1 per month (30 min)
$200
HairRestart
3-4 treatments, bi-weekly (30 min)
$500
Gynecology
1 treatment, additional may be needed (45-60 min)
Veins
One playing card size area (15 min)
$500
TightSculpting (ex: abdomen)
4 treatments, 1 month apart or express protocol of 4 treatments bi-weekly
$600
Hair Removal (ex: Full leg)
4-6 treatments, 4-6 weeks apart (40 min)
$500
$1,500
Package Deal
Patients / Month
Monthly Tx Revenue (with package deal)
$2,400
5
$12,000
$1,800
5
$9,000
$1,500
5
$7,500
$2,000
4
$3,200
$600
4
$2,400
$550
4
$2,200
$600 (3 tx)
6
$3,600
$900 (3 tx)
5
$4,500
$1200 (3 tx)
4
$4,800
$400 (4 tx)
5
$2,000
$500 (3 tx)
4
$2,000
$1,500 (3 tx)
3
$4,500
n/a
5
$7,500
n/a
4
$2,000
$2,100 (4 tx)
4
$8,400
$1,500
4
$6,000
3 : MAR K ETING & P R O MO T I O N A L ST R AT EG I ES
LEVER AGE EX I ST I N G O F F ER I N G S & DR IV E N EW R EVEN UE Key elements that must be considered in creating a marketing strategy are promotion, distribution, pricing, and relationship management. The marketing strategy is first and foremost based on the continual education and informing of existing patients about new laser procedures available, giving them the chance to get a new, minimally invasive laser experience. Second, it is based on developing recognition and visibility among potential new patients. Thinking outside the box will even further improve your recognition and take your practice to the next level.
In te r nal Adve rti si ng T i ps
E x t e r n al A d v e r t is in g T ip s
RECRUIT AMBASSADORS Reward loyal customers with complimentary treatments in exchange for product promotion.
BE SOCIAL! Develop social pages (Instagram & Facebook) to showcase your work and connect with your clients.
LEVERAGE MARKETING MATERIALS Brochures, flyers & counter cards are great tools to market to customers coming into your practice.
HOST
SHOW OFF YOUR WORK Strong before & after pictures can impact a patients’ treatment decisions. Use our B+A’s and add yours in as you go.
PR & ADVERTISING
DEVELOP COMPREHENSIVE PROTOCOLS The Fotona Dynamis is a perfect complement to other aesthetic procedures. Combine with PRP, filler and skincare for the best results.
WEBSITE DEVELOPMENT
Available on Clarion Partner Portal Register for the Partner portal
AN EVENT Schedule an open house as a way to connect with existing customers and meet new ones.
Connect with local media as a product expert providing new and innovative treatment options to drive more traffic to your business.
Strong website content is a great way to drive potential customers to your clinic. Let them know about your treatment offerings, testominals and results you have achieved!
Available on Fotona Launch Content Plan *download on page 14-15
4: PR ACTIC E SUP P O R T MAT ER I A L S
POSTERS
BROCHURES
BANNER STANDS
Launching a new service or product on social media Get your clients intrigued and excited about your new offering
What is Fotona? Let them know what makes Fotona worth trying!
Intrigue potential customers with impactful before and after results
KEY TREATMENTS
Download our Fotona B+A Flipbook here and choose your favourites.
Fotona General
#Fotona is coming! Soon to be offering treatments from the industrys highest performing laser!
Fotona's multi-application laser system can treat over 240 conditions, both deep and superficial.
Who's ready for their hollywood treatment? The Kim Kardashian favourite, 4D treatment by Fotona, is coming soon to _____ clinic. Stay tuned!
Fotona 4D is a safe and effective, noninvasive treatment that stimulates collagen, tightens the skin and adds volume with no downtime.
Before & After photo of treated nasolabial folds with the Fotona 4D Intraoral Treatment. Patients can expect tightening and added volume in problem areas.
Tired of keeping up with unwanted hair? We found a solution for you that will help you ditch the razor for good. Follow our page to find out when we will be offering this treatment
Say goodbye to waxing and shaving with the Fotona hair removal treatment, offering a safe and highly effective hair reduction solution.
Check out these amazing hair removal results with the Fotona Dynamis! Recommended protocol is 6-8 treatments every 8-12 weeks for optimal results.
4D
Hair Removal
CONTENT MAP Hair restart
Hair loss is a common issue, impacting both men and woman, and the demand for effective treatment solutions is growing. Stay tuned for our treatment solution that will get your confidence back in no time!
Nightlase
The Fotona Dynamis Hair Restart treatment, uses a gentle form of deep heat, to stimulare dormant hair follicules and encourage regrowth. It is a comfortable treatment with no downtime for the patient.
NightLase is the only laser in Canada approved to treat sleep apnea and snoring. Fotona’s NightLase® therapy is When's the last time you slept through a non-invasive, patient-friendly laser the night? COMING SOON: a snoring treatment for increasing the quality of a solution that works! patient’s sleep.
Beautiful hair restoration results using the Fotona Dynamis! Expert tip: combine with WorldPRP for the best results.
WAITING ROOM VIDEO
SOCIAL MEDIA POSTS
Say goodbye to snoring! Nightlase by Fotona is an effective solution that can reduce snoring by up to 50% with only three easy treatments.
C L A R I O N PA R T N E R P O R TA L The Clarion Partner Portal is an online resource for all of our partners, providing marketing resources and training materials across each portfolio of products. Available through www.clarionmedical.com, our Partner Portal provides you with everything you need to promote your unique service offerings! To gain access to the materials featured above and much more, please register for the Clarion Partner Portal by clicking here to email us at portal@clarionmedical.com.
FOTONA APP & MY FOTONA
Featured • Read more about the latest news • Upcoming events • Featured cases
Events • Quick access to information about Fotona Trainings & Workshops around the globe • Exhibitions & Conferences where Fotona will be present
Fotona • LA&HA Symposium lectures, treatment videos & educational webinars • Brochures & leaflets, product & application presentations • Access to all LA&HA publications
Casebook • 140+ cases from 74 clinical experts • Easy case filtering by: Treatment, Medical Field, Tissue Type, Laser System Type, Laser Wavelength or Author • In-depth clinical reports about the latest laser procedures with actual parameters
MY FOTONA “My Fotona” is a closed community that connects various Fotona users with one another. It acts as a communication platform, where members from all over can share and exchange information regarding their Fotona devices! Get an exclusive look at the latest news about Fotona’s technologies, applications, treatment options and upcoming events! To register and gain unlimited access to the unique content above, please visit www.fotona.com and click ‘My Fotona’. Simply register with your device serial and model number.
Launching a new service or product on social media Get your clients intrigued and excited about your new offering
What is Fotona? Let them know what makes Fotona worth trying!
Intrigue potential customers with impactful before and after results
KEY TREATMENTS
Download our Fotona B+A Flipbook here and choose your favourites
Download our Fotona B+A Flipbook here and choose your favourites.
Fotona General
#Fotona is coming! Soon to be offering treatments from the industrys highest performing laser!
Fotona's multi-application laser system can treat over 240 conditions, both deep and superficial.
Who's ready for their hollywood treatment? The Kim Kardashian favourite, 4D treatment by Fotona, is coming soon to _____ clinic. Stay tuned!
Fotona 4D is a safe and effective, noninvasive treatment that stimulates collagen, tightens the skin and adds volume with no downtime.
Before & After photo of treated nasolabial folds with the Fotona 4D Intraoral Treatment. Patients can expect tightening and added volume in problem areas.
Tired of keeping up with unwanted hair? We found a solution for you that will help you ditch the razor for good. Follow our page to find out when we will be offering this treatment
Say goodbye to waxing and shaving with the Fotona hair removal treatment, offering a safe and highly effective hair reduction solution.
Check out these amazing hair removal results with the Fotona Dynamis! Recommended protocol is 6-8 treatments every 8-12 weeks for optimal results.
Hair loss is a common issue, impacting both men and woman, and the demand for effective treatment solutions is growing. Stay tuned for our treatment solution that will get your confidence back in no time!
The Fotona Dynamis Hair Restart treatment, uses a gentle form of deep heat, to stimulare dormant hair follicules and encourage regrowth. It is a comfortable treatment with no downtime for the patient.
Beautiful hair restoration results using the Fotona Dynamis! Expert tip: combine with WorldPRP for the best results.
When's the last time you slept through the night? COMING SOON: a snoring solution that works!
NightLase is the only laser in Canada approved to treat sleep apnea and snoring. Fotona’s NightLase® therapy is a non-invasive, patient-friendly laser treatment for increasing the quality of a patient’s sleep.
4D
Hair Removal
Hair restart
Nightlase
Say goodbye to snoring! Nightlase by Fotona is an effective solution that can reduce snoring by up to 50% with only three easy treatments.
Now Offering E-blast Utilize our Clarion Generic "Now Offering" Fotona E-blast, or make your own with our customizable template.
Host an Open House Offer an Introductory Promo Clarion is happy to provide you with a The best way to get patients to try something customizable Fotona invite to send out to your new is to offer them an exclusive offer. Our customizable template allows you to create customers. your own unique promos to best suit your business needs.
LAUNCH CONTENT PLAN Planning a new product launch on social media can feel daunting, but it’s also a huge opportunity to bring new clients into your practice, sell treatments, and convert your existing clients into new customers. The Launch Content Plan is a framework that can be used to help you organize your social media schedule in preparation for launch. Utilize Clarion`s suggested posts and create your own to build excitement and momentum around your new service offerings. Once you are ready to start offering these treatments to your patients, our customizable templates (e-blasts, invites, and promos) will assist you in executing a successful launch as well as providing ongoing support.
ANTICIPATION 3 weeks before
INTRODUCTION 2 weeks before
PREPARATION 1 week before
DOWNLOAD LAUNCH CONTENT PLAN
LAUNCH!
5: ADDITIO N A L SUP P O R T T O O L S
OUR COMMITMENT TO SERVICE
Service and support form an integral part of our customer partnerships. From purchase and installation to scheduled maintenance and emergency support—we go the distance to ensure your system performs to the highest standards. Our service plans are designed to offer you protection, peace of mind and confidence, to manage risk and successfully operate your practice.
NEW
COMPLETED BY OVER
3,980
O NLIN E L A SE R S A F ETY C E R T I F I C AT I O N
MEDICAL PROFESSIONALS
Online laser safety courses are included during the first year of service warranty following a system purchase. Did you know Gold Level service plan members get ongoing access to FREE online laser safety courses? Log in and get certified today! All Plans Include: • Laser Physics and Interactions • Laser Safety • Re-Certification Laser Course • Relevant Laser Modules* To register, fill out the form here and send completed form to: lasersafety@clarionmedical.com
*Laser modules are considered relevant if you own a system that Clarion Medical distributes. You will not have access to Laser modules for systems you do not own.
C LA RITY UV A PP Before & After Tool
Clarity UV is an easy to use tool, that assists medical and aesthetic professionals with consulting their patients on sun damage and other skin surface conditions. With the simple click of a button, Clarity UV is able to highlight sun damage within the skin and allow patients to be able to recognize these skin concerns on their own. ADVANTAGES: • Fully customizable to the conditions, treatments, and home care items that the clinic provides • Helps to educate patients and help the clinic sell their services • Provides a record of the consultation that can be emailed for the patient to review
BEFORE
Sun Damage without Clarity UV
AFTER
Sun Damage with Clarity UV
If you’re interested in incorporating the Clarity UV APP into your practice, contact your Clarion consultant to learn how you can access this tool.
*Only available on for IPAD.
Ask your consultant about how you can save thousands on your laser!
Grow Your Business With The Solutions You Need Now:
Clarion Advantage Program 1
2
3
Lower capital acquisition costs with aesthetic consumable bundling
0% interest financing on capital equipment purchases
Flexible terms, from 24 to 36 months with open repayment options
Increase revenue and customer engagement
Leverage consumable purchases
Clarion Advantage Program
Expand service offerings
Offset capital investments
Clarion Medical Technologies Delivering innovation and inspiration to Canada’s professional aesthetic community, one practice at a time, with customized solutions that achieve exceptional clinical and business results.
Connect with us on social media!
Clarion Medical Technologies 125 Fleming Drive Cambridge, ON N1T 2B8
1-800-668-5236 www.clarionmedical.com info@clarionmedical.com consumableorders@clarionmedical.com