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Caramel toffee chocolate

Milky fondant with bitter chocolate


From Sial Paris to Gulfood Manufacturing Dubai… Thanks to its geographic position between Europe, Asia, the Middle East and North Africa, Turkey is an ideal hub for food imports, exports and transportation – it can easily trade with over 50 countries locally, but also has a truly global reach. The food and beverage exporters are very active in exhibiting business around the world. Over 300 companies have recently attended SIAL Paris show. In early November, over a hundred Turkish companies will be at Gulfood Manufacturing and its concurrent events to be held in Dubai. We will be there with a stand to cover the event and to distribute free copies of Food Turkey magazine. The food retail industry is predicted to grow 8% during the period of 2015-2018, and imports should not be overlooked in this mix. Niche products, growing in popularity among Turkish consumers, are examples of how importers can take advantage of the opportunities Turkey is offering. A young population – over 50% are aged under 30 – and a growing middle class (more likely to travel and encounter new foods to try back home) suggests a taste for international flavors that will increase in the coming years. We will be back in Germany for ISM Cologne in the early days of 2017 and go to Dubai in February. It seems that we go back and forth between Europe and the UAE at the end and beginning of turning the years.

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Mehmet Söztutan FOOD TURKEY

November 2016

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CONTENTS

6 Citrus harvest in Aegean Region forecast half million tons

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Yummy keeps growing by investing

STG to delight Turkey even more

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58

10

Largest-ever Gulfood Manufacturing opens in Duba

Turkish poultry industry keep growing

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14

Double-digit growth for the 10th anniversary of YUMMEX Dubai

46

Elvan in a Nutshell

20 Fast Payback for Ishida Nuts Line

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Mena seafood buyers hooked on sustainability & health, say Seafex exhibitors

November 2016

Written as “TORKU”, spelled as the “purest and silky food chain of Anatolia!”

62 The curtain falls of SIAL Paris 2016

68 Turkey’s organic chicken and egg brand achieves the first and largest export of its kind

72 CCTP to boost Turkish – Peruvian trade volume

82 Making sure that packaging is properly sealed


Citrus harvest in Aegean Region forecast half million tons

Exports of citrus fruits to Russian market started; farmers are happy!

According to the research that was carried out by the Aegean Agricultural Research Institute, a bright harvest season lies ahead. Prepared by the research team who had directly talked to farmers in Izmir, Mugla, Balikesir and Aydin, the study forecast 500 million tons of citrus harvest in the region this year. While harvests of tangerines and lemons are rising, grapefruit and orange

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harvests are down when compared with previous year. 220 thousand tons of orange, 220 thousand tons of tangerine, 68 thousand tons of lemon and 2.5 thousand tons of grapefruit are expected to be harvested in this season. Riza Seyyar, board member of Assembly of Turkey Exporters and chairman of the Aegean Fruit Exporters Union, assessed that citrus harvests are up 15 percent this year as well as their qualities. “Thanks to the Russian market, both our farmers and exporters are happy about recent developments.� he said.


Turkey exporters earned about 840 million dollars from citrus sales in abroad in 2015. They exported 169 thousand tons of orange, 298 thousand tons of tangerines, 75 thousand tons grapefruits, 298 thousand tons of lemons in 2015. With 74 million dollars, Russia was the top importer of lemons in the list of major export markets who is followed by Iraq with 67 million dollars and Saudi Arabia with 29 million dollars. Turkish fruits exporters sell their products into 70 countries. Russian buyers have imported 145 million dollars worth of tangerines, 55 million dollars of orange, and 21 million dollars of grapefruits. 67 million dollars worth of tangerines is exported to Iraq. Ukraine buyers imported 14 million dollars worth of orange, Rumanians bought 6.5 million dollars and buyers in Holland imported 5.7 million dollars worth of grapefruits last year.

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Riza Seyyar, board member of Assembly of Turkey Exporters and chairman of the Aegean Fruit Exporters Union


Turkish poultry industry keep growing

Hen egg production was 1.6 billion units. Hen egg production increased by 6.9% in August compared with the previous month, and increased by 20.6% compared with the same month of the previous year. Number of slaughtered chicken was 105 million units, number of slaughtered turkey was 470 thousand units. Number of the slaughtered chicken increased by 10.1% in August compared with the previous month, and increased by 12.8% compared with the same month of the previous year. Number of the slaughtered turkey increased by 21.3% in August compared with the previous month, and increased by 6.3% compared with the same month of the previous year. Chicken meat production was 175 thousand 651 tonnes, turkey meat

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production realized as 4 thousand 880 tonnes. Chicken meat production increased by 9.6% in August compared with the previous month, and increased by 13% compared with the same month of the previous year. Turkey meat production increased by 25% in August compared with the previous month, and increased by 1.6% com-

pared with the same month of the previous year. According to the seasonally and calendar adjusted series; chicken meat production increased by 6.7% compared with the previous month. According to the calendar adjusted series chicken meat production increased by 13.3% compared with the same month of the previous year


Milk collected by integrated dairies in Turkey increases

The amount of collected cow’s milk in August increased by 4.7% when compared to the same month of the previous year.

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Drinking milk production by integrated dairies became 103 thousand 360 tonnes in August and increased by 8.4% when compared to the same month of the previous year. Cheese production from cow’s milk was 54 thousand 523 tonnes and increased by 5.7% when compared to the same month of the previous year. Cheese production from sheep, goat, buffalo and mixed milk was 1 642 tonnes and decreased by 32.3% when compared to the same month of the previous year

same month of the previous year. Drink made of yoghurt production became 65 thousand 510 tonnes and increased by 7.5% when compared to the same month of the previous year.

Yoghurt production became 115 thousand 370 tonnes in August and increased by 6.6% when compared to

In August the average fat rate of cow’s milk collected by integrated dairies was 3.5%, the average rate of protein was

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3.2%. Seasonal and calendar adjusted amount of collected cow’s milk in August when compared to the previous month increased by 1.8%. Calendar adjusted collect amount of cow’s milk in August when compared to the same month of the previous year increased by 4.7%.


Elvan in a Nutshell

The foundation of Elvan Group was set in 1952 in a small candy shop in Istanbul. Elvan, which today produces a wide range of products including chocolate, wafers, candy, jelly beans, cake, croissant, waffle, and biscuits and markets them internationally, is taking firm steps towards reaching its goal of being a top ranking company in the international Candy Global 100 listing. Elvan, which established the first R&D Center in Turkey in its sector is opening new horizons in the world of confectionery with its innovative products. Croissants that are produced with special yeast keep their first-day’s freshness. Elvan, which is the producer of the first packed croissant with olive oil in the world, is the shining star of bakery products, which bear the brand name TODAY. Elvan also introduced to Turkey and its export markets its brand new waffle, making another 16

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mark with its new product Fondante, which is described as “neither candy, nor chocolate: both candy and chocolate”. The company, whose innovation and R&D awards are strong indicators of its success, is proceeding fast towards achieving a turnover of 1 billion dollars. Elvan, the leading brand of the Elvan Group, currently employs about 2500 people in 10 facilities based in Turkey and Egypt.


ALTINTOP at SIAL Paris 2016 Altintop Kuruyemis is a well-known company in the field of production of dried nuts in Turkey since 1962. The main products are Sunflower Seeds, Pumpkin Seeds, Chickpeas, Peanuts, Pistachio, Hazelnut and different type of flavored Nuts. At its early foundation, Altintop Kuruyemis was producing only yellow chickpeas but later it has been through a restructuring program with a major increase in its production capacity. In the meantime, by leading the innovations in the sector, the company increases its market share without jeopardizing the quality and taste. The products of Altintop Kuruyemis are manufactured in hygienic conditions with the latest technology, since the company gives utmost importance to the protection of human health and nature. The products are roasted on special ovens and packaged by modern machines in a fully automated closed system processes without any human contact. The company always desire to serve Fresh and Delicious products to its customers, by receiving necessary food certificates with its latest technological equipment. On SIAL Paris 2016 fair, ALTINTOP managed to meet new potential customers and searched for opportunities to be their solution partner for supplying retail and Private Label products.

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Balparmak to preserve the naturalness and purity of honey

Thanks to its’ vision to promote healthy generations by ensuring that everyone eats at least one spoonful of our honey everyday.
 and mission 

to preserve the naturalness and purity of honey, Balparmak has been delivering healthy, natural and delicious honey to consumers since it was founded in 1980.

As the honey sector’s leading company, Balparmak with its 350 employees, differentiates itself through the standard of quality that it brings to consumers.

The company operates in accordance with international standards, and is endowed with a FSSC 22000 Food Safety Management System certificate as well as the BRC (British Retail Consortium) global standard for food certificate, among others.

Balparmak rigorously tests all products offered to consumers, analyzing over 100 parameters at the Balparmak Analysis Laboratory (APILAB).Today, it is Turkey’s only, and one of Europe’s four most comprehensive bee product-specific laboratories.

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Fast Payback for Ishida Nuts Line A major German nut processor has cut average giveaway from 2g to 0.4g per 200g can of nuts by switching from volumetric methods to Ishida multi-head weighers. Felix GmbH & Co. KG, based at Schwerte, near Dortmund, is part of The Nut Company (TNC), Europe’s largest nut specialist, and processes products including peanuts, cashews, almonds and macadamia nuts under the famous ültje brand in Germany, Austria, Switzerland, Italy and Slovenia, and the Felix brand in Eastern European markets. An extremely flexible system has been installed for packing high value nuts into cans with re-closable plastic lids. It consists of two Ishida weighers in a paired parallel configuration. Nuts can be fed to one or both weighers, and each weigher can double-discharge (i.e. function as two separate weighers and discharge accurate weighments into two cans at once) for added speed. The two streams of filled cans, one from each weigher, then converge for sealing under modified atmosphere, followed by coding.

Ishida Multihead Weighers The new weighers are of a ‘paired hopper’ design. While each has 12 weighing heads and 12 pool hoppers, each pool hopper actually feeds two weigh-hoppers, making 24 in all. 22

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The speed and accuracy achieved is therefore what might be expected of a much bigger multihead. These weighers, with their compact 0.8 litre hoppers, are perfect for the relatively small target weights involved. Another advantage of the weighers is their compact design, which enables them to fit into a height-restricted area, while leaving room for throat metal detectors on all the outlets. The new line has cut giveaway on a 200g can from 2g to 0.4 g, a reduction of 80%. This is particularly important in the case of products such as cashews, which, even at the raw materials buying stage, are many times more expensive than peanuts.

In addition, multihead weighing is especially efficient when the piece weight is larger, as is the case with for example cashews and macadamias. The clear financial advantage of multihead weighing over the volumetric method is illustrated by the payback time of two years that was initially envisaged. In fact it looks as if the breakeven point on the investment may come even more quickly. As Helmut Brangenberg, Head of Felix’s technical department puts it: “The investment is paying off very quickly, as we are saving a lot of money by weighing the product more accurately and reducing giveaway.”


Yummy keeps growing by investing

An organic products producer, Yummy established the first hermetic system for organic pomegranate extract and has had its own farm for goat milk in Nigde. Established first as a food wholesaler 45 years ago and by expanding its activities through the years, Yummy and Guney Sut brands are now managed by third generation of the family. General Manager, Bekir Oder informed about his company, its past and their activities. He emphasized on the world’s first hermetic organic pomegranate extract facility and about the new goat farming facilities in Nigde.

On the story of Yummy We are a family business. We have been in the market as of the family members of three generation. Our grands started as wholesaler of foods. Then they entered in diary business. We are still having dairy. 45 years ago they founded Guney Sut 24

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Bekir Oder General Manager

trademark. There was limited competition in those years. They were highly successful, because they loved their business. Along with years, businesses and investments have grown. Now we buy milk from thousands of producers and process them in our factory that has a daily capacity of 300 tons, one of the largest facilities in the country. Later on, we added fruit juice production and founded the brand Yummy in 1995.

Products they have been producing The basis of that business was to produce fruit extracts. Then, backed


by some technological changes we have now a modern facility. We produce fruit concentrates and presses for other companies who process these into their own end products for consumers. We also produce fruit juices that are sold directly to the retailers. We do both. Other companies do either this or that.

Success factor for the growth of the brand Although we are a family business we have been managed by professionals. We emphasize on the listening of our customers and consumers, watching trends and being keen on customer satisfaction. We try to differentiate our products and processes. We have been producing the first organic fruit pre-concentrates in Turkey, since the beginning of the century.

On latest investments We try to differentiate our production and recently we started to produce sour extracts of pomegranate. Milk and dairy products are our major product categories. We invested in animal farming for both milk and slaughtering. We have 1300 heads of cattle. Most recently we found a large farm of goats in Nigde, a province that has rich flora that adds taste to the milk. In 2009 we started to produce beverages. Our bottling is able to process 100 tons daily. Daily capacity for fruit presses is 200 tons, for concentrate is 300 tons, fruit juices production is 300 tons and milk-processing capacity is 300 tons.

On exports Exports are started in 1998, first to Germany. Now we export to more than 40 countries. Our annual exports are more than 7 million tons.

On the fruit juice consumption habits of people in the country Main problem is consumers do not know much about fruit juices. They think that every package having a visual of fruits is fruit juice. They have to be made of 100 % fruits. Liquid products that are sold under fruity, nectar or with aroma names are all in different categories. Ice tea contains 99% water, like lemonade.They are sold for refreshment, not for nutrition. Consumption is low in Turkey. Per capita consumption of fruit juices is about 10 to 11 liters in Turkey, while it changes between 30 to 60 liters in European countries. It is also valid for milk consumption. People consume 20 liters of milk on the average in Turkey, while in the Europe they consume by 150 liters annually.

On what should be done for the future in the sector Consumers have to become more aware about the beverage market. More investment and a stabile economy are needed. Stability is the most important factor for long-term investments.

On the inspections on production facilities We are collaborating with independent auditing firms such as SGS. Besides we are happy with inspections and audits of the Food and Agriculture Ministry. Several gray companies are losing their businesses thanks to these efforts. Both hygiene and taste are important in this business. We test and audit our products and our process, as well. 25


Pan-European Forum in Romania wraps up: food sovereignty takes root in Eastern Europe

The fight back against industrial agriculture and for a just and sustainable future for farming and peasant farmers took a leap forward in the last week of October as the largest-ever European Forum on food sovereignty concluded. After five days of discussions, the groundwork has been laid to take back, relocalise our food systems and multiply food sovereignty platforms across the continent by the participants from more than 40 countries who gathered

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at the second NyĂŠlĂŠni Forum on Food Sovereignty. A huge diversity of people involved in the food system were present, including farmers, food and agricultural workers, trade unionists, researchers, activists, fisherfolk, pastoralists, indigenous peoples, consumers, and human rights defenders. A major accomplishment of this forum was the convergence of Eastern European and Central Asian organizations with their Western European counterparts.


Ramona Duminicioiu from the Romanian host organization Eco Ruralis, said “Most countries in EasternEurope are like Romania: they have a very large and vibrant, but equally vulnerable peasant population, threatened by land grabs and cheap land investments from global capital. During this week, we initiated the collective regional struggle and stepped up the coordination of the food sovereignty movement in Western Europe. If the food sovereignty movement is strong in Eastern Europe and Central Asia, it is strong in Europe as a whole.” The convergence in Cluj-Napoca lead to the formation of joint food and agricultural plans, promoting anagroecological model of agriculture. Jocelyn Parot, General Secretary of Urgenci said “Millions of consumers across Europe are supporting alternative farming models, based on agroecology: they are joining farmers in their fight to regain democratic control over food chains. They’re calling for a change in public policies, which should protect their initiatives instead of pushing for destructive commercial imperatives. This forum was a key step for consumer organizations to develop a strategy within the food sovereignty movement.” To tackle the destructive exploitation of the industrial food system, a number of key actions were chosen by the forum. These included strategies for just and equitable rights for farmworkers – and migrant workers in particular – public policies that put resources (including land, water, and indigenous tenure rights) in the hands of local people instead of corporations, food distribution systems that put local, sustainable food first, a push for a binding UN treaty to regulate businesses and human rights [2], and a more inclusive movement that represents marginalized peoples. Central to these actions

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is agroecology, a radically local, inclusive, and sustainable approach to agriculture. Unusually for discussions around food policy, war and its effects were addressed, with the Turkish delegation noting that it was vital to stand up for peace. Ali Bulent Erdem from Ciftci-Sen, the Small Farmer Unions

Confederation in Turkey, said: “War forces people to leave their lands, their homes, their livelihoods. The refugee crisis in Turkey and Europe is a result of war. As defenders of food sovereignty we fight for the rights of refugees and welcome them in our countries. It is vital for the global struggle for food sovereignty to stand up for peace.”


Increase expected in vegetables and fruits production, whereas drop in crops Increase was expected in the production of vegetables and fruits in the second estimation of 2016 with rates of 2.2% and 6.3% while decrements were expected as 0.3% in cereals and other crops when compared with the previous year. Production quantities of cereals and other crops, vegetables, fruits in 2016 were predicted approximately as follows; 64.9 million tonnes for cereals and other crops, 30.2 million tonnes for vegetables,18.9 million tonnes for fruits. It was estimated that cereals production will decrease in 2016 when compared with the previous year. It was estimated that in 2016, cereals production will decrease with a 30

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Crop Production 2015-2016

rate of 8.7% when compared with the previous year and approximately become 35.3 million tonnes. It was foreseen that wheat production will decrease by 8.8% to approximately become 20.6 million tonnes, barley production will decrease by 16.3%

and become 6.7 million tonnes, rye production will decrease by 9.1% and become 300 thousand tonnes, oats production will decrease by 10% and become 225 thousand tonnes, when compared with the previous year.


It was estimated that vegetables and fruits production will increase when compared with previous year. In the pulses group, it was expected that an increase will occur in broad beans to consume by 1.1% and production approximately become 6.3 thousand tonnes, while decrements were expected as 2.2% in chick pea and become 450 thousand tonnes and decrements were expected as 0.2% in potatoes, one of tuber crops, production and become 4.8 million tonnes. In the group of oil seeds, it was expected that soybean production will increase by 2.5% and become 165 thousand tonnes. It was estimated that tobacco production will be 70 thousand tonnes with increasing rate of 3% and sugar beets production will increase by 19.5% and approximately become 19.2 million tonnes.

It was estimated that vegetables production will increase in 2016 compared with the previous year. Vegetables production in 2016 was estimated to be 30.2 million tonnes with increasing rate of 2.2% when compared with the previous year. When examining production of subgroups of vegetables, root and tuberous vegetables production was expected to increase by 7.7%, other vegetables not elsewhere classified with the rate of 3% and vegetables cultivated for their fruits was expected to increase with the rate of 1.4%. The production of some important crops in vegetables; increments were expected in dry onion production by 11.5%, in melon by 7.5%, i n

eggplant by 5.8%, in pepper for processed by 9% respectively, while decrements were expected as 2% in green onion, 10.4% in cultivated mushroom, 3.3% in okra respectively. It was estimated that fruits production would increase in 2016 when compared with the previous year. It was estimated that fruits production will be 18.9 million tonnes in 2016 increasing by 6.3% when compared with the previous year. When examining productions of some important fruits, it was estimated that there is increase in apple figures with the rate of 13.7%, in peaches by 4.8%, in cherries by 11.9%, in apricots production with the rate of 7.4% respectively, while decrements were expected in grape fruits by 1.7%, when compared with the previous year. In the citrus group, an increase was expected in mandarin production by 12.4%. From nuts, hazelnuts production is expected to decrease by 35%. It was estimated that grape production will increase by 9.6%, while decrements was expected as 0.3% in persimmons production.

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Sultanahmet’s debut in Europe Istanbul’s century old flavors made its first opening in Europe, kicking off with Manchester

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The historic Sultanahmet Koftecisi, specializing in distributing century old meatball recipes, added a new chapter to it’s 96 year old history after its first European grand opening in Manchester at Sultanahmet Koftecisi. Following the idea of grilling the meatballs as developed by Isabella Tezcakin-Ebbs, the wife of Mehmet Tezcakin (president of the Board of Directors), the trial became a success, and is set to continue in Manchester after the official opening of Sultanahmet Grill.

Mayor, Tony Lloyd, who attended the opening, expressed his delight at Manchester becoming home to one of Turkey’s most famous and historic brands. Being a fan himself, Lloyd believes that the English public will also take an interest in the meatballs as well as the Turkish community in Manchester. Member of the Board of Directors, Mert Tezcakin, responsible for the international affairs of Sultanahmet Koftecisi, made a speech referring to the initial agreement of a master franchise with successful business man Mehmet Nezir Korkut. “For a


Mayor Tony Lloyd also attended the grand opening business to be successful on an international scale, it is important to choose the right partner. We waited many years for this but it was worth it. I believe that our brand will be successful in England and that we will open more branches in the near future”. Following the given speeches, the ribbon-cutting ceremony began. Mayor Tony Lloyd, Mert Tezcakin, Mehmet Nezir Korkut and British Time’s Board of Directors president, Mehmet Sah Karatas all did the honors of cutting the ribbon. The general manager of Sultanahmet Koftecisi, Burak Duman was also present at the grand opening. The invited English guests reported that they enjoyed the Turkish meatballs and believed that the flavors will be to the country’s taste. Having opened its first international branch in Turkey’s neighboring country, Azerbaijan, Sultanahmet Koftecisi success led to a total of 3 branches in Baku. Now they are preparing for a first opening in the prestigious Hauptbahnhof in Germany, the historic meatball distributors are already planning their next opening, which will be Northern Cyprus. 36

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Largest-ever Gulfood Manufacturing opens in Dubai

The growth is attributed to Dubai’s industrial strategy vision. With increased food and beverage production and machinery manufacturing featuring highly on Dubai’s industrial objectives, the sector-specific Gulfood spin-off event has grown 20 per cent in one year

Dubai, UAE – The third edition of Gulfood Manufacturing, the Middle East’s biggest food manufacturing, processing and packaging, logistics and materials handling exhibition, will return to Dubai World Trade Centre (DWTC) from 7-9 November 2016 with an impressive 20 per cent larger growth compared to its second event 12 months ago. 38

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Having swelled to 13 halls from 11 last year - Gulfood Manufacturing 2016 will be split into three specialist areas across more than 80,000 square metres of exhibition space: Ingredients Middle East – featuring fine and functional ingredients and the latest bulk and commodity ingredients, innovations, tastes and flavours; ProPack Middle East – covering automation, processing


equipment and packaging machinery to solve production challenges and increase volume, flexibility, efficiency, quality and cost control; and Logistics Solutions Middle East – for firms involved in materials handling, transport and commercial vehicles, IT and technology solutions, warehousing operators, facilitators & service providers. Gulfood Manufacturing 2016 will host 1600 international food manufacturers, suppliers and industry service providers, an increase of 60 per cent on the number of exhibitors that participated at the show’s 2014 launch. The rapid growth of Gulfood Manufacturing comes just months after His Highness Sheikh Mohammad bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and the Ruler of Dubai, launched the Dubai Industrial Strategy – a multi-faceted policy that aims to ele-

vate Dubai into a global platform for knowledge-based, sustainable and innovation-focused businesses.

manufacturing systems; and making Dubai the centre for the global Islamic products market.

The Dubai Industrial Strategy aims to help generate more than 27,000 jobs and an additional AED160 billion in the emirate’s economy by 2030.

In-line with Gulfood Manufacturing’s mandate to capitalise on unprecedented market demand for the region’s manufacturing, processing, packing and ingredients sectors, main focus areas at the exhibition align with the top 75 initiatives outlined in the Dubai Industrial Strategy.

Among the objectives in Phase One of the strategy are increasing total output and value-addition of the manufacturing sector; enhancing the depth of knowledge and innovation; making Dubai the preferred manufacturing platform for global businesses; promoting environmentally-friendly and energy-efficient

“Gulfood Manufacturing ticks all the right boxes in terms of providing a tailored, sector-specific platform for global food producers and companies across the entire food produc39


tion value chain to meet local and regional partners and accelerate regional development in the food manufacturing sector,” said Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC. “As evidenced by the significant growth in participation at this year’s show, the world’s leading equipment, ingredients, logistics and cold chain suppliers view Gulfood Manufacturing as the preferred platform to leverage an operational foothold in a market where the ruler’s vision is to spur long-term growth across the food manufacturing sector.” In terms of country participation, Gulfood Manufacturing 2016 will showcase exhibitors from 58 countries including 29 official national pavilions. Every major machinery manufacturing nation is present including Austria, Germany, Italy, Korea, Spain, Switzerland, Taiwan, and the United Kingdom. This year’s show will also welcome new pavilions including Indonesia, Ireland, Russia and South Africa. A broad spectrum of heavyweight companies already confirmed to participate at the show include IPS, Al Thika Packaging, Falcon Pack, Ipack Spa, IPS, Ishida, Multivac, Rieckermann and all the leading ingredients players including Cargill, Doehler, Symrise, Transveritas and Wild Flavours. To ensure participating companies are meeting the right partners, traders and investors, Gulfood Manufacturing will roll-out its biggest-ever Hosted Buyer Programme sponsored by Tetra Pak. More than 2,000 of the region’s biggest and most important industrial buyers are being invited to the event and offered complimentary flights, accommodation and transport to-and-from the venue. “We have listened to our exhibitors’ feedback and it’s abundantly evident the Hosted Buyer Programme has 40

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yielded tremendous results in terms of on-show business and year-round legacy sales. The volume of sales underpins the show’s business proposition that Dubai is strategically positioned to serve as the manufacturing and logistics gateway between East and West,” added LohMirmand. “The programme continues to expand every year and this year’s initiative represents our largest to date. We anticipate welcoming more than 2,000 buyers from o24countries.” Gulfood Manufacturing will also host a series of specialist conferences in-

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cluding the Food Logistics Forum – the region’s only food and beverage-specific logistics event. The Forum will bring together the region’s leading production, foodservice, retail, logistics and transportation players for two days’ of intensive education sessions, as well as dedicated time to build new business relationships and explore best practices. The Forum will address critical issues shaping the future profitability and sustainability of the entire food value chain, including achieving consistent cold chain integrity; building seam-

lessly integrated supply chain system; improving airport-airline cargo handling; strategies for locking down supply chain management efficiencies; safety and security measures; cutting-edge warehousing, and technical innovations in material handling. Gulfood Manufacturing is open between 10am – 6pm on 7-8 November and 10am – 5pm on 9 November 2016. The show is only open to trade professionals and visitor attendance is free of charge. For more information, please visit gulfoodmanufacturing.com.


Double-digit growth for th the 10 anniversary of YUMMEX Dubai The international trade fair for sweets and snacks in the MENA region, yummex Middle East, which takes place from 7 to 9 November in Dubai, is sold out: 10,200 square metres of exhibition space (more than 18 percent growth) in halls 7 and 8 of the Dubai World Trade Center are completely booked. The exhibitor growth in the double-digit range is also a good omen for a successful 10th anniversary this year: the organizers, Koelnmesse and the Dubai World Trade Center,

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More than 350 exhibitors (more than 12 percent growth). 46 exhibitors will represent Turkey. welcome more than 350 exhibitors (more than 12 percent growth) from 44 countries (2015: 40 countries) to

the anniversary celebration.The countries with the strongest participation are Turkey, Germany, Egypt, Italy and Spain. Italy is represented for the first time with its own group pavilion. The organizers have noticed increased interest from Russian companies. In addition to the presence of important regional retail chains like Carrefour, Spinneys and Waitrose, 30 top level buyer delegations of the largest regional companies from trade and the hospitality industry are expected.


Parallel with yummex Middle East, the trade visitors once again have the opportunity to visit the special platforms The Specialty Food Festival and SEAFEX. As of the coming year, yummex Middle East will be organized around six weeks earlier. It will continue to take place as an independent niche fair from 18 to 20 September 2017 within the context of the ‘Dubai International Hospitality Week’, which bundles various trade fairs. “For the 10-year anniversary of yummex Middle East, we can once again present an exhibitor record”, comments Denis Steker, Vice President International of Koelnmesse. “After ten successful and continually developed editions, the next logical step for 2017 is the change to a date more attractive for the industry in September and the embedding of yummex Middle East in the ‘Dubai International Hospitality Week’, which for us and our co-organizer Dubai World Trade Center means underlining the importance of yummex Middle East. Thanks to the good cooperation with the industry, the event has become a fixed component of the international trade fair calendar over the past ten editions.”

Dubai International Hospitality Week 2017 The premiere format, ‘Dubai International Hospitality Week’, for the first time offers regional trade visitors, especially from the growing hotel and hospitality industries but also from the retail sector, a comprehensive overview of relevant new products in the

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following industries at several specialized trade fairs taking place simultaneously from 18 to 20 September 2017: • Food segment: yummex Middle East (sweets & snacks), The Specialty Food Festival (gourmet products), SEAFEX (fish & seafood) • Hospitality and Foodservice Equipment Segments: GulfHost (a Gulfood hospitality equipment and food service expo) and The Tableware Show (a new joint venture partnership between DWTC and DMG Events Middle East)

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As of 2017: yummex Middle East part of the new ‘Dubai International Hospitality Week’ format • Hospitality segment: THE HOTEL SHOW DUBAI (organized by DMG Events Middle East)

Boom in the regional F&B sector as a success factor Koelnmesse and the Dubai World Trade Center explain the exhibitor growth of yummex Middle East with the consistently lived concept of a special platform for the MENA region, and with a constantly positive market situation: research carried out by CBRE in the meantime sees the United Arab Emirates in third place of nations with the highest pro capita consumption of food.Thanks to a very young and affluent population, especially high quality brand products are in demand, as are


niche products like sweets and snacks, which yummex Middle East reflects. The nutrition market is growing by four percent annually and, according to Euromonitor International, should encompass a volume of 48.5 billion AED in 2018, converted to around 11.9 billion Euro. The internationally active manufacturers from the sweets and snacks segment are increasingly expressing interest in participation and want to enter the market with yummex Middle East or maintain and expand upon existing contacts.

Strategic partnerships with major buyers For this year’s edition, yummex Middle East has once again concluded numerous partnerships with important buyers of sweets and snacks. In this way the trade fair ensures its exhibitors that it will achieve a significant visitor potential. The partners include trading companies and consumers from the hotel industry and gastronomy, for example, the Jumeirah Group, Spinneys, Waitrose, Emirates Flight Catering, Rotana Gro§ evup, Manuel Market, Carrefour, Hyatt Group and Dubai Duty Free.

About the format The trade and innovation platform for sweets and snacks in the MENA region, yummex Middle East, is organized by Koelnmesse and the Dubai World Trade Center and will take place in Dubai from 7 to 9 November, 2016. The trade fair operated under the name “Sweets & Snacks Middle East” until 2015. As of 2017, it will already take place in September in the context of the ‘Dubai International Hospitality Week’.

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Mena seafood buyers hooked on sustainability & health, say Seafex exhibitors

Dubai, UAE: Seafood consumers throughout the Middle East and North Africa (MENA) are increasingly turning to sustainable sources as the need to conserve stocks internationally begins to hit home. The trend towards sustainable resources is being highlighted at SEAFEX, the region’s first professional seafood show, which runs at the Dubai World Trade Centre (DWTC) from 7-9 November 2016.

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Among the 145 plus exhibitors from more than 25 nations taking part in the show are sustainability leaders from Europe, the Levant and Mauritius, who all say regional diners are becoming more socially-conscious and demand products for changing lifestyle preferences. “People right now are more driven towards fresh seafood than ever,” said Abbas Muntaser, Marketing Executive at European Seafood, which specialises in live seafood and live aquaculture raised fish.


“This is not just because of its many beneficial effects on human health, but also as a source of sustainable food that can last for generations to come and provide for better lifestyles.” In its first official SEAFEX appearance, Enterprise Mauritius (EM), the national trade promotion organisation of the Republic of Mauritius, will go all out to promote sustainability as it moves to gain a foothold into the MENA seafood market now valued at US $272 million according to a recent report by the United Nations’ Food and Agricultural Organisation (FAO). Mauritius will mount one of 13 national and industry pavilions at SEAFEX, which also sees first-time official participation from the Philippines. Mauritius says its show debut will help position the country as “a favourable destination for sustainable aquaculture and higher value-added seafood processing.” Seafood processing is now the second most important manufacturing sector in Mauritius, employing 12,000 people and contributing 1.5 per cent to overall gross domestic product. Last year the country exported €337 million worth of seafood which represented 16 per cent of its overall domestic exports, according to Arvind Radhakrishna, CEO, Enterprise Mauritius. “As a specialised sub-sector of the seafood industry, sustainable aquaculture ranks high on the Mauritian Government’s agenda and around 22 sites have been earmarked around the island for the setting-up of in-lagoon fish breeding. Farming of high-value and niche products such as cobia, sea cucumber, oyster and oyster pearls, crabs, sea-urchins and other shellfish are being encouraged,” said Radhakrishna, CEO, Enterprise Mauritius. 49


“Red Drum and European Seabass are currently cultivated under aquaculture within the sheltered lagoon on the Eastern coast of Mauritius. As well as being an approved and certified Sustainable Aquaculture facility by the organisation Friend of the Sea. The hatchery and farm production is designed following the principles of sustainable farming practices. All precautions are undertaken to ensure that the farms and their conditions mimic those found naturally.The farm aims to increase its annual production from 800 tons in 2015 to 3,000

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tons by 2018 with the main export destinations including the USA, Italy, South Africa, Spain and the United Arab Emirates.” Three heavyweight Mauritian producers will share the pavilion – Prince Tuna (Mauritius), SAPMER Premium Seaproducts and Ferme Marine de Mahebourg. The trio will promote their preserved and frozen tuna, farmed fresh red drum and seabass, rock lobster and live fish exports. SAPMER says it has detected increasing demand from importers of pre-

mium, 100 per cent natural products, as well as sustainable and certified products. Ferme Marine de Mahebourg will leverage SEAFEX to explore Middle East demand for fresh fish imports. “Internationally, demand is rising for fresh, sustainable; GMO free and farmed fish products fed without land based animal fat. Our farm is certified sustainable by Friend of the Sea and we have pursued further certifications and will soon achieve Global Gap and Halal certifications,”


said Tommy P. Sawmy, Sales Manager at Ferme Marine de Mahebourg. “Our fresh fish can be delivered to this region within 24 hours of harvest and our fish grow in pure waters free from environmental pollution in a warm, year tropical climate without stress. We are interested to gauge Middle East reaction to this proposition.” Meanwhile, Siblou, a Middle Eastern sector heavyweight headquartered in Lebanon, says consumers are not only more socially-conscious, they are increasingly health conscious – factors pushing up demand for seafood. “Over the past year we are seeing that consumers are seeking healthy, clean, and a diversified diet; food with real ingredients. The modern consumers want food that is natural and convenient at the same time. Additionally, they want food that contains a healthy dose of nutritional fat - consumers are now aware that they need to know where their food is coming from, where it is sourced and produced, and the need to trust what they are consuming” said Camil Ishak, Managing Director, Siblou. “All of this is contributing to a massive increase in seafood demand.” Consumer-driven-demands are shaping the future of the MENA’s seafood market, according to Andrew Pert, Show Director, Exhibitions & Events Management, DWTC, the SEAFEX organiser. “The UN’s Food & Agriculture Organisation has identified consumer interest in sustainability as an emerging trend within the Middle East and this is reflected throughout the SEAFEX exhibitor profile. With organised information campaigns such as the WWF’s ‘Choose Wisely’ campaign in the UAE, lessons have been taken up by restauranteurs and retailers. In this 51


instance, SEAFEX is a window to the future of an industry which has the consumer firmly at its core.” SEAFEX 2016 will feature over 145 brands from more than 25 countries. This year’s show will span 4,500 square metres, up 12.5 per cent on last year, with new exhibitors from the UK, Norway, the USA, UAE and Vietnam helping to grow year-on-year exhibitor figures by 11 per cent. SEAFEX is among a trio of conveniently segmented food events which also include the gourmet Specialty Food Festival and Yummex Middle East, the region’s leading international trade fair for the confectionery and snacks market.The trio is co-located alongside Gulfood Manufacturing - the Middle East’s biggest food manufacturing, processing, packaging, logistics and materials handling exhibition - which attracts more than 30,000 attendees looking to allocate their annual, back-end food & beverage budgets. DWTC’s trio of niche food events are open from 10am-5pm from 7-9 November 2016 and are for trade and business professionals only. General public and persons under the age of 21 will not be permitted entry. Registration is available at the show upon proof of trade status. 52

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www.minuetcookies.com tr.linkedin.com/in/minuetcookies

facebook.com/MinuetFoods

twitter.com/Minuet_Biscuits


STG to delight Turkey even more Turkish Confectionery & Sweet Promotion Group (STG) was established under the control and coordination of the Ministry of Economy in April 2012. The most important goal of the group is to increase the awareness of confectionery products (manufactured in Turkey) in strategic markets by emphasizing that Turkey is the most correct address for confectionery products, and to activate the targeted channels in order to make sure that Turkish products are preferred. We will be glad to host you at our booth during the exhibition.

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Confectionery products category is the one, which has a high market attraction to Turkey. The richness of desserts in Turkish cuisine, Turkey’s production capacity for confectionery products and business world’s propensity and aptitude for this field increase the effect of this power. Besides, the recognizably, appreciation and reputation of “Turkish Delight” in the world form the base of this market attractiveness. STG positioned Turkey as a DELIGHT LAND as a result of all these characteristics and beauties of Turkey.


Through this concept; the goal is to make sure Turkey springs to mind when it comes to confectionery products. Turkish Confectionery Products Sector exports to about 200 countries - consisting of mainly nearby and neighboring countries - as of 2016. The sector continues to develop with firm steps to become a

regional power thanks to its recent investments. With its new concept and brand strategy, STG having over 2000 members, represents its country and members at international fairs held throughout the world. Turkish confectionery products sector achieves growth at a rate of 10 % on average every year and its export goal for 2023 is 10 billion dollars. 55


Beypiliç: A success journey in poultry industry One of the major companies in the poultry industry in Turkey, Beypilic expands its production facilities by doubling processing capacity. With an investment of 65 million Euros for slaughtering and 25 million Euros for egg processing the company will have an additional facility. General manager Dr. Sait Koca informed about his company and the false information about the poultry industry in Turkey.

Let’s start with the story of Beypilic. How was the beginning of your journey? Founded in 1981 as Beyyem, then joined with Beypi Co. Inc in 2004, the company become an integrated facility having slaughtering, feed production, breeding poultry, chicken coops, etc. Having 189 partners the company provides employment for 2788 people. Products are sold under Beypilic brand that has processed, sauced and precooked products in its product line.

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Dr. Sait Koca General Manager


How large are your production capacities? In 2015 we produced 177 thousand tons of chicken meat, 2.8 thousand tons breeding beef and 5 thousand tons of chicken legs, having about 400 thousand chickens processing.The facility is able to process about 24 thousand chickens in an hour, from cutting to packaging.

What is the reason that you do not produce organic varieties? The volume of organic chickens sold in Turkey is about our weekly production amount, less then one thousandth of total production. The same is valid in other parts of the world. Organic chicken production has a very very limited amount of demand, because costs and prices are high. Sales are highly limited. It is not possible to have physical conditions for organic production. Besides our products are all natural.

How much meat is consumed in Turkey? Before that, I would like to mention about the rumors about the poultry industry. The information circulated in general media are not reflect the truths, so consumers have become more conscious about poultries. We are the only

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company having the certificate of “Best Practices in Agriculture”. Our farms and slaughter house are always open, people may visit and inspect our facilities and processes. The industry has the highest level of hygienic standards. People should not be misled by false information. One of the indicators of being a developed country is the amount of animal productions consumed by the population. Turkey has rather low level of meat consumption, 37.5 kg. per capita in 2015. World average is 43.4 kg. Consumption in EU countries is more than double of Turkey’s. It is more than triple of Turkey’s in the USA. Muslim countries try to close the consumption gap by emphasizing on poultry products. We have to increase consumption of poultry through R&D.

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How is the R&D in poultry business? We do it in our coops. We have a special coop for R&D. We try to develop new feeds and new ways of feeding by engaging joint studies with academicians. We are about to complete a recent study that focused on the use of calcium and phosphor in feeding the chickens.


What are the developments in your investment plans? We keep investing. We are one of the rare companies who invest their profits for growth. Even during the times of crisis we keep our investments, and we will continue to invest.This year we are beginning to produce eggs in our new facilities, having a daily production capacity of 1.5 million eggs, by investing 24 million Euros. Another one in 2017 will follow the next project. Our target is to have a share of 10 % in eggs production in Turkey. Another project is about having a new slaughterhouse that has a capacity of 27 thousand chickens an hour. The project that will be completed in 2017 will cost us 65 million Euros.

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Written as “TORKU”, spelled as the “purest and silky food chain of Anatolia!”

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With a team composed of 900 thousand farmers that cultivate the fertile fields of Anatolia in favor of a natural production, and process their own crops for delivery under its own brand, Konya Seker delivers the farmer’s valuable output from the field to our tables accompanied by her own brand, Torku.

Konya Seker, cares our fruitful land as the most valuable asset and they act across a perspective not merely focusing on today, but are aspired to deliver an even refined heritage for our children. For this reason, Konya Seker conserves both our seeds and our lands. Along with a future outlook, they have planted 18 million trees in Konya Plain and keep planting.

Konya Seker produces her own seeds as well as her own fertilizers and own feeds. In their production processes, they give utmost priority to pureness, health and quality for the sake of safe consumption without engaging any agent, and bring its customers the prolificacy of the

Offering a very broad spectrum of products to consumers through the Konya Şeker assurance, the Torku brand owes its name to Divânu Lügati’t-Türk, the oldest known Turkish dictionary. Literally meaning “silky, durable like silk”, Torku made its debut with chocolate products

Anatolian fields and our dedicated efforts.


in 2007 and soon built a wide spectrum of products ranging from bakery products to candies, from frozen foods to dairy products under the Torku brand.This spectrum will keep growing day by day accompanied by a blossoming product variety. All Torku products are offered to its customers and consumers through the Konya Şeker assurance. Under the Torku brand, Konya Şeker offers a reliable food chain directly linked to the production process at each phase from the field to your table. Indeed, raw materials for each product within the wide spectrum ranging from candies to chocolates, from biscuits to wafers, and from milk to meat products and even to frozen foods under the Torku brand, are principally produced by Konya Şeker. All products under the Torku brand are delivered to the consumer in 100% pure form and at superior quality standards through the Konya Şeker assurance. Such assurance is supervised via a system called “Torku

Reliable Food Chain” specifically built for milk and dairy products.

The purest and most natural form of sugar hugs highquality cacao oil Torku offers the sweetest form of natural sugar beet through the Konya Şeker assurance. The assurance starts with the seeds of the GMOfree sugar beet produced by Konya Şeker and is flourished through the set of trainings and support provid-

ed to farmers during beet cultivation. And the critical aspect is that the process is completed in stateof-the-art production facilities. One fourth of current sugar production in Turkey is undertaken by two Konya Şeker plants equipped with sophisticated technology. The purest and high-quality form of sugar is produced from delicately cultivated natural sugar beet in these facilities, packed hands-free and delivered to shelves under the Torku brand.

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The same level of assurance is secured by Torku not only for sugar but also for the full spectrum of products made of sugar ranging from candies to chocolates, and from biscuits to wafers. And high quality standards are no way sacrificed for other raw materials besides sugar. For instance pure chocolate is made from cacao oil, hence it is easily dissolved in the mouth and leaves a superb taste behind. Konya Şeker uses cacao oil in all of its chocolate products, because it believes this is the only way of achieving the peak taste in chocolate. Torku products are produced in most special recipes developed by globally leading Swiss chocolate specialists besides high-quality raw materials and sophisticated technology in production plants.

The Konya Şeker assurance for frozen food products Committed to providing added value to each and every product of partners and offering healthy, reliable and high-quality products to consumers meanwhile, Konya Şeker delivers high-quality frozen foods, mainly including potato. Such products where each phase starting from the seed is controlled by Konya Şeker (e.g. sugar beet) are swiftly frozen without the use of any additive or preservative, guaranteeing the fresh form as in the field. Such products offered by Konya Şeker under the Torku brand are involved in the menus of highclass restaurant chains incorporating international brands.

The Torku Reliable Food Chain in milk and dairy products Underlaid by Konya Şeker along with 900 thousand farmer partners, the “Torku reliable food chain” seats on two foundations; the raw material supply chain made up of trained and certified farmers, and the stateof-the-art intelligent product plant 62

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guaranteeing utmost hygiene. First, Konya Şeker supplies reliable raw materials from “certified farmers” that have undergone special trainings. Particularly for dairy and meat products of Torku brand, a fully distinctive model is run.

The strongest link of the chain, “licensed, certified farmers” The “Certified Torku Milk Supplier” for milk, and the “Torku Certificate of Compliance” for meat. Milk delivered by certified farmers is regularly analysed and inspected, and also Konya Şeker’s in-house veterinarians regularly undertake inspections for animal health and wealth. Farmers proving to satisfy certain standards in these inspections become “licensed” and “Certified Torku Milk Suppliers”. For Torku meat products scheduled to be launched in 2014, bovines of trained and certified farmers will be inspected exhaustively by Konya Şeker’s veterinarians followed by the issuance of the “Torku Certificate of

Compliance”. The origin and history of bovines dispatched to the Panagro Integrated Facilities for production will be registered to build an online “identity” for each.

Intelligent Production Facility at superior technology and hygiene standards

The sensitivity attached to the whole production process for the sake of its consumers as well as non-consumers health is also displayed in environment where wastewaters are recycled for irrigation of arable fields.

In the Torku reliable food chain, the care and sensitivity shown throughout the raw material supply process consistently keeps going. Thanks to the intelligent ventilation system and HEPA filters, air within the facility is as clean as what a surgery room can offer. Inflow into the facility is guided only through the supervised hygiene spaces.This facility also represents an unprecedented technology in Turkey. Hands-free technology to produce traditional feta cheese has been employed in this facility. And thanks to the system called “ecological disinfection”, carcass meat is disinfected only by means of a special chemical-free method just composed of water and salt.

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The curtain falls of SIAL Paris 2016 • 7000 exhibitors (85% international) • Around 155 000 visitors (70% from abroad) • 120 official • 250 events • 2189 candidates for the SIAL Innovation •15 prizewinners 64

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This year’s figures confirm both SIAL’s leadership and its influence on international food markets, foodservices and PAIs. They also reflect the extent to which IAA competitiveness is based on innovation, and how the fair has helped forward-thinking food industry players (resolutely turned towards 2050) to meet the right people. We can safely say that this year, SIAL Paris has succeeded in its mission to help face the food challenges of both today and tomorrow.

7000 exhibitors (85% international) and even more brands attracted around 155 000 visitors, 70% from abroad.That’s hundreds of buyers and players from all food sectors, all across the world. 120 official international visitors, and 250 “events within the event” have highlighted the food world’s economic and political current affairs, placing strategy at the heart of SIAL too. There were 2189 candidates for the SIAL Innovation Awards – that’s 10% of worldwide innovation – and 15 prizewinners. All of this confirms


SIAL’s role as a catalyst for global economic trade. Looking back over the event, one more thing stands out: the determination of French brands to grow internationally by proposing innovative, intelligent products for export – a reassuring sign of things to come. “The profiles of our national and international visitors is proof of the quality of our offer. We are very proud to say that all of SIAL’s participants – both exhibitors and visitors – have once again helped us to turn this fair into the major international event for agribusiness – a highly strategic sector…” said Nicolas Trentesaux, Director of SIAL Network.

Innovation, business and international trade on the rise Ever faithful to its slogan “look deeper”, and to celebrate World Food Day, SIAL made Paris the food planet capital for innovation by organizing the conference “Sustainable Food 65


and Innovation – the 21st-century Challenge” at the Quai d’Orsay (French Foreign Affairs Ministry). It allowed all the sectors concerned to share practical and inspiring initiatives to address the global food challenge – something that will undoubtedly kick-start a new era. It also made the event an invaluable tool for discerning sustainable consumption patterns. Under the guidance of its partners Fancy Food Show, XTC world innovation, KAN-

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TAR TNS and the 28 World Tour partners, SIAL Innovation has undoubtedly reinforced the legitimacy and expertise of SIAL in terms of perspective and foresight. SIAL is an effective place to perform business: it acts as both a laboratory and an observatory for supply and demand, in all languages (for food innovation, trends and business opportunities), and ultimately ends with full order books.

SIAL Paris has also played an important role in facing major market challenges and enhancing the dynamism of the food industry on an international level by getting numerous dignitaries, government members, minsters, politicians and scientists (on official visits) to think about the future of food – thus opening the debate around key themes such as the future of the sector in France and in the world.


Live inspiration At the heart of the show, the SIAL TV studio welcomed the movers and shakers of the food world. Hundreds of onlookers watched interviews, roundtables, debates and conferences each day during the 5-day event. In the halls, 250 events brought the fair to life, highlighting the challenges of the food industry and attempting to provide the answers.

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Led by the Michelin-starred chef Joël Robuchon (the event’s patron), La Cuisine celebrated the expertise of international chefs, who tantalized the taste buds of hundreds of guests. The new drinks hall, 5C, was inaugurated with a pyramid of champagne and cocktail competitions, while barbecues and cooking demonstrations paid tribute to the gastronomic specialties of Latin America in hall 8.

Exceptional welcome tools for visitors Apps, geo-localization, match-making, themed trails, program, SIAL Innovation guide and directory, business areas, connected relaxation zones, a concierge service, SIAL Shop, shuttles within the park… SIAL Paris 2016 multiplied its tools and services to help visitors optimize their visit, thus “guiding” professionals towards the parts of the show they really needed. SIAL Network is the world’s largest network of food and drink fairs. Its 7 regular salons (SIAL Paris, SIAL Canada Montreal and Toronto, SIAL China, SIAL Middle East, SIAL ASEAN Manilla and SIAL InterFOOD in Jakarta) bring together 14 045 exhibitors and 324 400 visitors from 194 countries. 68

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Turkey’s organic chicken and egg brand achieves the first and largest export of its kind Dogan: “Within 2 years, we will capture 50% of the Dubai organic chicken market which currently is monopolised by French companies”

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Turkish organic brand Orvital Organic Foods has launched an export campaign for organic chicken, egg and pasta product groups. Having sent their first container based exports to Dubai, founding partner of Orvital Organic Muharrem Doğan stated as follows: “Within 2 years, we will capture 50% of the Dubai organic chicken market which is currently monopolised by French companies. We also aim to be the leader in the organic egg market where we see Danish, French and local producers. Our goal is to expand the scope of our exports to cover other gulf countries such as Saudi Arabia, Qatar

and Kuwait. At the same time, we export organic pasta to Germany. We will have a tough time competing with the Italians in the organic pasta market. We intent to compete in terms of price and quality. By the of end of 2018, our goal is for exports to reach 50% of our overall turnover and to increase the number of export destinations to 15 countries. When Orvital Organic Foods was first established back in 2009, the local organic chicken market did not exist. Despite advise from professional colleagues to give up on the idea of selling organic products


Orvital Organic Foods nevertheless achieved eightfold growth in overall organic product sales and fifteen-fold increase in organic chicken sales within 7 years. Orvital Organic Foods always emphasises that it derives it’s strength from the Turkish producers. Today with its diverse product portfolio and consistent growth, after significant investment in its brand, Orvital Organic Foods makes an unprecedented move on world markets on behalf of the Turkish organic market. 85% of the chicken consumption in Dubai is in frozen form and it is under the monopoly of the United States and Brazilian companies. When it comes to organic chicken, there is only fresh organic chicken and the market is monopolised by French companies. Orvital Organic Foods founding partner Muharrem Doğan states that there is significant interest and trust towards Turkish brands, he

continues as: “with our recent organic chicken and egg expor ts to Gulf C o u n tries we are launching an important campaign. We are the first ever frozen organic chicken brand in the region. This is a very important start; however, it may also be a milestone for the Turkish organic chicken and egg market. Doğan points out that numerically the organic chicken market of Dubai is smaller than the Turkish market, but it is growing rapidly. He continues as follows: “The increasing number of American and European expats living in the region triggers the demand for organic food. As Turkish producers, we have significant know-how in

the organic market. We will use our experience to structure the UAE organic chicken market from scratch.” “Organic Eggs and organic pasta will be the main drivers of growth in organic nutrition both for Turkey and Globally” Organic food will never be cheap, this will never be possible, but it will be “accessible” says Orvital Organic Foods founding partner and food engineer Muharrem Doğan, as 71


he encourages the family farms. He continues as follows: “Today, the price difference in organic pasta and eggs may be expressed in cents. No matter what their income level may be, people who believe in healthy nutrition have no reservations about paying this difference when the future of their children is concerned”. Citing the example of organic products increasingly making their way into discount stores and organic products becoming more accessible day by day, Doğan states; “Apart from large chains such as Migros, Carrefour and Metro, we are very excited by the fact that we keep giving more and more products to a variety of different sales channels and that consumers all over the country have easier access to organic products. As a brand which is only engaged in organic production, we are ready to lend our support to dedicated entrepreneurs in this field. “hang on” and “don’t give up”.

“What exactly is Organic?” 1. “Organic production” = “inspection”: Organic farms are certified by international accreditation organisations and they are inspected by the Ministry of Food, Agriculture and Livestock of the Republic of Turkey. Organic farming is as important as for a sustainable food chain as it is for community health. 2. “Organic farming” = “pesticide-free and additive-free production”: It means non GMO (nothing genetically engineered), no chemical fertilizer, hormone-free, pesticide-free, drugfree, most importantly, additive-free production. Organic farming legislation in Turkey and around the world prohibits the use of GMO (genetically modified organism) seed or animal stock. 3. “Organic farms” = “pesticide-free 72

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Muharrem Doğan, founding partner of Orvital Organic

In Europe, we will compete with Italian producers in the organic pasta market” natural agricultural areas”: In order for it to be certified, the field where organic production will be taking place should not be exposed to any agricultural pesticides or chemical substances for a period of at least 2 years. At the end of the 2 years, a

soil analysis should be performed for verification. Animals are bred under supervision on certified fields, grazing and feeding as they wish, without exposure to artificial lights and entirely free ranging, Organic nutrition significantly prevents us from coming into contact with environmental toxins such as residuals of agricultural pesticides, air and water pollution. 4. “Organic production” = “animal welfare”: Organic production protects social prosperity, gives priority to animal welfare. No restraining equipment or artificial lights are used.


The freedom and health offered by Nature form the basis of organic production.

“What exactly is an Organic Chicken�? Organic farming legislation in Turkey and around the world prohibits the use of genetically modified seed or animal stock. For a hen to be organic, it has to be fed in accordance with the organic farming regulations starting from day 1. And also has to be bred in farms operating in full accordance with this regulation.

Organic chicken production is inspected by the Ministry and the International Organic Certification organisations all the way through; the raw materials in the feed are periodically sent for analysis. Hens bred in organic production facilities contain absolutely no chemicals such as hormones, antibiotics, pesticides or heavy metals.

Organic production protects social prosperity, gives priority to animal welfare. No restraining equipment or artificial lights are used. The freedom and health offered by Nature form the basis of organic production. In organic breeding, only 4.800 hens are kept in a henhouse where instead 25.00030.000 hens are kept in conventional breeding in a henhouse same size. Organic hens are sent for slaughtering in a minimum of 81 days and not exceeding 90 days in average. Organic hens roam freely in their henhouses and in the controlled areas allocated right in front of their henhouses. There is an organic roaming area of 20 decares in front every henhouse; giving 4m2 minimum space per organic hen. As part of organic farming practice, henhouses and free roaming pasture areas in front of the henhouses are also organically certified.

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CCTP to boost Turkish – Peruvian trade volume

Turkish Peruvian Chamber of Commerce (Camara de Comercio Turco Peruana - CCTP) had been founded in Lima, Peru in 2012 and has been very actively promoting and working on to increase the bilateral trade volume between the two countries. Its’ activities involve -but not limited to- market research, product research, credibility reports, new company establishment, legal assistance, organizing trade fairs and B2B sectorial trade meetings and so on... During the last 4 years, CCTP organized the participation of Turkish companies in Perumin-Extemin (mining fair) and ExpoAlimentaria Peru (food fair) http://www.expo74

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alimentariaperu.com/en/, which are the largest in South America. This year, at EA2016, CCTP had total 184 m2 space for the Turkish Pavilion (Istanbul Exporters’ Association and UR-GE with 8 companies, Turkish Confectionery Promotion Group, GAİB Turkish Pasta Promotion Group). Ambassador of Turkey to Lima, H/E Ferda Akkerman gave a reception dinner to the honor of Turkish participants at the residence. He also visited the Turkish Pavilion at the fair, together with Mr. Alper Subaşı - commercial counselor to Peru, and wished success to every participant company and congratulated for their efforts to export to far-markets as well.


All participant companies had a very successful fair and had some concrete business opportunities with this event, like the previous years. Next year, for EA2017, CCTP is planning to make a national participation on about 400 m2 area.The 2017 calendar has not announced yet but it is scheduled to be held in the end of September or first days of October. Every year, CCTP brings VIP buyers to Turkey in coordination with Istanbul Exporters’ Association. They all resulted with fruitful export contracts for Turkey. Also, with coordination of PromPeru and Foreign Trade Office of Peru (Peruvian Economy Ministry), from Turkey to Peru we

have brought VIP buyers (importers) to ExpoAlimentaria fair and they started to import quinoa and other Andean products to Turkey (for example Yayla Bakliyat). CCTP works very close to the Turkish and Peruvian Embassies and Trade Offices (Economy Ministries) in all aspects, as well as Exporters’ Associations of Turkey and Peru (ADEX) both. CCTP is the sole and exclusive representative of ExpoAlimentaria Peru food fair (organized by ADEX).

Peru is in the list of target export countries for 2016 and 2017 (which means +20% more incentives by Turkish Economy Ministry, total 70%). CCTP also acts as a P&R company by organizing sectorial trade missions (B2B meetings), which they have already arranged several very successfully. CCTP will continue its’ efforts full steam ahead, in all sectors of trade/industry and tourism helping the social ties between the two countries grow faster. 75


Ikbal Sekerleme leads the way in hundreds of food products Ikbal Sekerleme Food Company was established in Afyonkarahisar in 1991. As the date of 2013, the new production facility of the company has been built on a covered area of 5,800 m2 on an open area of 15,000 m2. With these numbers it is a model for Turkish delight manufacturers. The main products of Ikbal are Turkish delight, floss halva, palace halva, carrot paste and gourmet nuts baskets. Except these Ikbal produces more than 100 kinds of delights. The company has been one of the biggest leaders in its field. 76

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“We have a wide customer range not only in Turkey but also abroad. Ikbal Sekerleme is an expert on Turkish delight. We mainly export our goods to United Arab Emirates, Saudi Arabia, England, America, Germany, Italy, Belgium, Russia, Ukrain, Canada, China, South Korea, Kuwait, Qatar, Latvia, Poland and Estonia. We support our customers and back their up in every step and make feel we are a big family,” says an official of the company and adds, “As Ikbal Sekerleme, we never compromise on our quality and hygiene. Our production standards are well


documented by international quality institutes. We are audited by auditors periodically.” “We never use additives and glucose in our products. Our all raw materials included packages & outer cases are certificated and never bad affects on human health,” the official explains. “Ikbal Sekerleme strives for excellence in production and service with a focus on “People” and “Society”, puts food safety at the forefront of production and services, adopts the principle of innovation and changes to constantly improve our operations, acts according to legal regulations, works ethics and moral values in society at all times, respects for human health and quality of life, trusts that to invest in people is to invest in our brand and the future of our country and also makes an effort for acting on trueness and honesty. Our target is to announce Ikbal Sekerleme all over the world and expand our customer range.”

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Ikbal Food & Restaurant Ikbal started to meat production especially sausage and pastrami in meat production facility by retaining traditional taste in the early 1990. Its production facility has a capacity of producing all type of meat products. Ikbal continues services with franchising system in the culinary sector. Combining traditional Anatolia tastes with its restaurants of chain Ikbal continues to gain ground to be the leader brand. The company has restaurants in the Central Anatolia Region, Marmara Region, Aegean Region, Mediterranean Region and Black Sea Region. Ikbal aims to raise the number of franchising restaurants.

Ikbal Thermal Hotel & Spa Located in the tourism district and on the 9th km. of Afyon – Izmir highway on a plot of 115,000 m2 a choice of 286 rooms and a capacity of 860 people with additional bedding includes an open-air shopping and activity center. Ikbal Thermal Hotel & Spa has multi-purpose meeting rooms, thermal, spa and wellness center.

Afium Outlet and Entertainment Center Afium is the only open-air shopping center started to serve in August 2010 in Afyonkarahisar. It was built on 75,000 m2 area. It hosts a lot of famous brands in this area. It excites attention not only local residents but also passengers thanks to its place.

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Automation transforming middle east’s packaging industry Convenience products and social media to double sector demand in five years The Middle East’s packaging industry is undergoing rapid transformation with increasing demand for sophisticated automated solutions, according to exhibitors at Gulfood Manufacturing - the Middle East’s biggest food manufacturing, processing and packaging, logistics and materials handling exhibition - which runs at Dubai World Trade Centre (DWTC) from 7-9 November, 2016. UAE-based Al Thika Packaging - one of the leading domestic exhibitors participating in ProPack Middle East, the dedicated processing and packaging zone within Gulfood Manufacturing - predicts regional sector demand could double within five years as the food processing sector strives to become more competitive in response to increasing consumer demand for convenience products. “Automated solutions are being sought as companies try to reduce overhead labour costs and keep up with global supply trends,” said Tim 80

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Ansell, Al Thika’s Sales Director. “International trends in food products are coming to market much quicker in the UAE as people see through social media what is being offered elsewhere – it’s prompted this market to react faster to global trends. “Food manufacturers are moving into ready meals, pre-packed ingredients and fruits and vegetables

- we are following Western trends. The growth over the past six to seven years has not let up and, put simply, there is a desire to implement new technology; the regional industry is more open to innovation.” Ansell says demand for high-end automation is coming largely from Saudi Arabia and the UAE, though there has been some recent pick-up


from manufacturers and processers in Oman and Kuwait. High-end automation now represents 20 per cent of Al Thika’s sales with Ansell predicting that number will double within five years. “Such is the demand from the food, drink and pharmaceuticals business that we have had to take on a Project Engineer to analyse customer requirements and produce integrated solutions and equipment,” he said. We’ve moved from offering just a tray sealer or x-ray for example, to

providing turn-key production lines with process equipment, conveyors, packaging machines and automated carton erector loaders. Customers want a one stop service, hassle free installation and local service, so this is playing to our strengths” he said. According to a recent Euromonitor report forecasts, the Middle East and Africa packaging industry will register the highest growth of any region up to 2019, recording a 5.5 per cent compound annual growth rate (CAGR). 81


The forecasts, says Ishida, a leader in the design, manufacture and installation of complete weighing and packing line solutions for the food industry, could further be impacted by the emergence of export-oriented ‘power’ players within the Middle East, particularly from snack, dates and poultry producers. Ishida is planning to capture a growing market share with packaging system demonstrations at ProPack Middle East featuring weighers and X-ray inspection systems. “Apart from rising automation to reduce packaging and waste costs at the manufacturing, retail and end-consumer stages, to increase speed and efficiencies there will also be increasing demand for checkweighers, metal detectors, X-ray inspection systems and seal testers to secure quality control for exports outside the region,” said Torsten Giese, Marketing Manager. Giese foresees huge changes within the food production sector, all of which will impact the packaging sector. “There will be polarisation. Politically stable countries will experience growth in convenience and readyto-eat sectors and ‘luxury’ goods while politically unstable regions will fall back to more agro/self-sufficient positions. “Some large players will expand to produce and distribute their food products more efficiently and into more regions, thus becoming regional ‘power players’ while others will look to expand down or up in the food logistic chain. For example, growers will move into manufacturing and distribution; so potato growers currently producing potato chips and snacks will diversify to include frozen chips and other potato products.” 82

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ProPack Middle East will be a weathervane to the food manufacturing industry’s transformation, according to Trixie LohMirmand, Senior Vice President, Exhibitions & Events Management, DWTC, the Gufood Manufacturing organiser. “Through the state-of-the-art exhibits, visitors will be able to track the evolution of this vibrant regional industry which is at an undisputed high point in its development,” said LohMirmand. “With Saudi Arabian and UAE producers looking to satisfy increasingly sophisticated domes-

tic demand and also eyeing lucrative export markets, innovative packaging and weighing solutions which meet regional and international standards will be high on buyers’ shopping lists.” The ProPack Middle East segment will feature 905 exhibitors from 30 national and industry pavilions, comprising approximately 50 per cent of the total companies at Gulfood Manufacturing 2016, which is 20 per cent bigger than last year. The show will fill 13 halls at DWTC and feature 1,600 food manufacturers, sup-

pliers and industry service providers – up 60 per cent on last year. Gulfood Manufacturing also features segmented areas including Ingredients Middle East, featuring fine and functional ingredients and the latest bulk and commodity ingredients, innovations, tastes and flavours; and Logistics Solutions Middle East, a showcase for firms involved in material handling, transport and commercial vehicles, IT and technology solutions, warehousing operators, facilitators and service providers. 83


Making sure that packaging is properly sealed If food packaging or drug packaging is not properly sealed when the customer buys the product, it reflects poorly on the manufacturer. In the future, a thin- film temperature sensor will allow companies to carry out fast and reliable inline detection and rejection of packaging which has been incorrectly sealed. “Three gummy bears, a licorice twist, and two lollipops please.”That was how children used to spend their pocket money at the candy store. Today’s children buy their treats prepackaged at the supermarket. And it isn’t just candy that comes in this form: every year, factories worldwide turn out something like a trillion units of film packaging for food, cosmetic, pharmaceutical and consumer technology products. Ninety percent of this packaging is manufactured using thermal contact processes, in other words sealed with the aid of hot tools. During these processes, the packaged goods can sometimes get into the seam and prevent it from sealing properly. Currently, manufacturers generally have to rely on spot checks to catch these packaging faults. If incorrectly sealed food or medical product packaging ends up on supermarket or pharmacy shelves, it can impair the product quality or shorten its shelf life – to say nothing of harming the manufacturer’s reputation.

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View inside vacuum chamber during the coating process

Thin-film sensors for inline monitoring of the packaging process Researchers at the Fraunhofer Institutes for Mechanics of Materials IWM in Freiburg and for Process Engineering and Packaging IVV in Dresden have

developed a method that will enable manufacturers to significantly reduce the amount of incorrectly sealed packaging, if not prevent it altogether: a thin-film temperature sensor integrated directly into the sealing bar, which permits inline monitoring of the packaging process. “Instead of simply relying


Sealing bars fitted with thin-film sensors (left). White light interferometer image of a measuring point with conducting tracks approx. 250 nm thick and 600 μm wide (right)

on spot checks, manufacturers can now inspect every single item of packaging,” confirms Alexander Fromm, project manager in the Functional Coating Materials group at the Fraunhofer IWM. “This gives them far greater assurance that all food and drug packaging is tightly sealed. In addition, it removes the need for time-consuming downstream testing.” Take candy packaging as an example. The current method is to have two heated sealing bars clamp a film tube and partially melt the plastic composite, sealing the packaging. Once the candy is poured in, the tube is then clamped by the tools at the designated places and heat-sealed in the same manner. Finally, a blade separates it from the next unit. How well the seam holds depends above all on the temperature of the sealing bar surface: if it is too hot, the film burns; if it is too cold, the film sections are not fused tightly enough together. The result is the same in both cases: the package is not sealed properly. It is hardly surprising that manufacturers go to great lengths to detect such faults. For example, some spot checks are performed by placing the packaging in a water bath, and air bubbles rising to the surface indicate leaks.

An end to spot checks There is, however, an alternative.. “Because we apply the temperature sensors directly to the sealing bar, we receive direct information about every single packaging unit for each seal-

ing process,” explains Gregor Wendt, scientist at Fraunhofer IVV in Dresden. If the temperature is too high or too low, it can be adjusted immediately at the machine – before large numbers of incorrectly sealed units

of packaging start flowing off the line. The inline quality inspection method also reliably recognizes products that have become wedged in the packaging, such as a piece of candy that has slipped into the seam. This works as 85


follows: when sealing bars seal films together, the films absorb some of the bars’ heat. Accordingly, the bars cool down a little. How far the temperature drops depends on the mass of the object wedged in the packaging. If a piece of candy has strayed into the sealing zone, it also absorbs some of the heat – the bars cool down faster than without wedged goods. The highly sensitive system is even capable of detecting coffee powder in the seam – and of doing so faster and more accurately than the sensors that have been used in sealing processes up to now. For the sensor itself, the coating specialists use thermo- couples manufactured in established thin-film processes. They vapor-deposit the various materials of the thermocouple in a vacuum directly onto the sealing bar. With a layer just a few hundred nanometers thick, the resulting sensor is extremely thin and has a very short response time. At Fraunhofer IWM, researchers are developing adapted protective coatings for specific industrial applications. Meanwhile, their colleagues at Fraunhofer IVV in Dresden are integrating sensor-fitted sealing bars into packaging systems and handling the ways in which sensors make contact. In tests on a laboratory sealing unit, the research team has already been able to verify that the sealing process with an integrated thin-film sensor functions properly. In further steps, the scientists are currently working on solutions to adapt this technology to the tools generally used in industrial manufacturing including the high number of cycles and wide variety of film materials this entails. “Thanks to our technology, companies can be virtually certain that each and every unit of film packaging is properly sealed– whether it contains food, drugs, or cosmetics. As a result, the probability of a packaged item not being correctly sealed is reduced significantly, said Alexander Fromm, Fraunhofer IW. 86

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Design draft of a fully instrumented sealing bar with sensor array and detailed view of sensors on sealing bar surface. © Fraunhofer IVV

Examples of leaking or visually deficient film packaging: contamination via packaged goods in the sealed seam (above) and folds in the weld seam (below).


Can Turkey-Russia trade reach $100 billion target? A Turkish Exporters Assembly poll of 487 companies indicate that Russia is now No. 2 in desired markets by companies going into the export business. Russia was previously not even cited among the first five countries desired as a market. During the landmark St. Petersburg summit between Turkish President Recep Tayyip Erdogan and his Russian counterpart, Vladimir Putin, on Aug. 9, the two leaders expressed desire to boost their volume of trade to $100 billion annually. Summary Print The two countries have been after this target since 2013, but until now have only reached $38 billion. But bearing in mind the highest level of trade volume between the two countries was $38 billion in 2008, achieving the new goal will not be easy. Reviewing the past 20 years of trade volume, we see that in 1997 the volume was $4.230 billion. Until the end of 2002, the highest level reached was about $5 billion. In 2003, it was $6.8 billion; in 2004, $10.8 billion; in 2005, $15.2 billion; in 2006, $21 billion;

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and in 2007, $28.2 billion. The upward trend peaked at $37.847 billion in 2008. Because of the global economic crisis, the volume regressed to $22.6 billion in 2009, and it hasn’t reached the 2008 level since. The trade volume was $26.2 billion

in 2010, $29.9 billion in 2011 and $33.3 billion in 2012. Numbers reveal that the downward trend in Russia-Turkey volume of trade began before


the shooting down of the Russian fighter jet in November 2015. The volume declined to $32 billion in 2013 and to $31.2 in 2014. In 2015 — because of the economic crisis in Russia and excessive parity loss of the ruble — the volume of trade fell to $23.9 billion.

been in Russia’s favor — that is, Russia sells us more than we sell to them. Of course our dependence on Russian natural gas is one main factor of this imbalance. If the volume never exceeds $100 billion, that could mean Turkey is selling more to Russia than before because our natural gas purchases are not likely to increase in the coming years.

Following the November 2015 crisis between the two countries, trade hit bottom in 2016. In the first six months of the year it sunk to $8.5 billion. Worse for Turkey, of that $8.5 billion, $7.7 was our imports from Russia, mostly natural gas. Turkey’s exports to Russia in that period were a meager $737 million.

Turkey’s list of main exports to Russia include fruits and vegetables, fish, chicken, nuts, automobiles, factory-made clothing, leather, fur, carpets, chemical products, machinery, textiles, iron, steel, jewelry, water heaters, soap, salt, spice, wires, cement, refrigerators, furniture and tobacco.

The first six months of 2016 were the worst in terms of export performance for Turkey on record since 2004.The most striking aspect of the trade with Russia is that from the outset it has

In return, Turkey buys from Russia natural gas, barley, wheat,

rice, metal goods and oil products. But how to hike up the volume of trade? From contacts between the two capitals, it is understood that there will be concerted efforts to boost cooperation in energy, contracting, defense industry and tourism. Turkey’s anger with the West because of its apathetic attitude toward the failed coup suggests relations with Russia can develop faster and be more diversified. This was very important to establish at Russian-Turk Joint Investment Council for joint investments in third countries. Also in sight is the potential reconstruction of Syria. Turkey’s Ministry of Economy says Turkish companies have

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about $10 billion of investments in Russia. On their part, Russians focus on tourism, and oil and gas production storage opportunities in Turkey. The Akkuyu nuclear power station is the biggest Russian investment, worth $25 billion. Turkish contractors until now have con- tracted projects in sia totaling $64 Rusbillion. Only in 2015, Turkish contractors were awarded contracts totaling $4.3 billion. A Turkish Exporters Assembly poll of 487 companies indicate that Russia is now No. 2 in desired markets by companies going into the export business. Russia was previously not even cited among the first five countries desired as a market.

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Tuncay Ozilhan, the chairman of the Turkey-Russia Business Council, is optimistic about the $100 billion goal. He said, “Very key decisions were made. There are new inter-ministerial committees. We can reach the $100 billion goal in 2019 or 2020. When mega projects get going, it won’t be a dream to reach that level.” Referring to the importance of the formation of the Turkish-Russian Joint investment Fund, Ozilhan said, ‘‘Major projects in energy and the defense industry will be supported by that fund.” The Turkish-Russian trade volume could enter an upward trend in the coming years. But we have to watch carefully whether Turkey’s increasingly booming ties with Russia in political, military and economic fields will have negative effects on our relations with the West. We can’t forget that Turkey’s biggest trade and investment partners are European countries.


www.beypilic.com.tr

Food Turkey – November/December 2016  

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