Our expertise starts with ideation and planning, delves into food, people and scientific writing, flows with detailed project management, and completes with compelling design for print, web and socials, or a seamless event.
Foodcom is a team of food loving nutrition professionals and communicators with business, media and design skills.
To our valued clients: thank you for working with us. It is our privilege to tell your stories, to engage your audience.
PRINT & WEB
Client: vegetables.co.nz
Audiences: Health professionals and Educators
E-NEWSLETTERS
WEBSITE MULTILINGUAL POSTERS
By Foodcom:
Resources: research & writing including regulatory review of content, manage print production, design infographics
Website: content & build
Newsletter: content & design
VIDEOS & ANIMATION
Clients: vegetables.co.nz
Deer Industry New Zealand
Audiences:
Health professionals and Educators
By Foodcom: Production of video content including scripting, overseeing production, food styling, presenting, voice over.
CLASSROOM
VIDEOS & ANIMATION
Client: vegetables.co.nz
Audiences: Health professionals and Educators
By Foodcom:
Production of video content including scripting, overseeing production, food styling, presenting, voice over.
Animations: full creation
‘ADD ONE MORE VEGETABLE’ ANIMATION
GROWER VIDEOS ‘PADDOCK TO PLATE’
Client:
Deer Industry New Zealand
Audiences: Health professionals and Consumers
By Foodcom:
Resources: Research and writing, translation & full design, print production.
Energy drinks can be high in caffeine and sugar. They are not recommended as part of a healthy diet, particularly for people who are more sensitive to the negative effects of caffeine, including pregnant or breastfeeding women, children, and young people1. Some supermarkets in New Zealand have now banned the sale of energy drinks to under sixteen year olds. Behind
What are energy drinks?
Energy drinks are non-alcoholic, water-based drinks containing caffeine2. They also tend to be high in sugar and energy (kilojoules), although zero sugar varieties are available. Caffeine is a stimulant, and these drinks are promoted as products that improve mental and physical performance by making you feel more energetic and alert. Energy drinks provide very little in the way of nutrition and are not a necessary part of a healthy diet.
Energy drinks must contain between 145 mg to 320 mg caffeine per litre #. This equates to 36-80mg in a 250ml serve– similar to a 250ml cup of plunger coffee, which has 66mg caffeine.
Some of these drinks can have up to 7 teaspoons (28 grams) of sugar in one 250ml serve . This is more than half the recommended maximum daily intake of free sugars for an adult (10% of total daily energy intake, or approximately 12 teaspoons)4
Sugary drinks are linked to a range of poor health outcomes, including tooth decay, unhealthy weight gain and obesity, insulin resistance, type 2 diabetes, hypertension, and heart disease5
Energy drinks may also contain, amino acids, vitamins, and other substances such as taurine, ginseng, guarana, and gingko biloba2 The effects of these ingredients are not well understood.
Footnotes
In a nutshell
Energy drinks can be high in caffeine and sugar. They are not recommended as part of a healthy diet.
Pregnant women are advised to avoid energy drinks due to their high caffeine content – caffeine can readily cross the placenta to an unborn baby.
Caffeine can pass into the breast milk during breast feeding, so energy drinks are not recommended for breastfeeding women.
Children may be particularly sensitive to the negative effects of caffeine in energy drinks and should avoid consumption.
#Energy drinks sold in New Zealand must comply with Australia and New Zealand Food Standard 2.6.4 – Formulated Caffeinated Beverages
*The World Health Organization recommends adults limit their intake of free sugars to less than 10% of total daily energy intake roughly 50g (12 tsp) for an average adult consuming 2,000 calories per day.
^Children under two years should not be given foods or drinks with caffeine or added sugars (including coffee, tea [including herbal teas], cordials, juice, soft drinks or energy drinks)9
Free nutrition and physical activity resources are available from: www.nutritionandactivity.govt.nz
Behind the hype: Fermented Foods
Behind the hype: Food and immune function
Audience: Professionals
PRINT & WEB
FRESH LEAN NZ PORK
FRESH LEAN
Audience: Public
“But right now, from one MSC-certified fishery near the bottom of the earth, a family will be tucking into their Friday night fish ‘n’ chips, while another on the far side of the world will be enjoying a burger. And someone, somewhere in between, is smoothing out their wrinkles. Meanwhile, the skippers, with their crew, are still out there, working hard and keeping a watchful eye on where it all begins”
SOCIAL MEDIA
Clients: NZ Eggs vegetables.co.nz
Audience:
Public By Foodcom:
Eggs: Campaign design & execution. Social media design and some content. vegetables.co.nz: Annual
content plan by week, design, creation, scheduling and analytics.
