professional in white meat, egg, olive oil and related products Keskinoglu is a company who makes every effort to offer the healthiest and most consistent product offerings to its customers. It is also a successful company. We conducted an exclusive interview with Keskin Keskinoglu, Member of the Board and Chairman of Marketing Group. Full text of the interview follows:
A
86
Could you brief us about your company with important milestones? Celebrating its 50th anniversary this year, our company has always brought firsts and novelties to the market. Along with these, we are the company which brought many technologies to Turkey. We used the air cooling system, which whole Europe uses, in chick meat for the first time. With this system, the shelf life of the chicks extended to 11 days. Besides, the water ratio in the cooled chicks was reduced to zero and we offered water-free chicks to our customers. Currently, we made an investment worth 20 million TL at the end of 2012 in the latest technology used in
the world in order to preserve the nutrition value of our frozen products and offer our customers healthier products and we started to use continuous quick freezing system. The products, which used to be quick frozen in 12 hours, are now quick frozen in 6 hours. Thus, the product's nutritional value is preserved at a higher degree as well as its shelf life becomes longer. As a result, during the last 10 years our company achieved a growth rate of over 1000 percent. At the end of 70's, many companies were non-existent in poultry sector. During those days our chicken capacity had reached 70 thousand. First we founded a feed factory. In 1980's, we got the Turkey distributorship of German breeder chicken company, Lohman. We started to satisfy 50 percent of Turkey's breeder chicken need along with our need with the help of this distributorship; this was an important step which has an important role in our growth. In 1994, we decided to enter viol business. Our founding a viol factory increased our endorsement. Right now we are the biggest viol manufacturer in Turkey. We started to slaughter 15 thousand chickens by entering the broiler
p r o f ile
Ke skin og lu a lw a y s c a re s for h u m a n h e a lth