ROAD TRIPS IN POP CULTURE
TRENDS TO WATCH
WHEN IN ROME Do as the locals do. Rather than defaulting to highway exit pit stops, road travelers are seeking out local haunts that feature regional resources and artisans, from food stops to retailers.
AUGMENTED REALITY
EATS OVER ALL
In the not-so-distant future, A.R. apps will help travelers plan road trips and experience destinations with enhancement. Tulum’s archeologists are already capitalizing on A.R. to transform the ruins in visitors eyes, and other historic sites, national parks and museums are not far behind.
With 61% of Millennial travelers citing culinary discovery as a primary travel goal, future road trips will feature ‘culinary crawls’ over Top 10 tourist attractions.