EVE Vegan: Empowering vegan certifaction by excellence

There is no legal definition of what constitutes ‘vegan’ food labelling, which means products could potentially contain traces of animal products. The Chartered Trading Standards Institute (CTSI) found that one in three ‘vegan’ products contained dairy such as milk or egg. This level of false advertising is concerning for vegan consumers and raises the question of provenance and production.

The EVE Vegan® wants to bring clarity and transparency once and for all to the vegan market through its independent certification mark. The mark comprehensively assesses the true nature and conformity of vegan products and services and is internationally recognised.

Established by passionate French vegan activist, Hélène Modrzejewski in 2016, the company offers two types of labelling: product and factory certification.

In the last five years, vegan-based diets has increased exponentially across the UK, with an estimated 2.5 million vegans in the UK alone. By 2025, it is predicted that a quarter of Brits will be vegan.

This is great news for the vegan industry but it begs the question:

How do we know if vegan products are truly genuine? The Eve Vegan® certification offers a definitive vegan mark of recognition through its rigorous assessment procedure on products that are raw, semi-finished and finished and the entire production chain in the factory.

We spoke to Guillaume Ballandras: Deputy General Manager for more information, “We build our certification service on ISO 17065 standard to carry out robust factory audits and scrutinise all documentation to attest if a product warrants the vegan certification. We are pioneers in this field. The certificate lasts for 18 months, then companies need to apply for renewal each time. We check that the recipes and ingredients have no animal origin, there is no testing on animals, that the manufacturing site compiles to our stringent standards and the processing conditions meet our auditing frameworks.”

“We have assessed over 10,000 products in over 25 countries around the world, to offer the highest standards of transparency indicators.”

If successful in obtaining the product and/or factory certification, these can be proudly displayed on products as proof of provenance and stringent testing and used in all company marketing. This creates great brand awareness and opens up larger, international markets for products.

“Our third-party verification is embedded in a systemic, robust process and only products that are 100% vegan are issued with our certification.”

“Across Europe, notably the UK, Germany and Spain, the vegan food and drink sector is booming and there is growing demand for premium products. Due to the opaque nature of vegan food labelling, there is a degree of false advertising, beyond mere veganwashing that erroneously state that products have vegan ingredients or are 100% vegan. It trades on the goodwill of consumers and supporters of plant based food and takes advantage by monetary gains.”

“We are interested in building a long-term relationship with our customer base and in return, offer an unparalleled certification process that allows a culture of trust and transparency.”

The EVE Vegan® has already made great strides in South Korea alone, where it is the leader of vegan certification across the cosmetics industry. Over 500 brands and factories have undergone rigorous audits and file assessment.

To meet the expert team behind The EVE Vegan®, please see them at the Plant-Based World Expo Europe at London’s Excel from the 13th-14th November 2024.

T (+33) 02 34401150contact@certification-vegan.orghttps://www.eve-vegan.org