WHAT DOES YOUR Car Color Say About Your Personality?
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Most consumers have a specific color request when purchasing a car. Choosing a car color can be an emotional decision for car buyers, who may not have any real reasons to explain why they prefer one color over another. Some research indicates that car color may be an extension of car buyers’ personality. Silver was the most popular color for new car buyers a couple of years ago, but has been eclipsed by white as the most preferred new car color. Black, white and silver car paint colors consistently have been popular for more than a decade. In fact, approximately half of all new cars sold in the United States are manufactured in these three classic car colors. Silver is timeless, practical and solid. Those who drive silver cars are looking for quality, high resale value and practicality. They also like a little sparkle and fun in their stable lives. Black cars are mysteriously sophisticated and denote authority, which could explain why most vehicles driven by many of the world’s top officials are black. Customers who choose white cars are normally organized and neat. Sometimes, they can be hard to get along with due to their precision. Customers who choose pearl white bring glamour to the table and get along with people. Red cars typically reflect owners who are extroverted, have a Type A personality, and are multi-taskers. While the urban legend that red cars are ticketed more often than cars of other colors isn’t statistically true, drivers of red cars probably like the “look at me” flash that they attract — just not by policemen! Drivers of blue and green cars are normally the solid rock among their friends; they are practical and aren’t worried about appearances. Owners of bright cars, like yellow or orange, love to have fun, are artistic and the center of attention. Sometimes they tend to be scattered, but you always have a good time with them. Drivers of green and brown cars are trustworthy, natural, organic and very down-to-earth. Chocolate brown car owners have a unique personality. Finally, gold car owners are considered warm and intelligent. Perhaps this car color assessment matches your personality or someone you know. If you are a teenager and are getting a car from someone, if it drives, who cares what color it is! If you should need your car color retouched or repainted, look for a quality retail shop or get recommendations from your dealership. Adapted from various articles such as IVillage Tara Weingarten, an internationally recognized automotive journalist and squidoo.com
Suzanne Taylor is the Marketing Manager for Atlanta Dent Company and a monthly columnist for My Community Monthly magazines.
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