HERe to Play Launch Results

RESULTS

‘HERE TO PLAY’ LAUNCH

WHAT IS ‘HERE TO PLAY’?

The Lionesses roared their way to victory at the UEFA Women’s EUROs last summer and we want to continue building on their success. This year, through our HERE TO PLAY campaign, we’re celebrating our biggest ever commitment to delivering facilities that provide equal access to women and girls playing football.

HERE TO PLAY aims to:

• Demonstrate the Football Foundation funding partners’ investment and commitment into making facilities equally accessible to women and girls

• Inspire women and girls to get playing

• Encourage clubs and sites to create welcoming facilities for women and girls

How we are showcasing this:

• Launch HERE TO PLAY at our first Lioness-named site opening

• Collaborate with all Lionesses at site openings and on the ‘Foundations’ series – content showcasing the Lioness' grassroots clubs. This will bring to life the Football Foundation facilities and the benefits they bring to the local community

• Share best in class examples of sites who are making a difference to women and girls football

LAUNCH OVERVIEW

• Football Foundation HERE TO PLAY launch event took place on 9 February at Perth Green, Jarrow.

• Highlighted the Premier League, The FA and the government’s commitment into making facilities equally accessible to women and girls​ as well as opened the first Lioness site – The Jill Scott pitch

• Media invited and key stakeholders attended.

• Content captured at the event being used to amplify our women and girls message

Grass Pitch Revolution: New funding to improve football pitches

HERE TO PLAY HERO FILM

Grass Pitch Revolution: New funding to improve football pitches

ASSETS

Grass Pitch Revolution: New funding to improve football pitches

A LOOK BACK ON THE DAY

‘THE JILL SCOTT PITCH’ OPENING HIGHLIGHTS

Grass Pitch Revolution: New funding to improve football pitches

THE DAY IN NUMBERS

Lioness Guestsattended Filmcrewand on-siteeditor FundingPartner reps

Photography shots

Mediainterviews

Kidsplayingsport

RESULTS

MEDIA OUTLETS WHO COVERED THE JILL SCOTT OPENING

Grass Pitch Revolution: New funding to improve football pitches

MEDIA RESULTS

DIGITAL RESULTS

We created a wide-range of content to ensure a drumbeat of activity across Football Foundation and partner channels, both on event day and over the following days/weeks/months. Since the launch, we’ve achieved (results correct on 2 March):

Total reach (including partner and media channels

e.g. Lionesses, BBC News and Mundial)

Increase in new followers (Instagram). Our highest daily spike in followers this year.

Impressions across all Foundation social media platforms

(3000% increase on previous)

Emails sent

SNAPSHOT OF SOCIAL COVERAGE

Grass Pitch Revolution: New funding to improve football pitches

JILL SCOTT CONTENT

11 QUESTIONS WITH …

Grass Pitch Revolution: New funding to improve football pitches

JILL SCOTT ‘FOUNDATIONS’ STORY

Grass Pitch Revolution: New funding to improve football pitches