SumUp: Enhancing the customer experience

There has been an explosion in new businesses since the pandemic across the UK: Legal & General reported that 770,000 new UK businesses were created in 2020 alone.

From traditional cider fermented in Somerset orchards, food trucks, independent eateries and food outlets, the country is seeing exciting SME growth across the food and drink sector. When these businesses are looking at the next stage of growth, having access to a comprehensive Quick Service Package allows for a more streamlined customer experience.

SumUp is the market-leading, global FinTech supporting businesses with a portfolio of products, including card readers, point of sale solutions, self-service kiosks, Tap to Pay on iPhone, business accounts, invoices, payment links and online stores. Established in 2012, SumUp has developed a road-tested toolkit that allows customers to receive payments quickly and seamlessly in-store and remotely and is the subject of our extended payment and technology feature.

Focused on helping independent businesses fasttrack growth, SumUp offers cost-effective products and optimised support with customer relations and financial monitoring. With an impressive track record, four million businesses have already signed up to SumUp, utilising one or more of the product portfolios to scale new heights in consumer sales and streamline customer experience.

The secrets to the success of the Quick Service Package restaurants are the following:

• Minimised wait time, with the order automatically forwarded to the kitchen display

• Streamlined orders allow staff to start working on orders instantly

• High-resolution images show the public what the food/drink orders look like on the kiosk: so they know exactly what they’re getting.

• Customers can easily browse, with clear labelling for dietary needs/allergies

• Secure payment is taken right away and takes just seconds

• Sold-out items are displayed straight on the Kiosk: Queueing customers would not have this prior knowledge and have to resort to a secondary choice under pressure with shortened lunch breaks, customers can order quickly and enjoy a meal.

“We embrace design-inclusivity, with our accessibility mode allowing users with disabilities to place orders on the kiosk easily. The tablet is configurable with adjustable displays. We live in a global world with multiple languages and customers can select a preferred language to order food items, embracing the diverse audience of customers.”

“Furthermore, we know some of our customers are worried about power outages/blackouts and for added reassurance, all transactions pre-blackout are automatically recorded,” explained Corin Camenisch: Product Marketing Lead for SumUp.

Designed for today’s busy restaurant staff, the kiosk allows customers to place orders and make payments themselves, while staff can focus on other tasks and make changes to the menu in just a few clicks.

That’s not all. Point of Sale Pro is SumUp’s most extensive cutting-edge POS solution yet and is the central hub within this indispensable package. Analytics are at the heart of all emerging and established businesses, and the POS system goes further by providing data insights and reports, allowing restaurant owners to see consumer spending patterns and opportunities instantly. With seamless integration to Uber Eats, Deliveroo, QuickBooks and Xero, the Point-of-Sale Pro provides everything in one place.

SumUp has proven in a short space of time that they are a true market disrupter with the Quick service Package improving the flow of quick-service venues and what’s more, payments via SumUp card readers, get charged reduced transaction fees of 0.99%. What’s not to like?

“We help customers get up and running as quickly as possible, with an easy step-by-step set-up, ready for valuable customer interactions with a competitive fixed fee per transaction that will never be raised.”

To sign up for the quick-service package, phone the in-house sales team at: T +44 (0)20 3936 1981

Or see the link below: www.sumup.co.uk/qsr