PR%F the Magazine Special Winners Edition 2021

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PR%F the Magazine

Volume 01. January 2022

ISSUE 07

PR%F AWARDS 2021 WINNERS EDITION

spirits. wine. potations and libations. beverage industr y news. ISBN 9788024715148 ISBN 80-247-1514-7

9 788024 715148 >


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the team

PR%F the Magazine Michael Politz Publisher

Michele Tell

Founder, Executive Director

Jennifer English Editor-At-Large

Debbie Hall

Editor-in-Chief

RJ Dixon

Creative Director, PR%F Awards & PR%F the Magazine

Terry Hart

Director of Competitions

Colleen Banks

Director of Business Development

Contributors: George Manska Brittany Chardin

Contributing Photographers: Derek Richbell

Contact the Team at

ProofMagazineInfo@gmail.com

PR%F the Magazine is owned and published electronically by The Original Brand, LLC. Copyright 2019 PR%F Awards and distinctive logo are trademarks and owned by The Original Brand, LLC. All Rights Reserved. No part of this electronic magazine may be reproduced without the written consent of PR%F the Magazine. Requests for permission should be directed to: ProofMagazineInfo@gmail.com. The information contained has been provided by such individual, even organizers or organizations. The opinion expressed in each article is the opinion of its author, organization or public relation firm.


in this issue

PR%F the Magazine TOAST THE WINNERS

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THE SCIENCE OF SPIRITS

13

PREMIUM BEVERAGES TAKE OFF AT DELTA SKY CLUB

17

FASHION AND SPIRITS

20

WESTGATE LAS VEGAS RESORT & CASINO

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WELCOME OUR JUDGES

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PR%F AWARDS 2021 WINNERS 46

MASKED COMPETITION

46

Century Award Winners

46

Double Gold Winners

52

Gold Winners

60

Silver Winners

84

Bronze Winners

UNMASKED COMPETITION

110 122

Century Award Winners

122

Double Gold Winners

132

Gold Winners

140

Silver Winners

160

Bronze Winners

186

PR%F the Magazine

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Gold - Blind Tasting Gold - Total Package PR%F Awards, 2021

Gold - Blind Tasting Gold - Total Package PR%F Awards, 2021


SAMMY HAGAR & GUY FIERI PRESENT

SANTOSPIRIT.COM


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toast the winners

Toast Winners

PR&F Awards 2021 shines with taste.

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By Debbie Hall Photos by Derek Richbell

reat spirits flowed together in camaraderie and unique tastings when over 70 spirit industry leaders gathered for PR%F Awards 2021. Officially named the world’s largest spirits and wine competition in the US, PR%F Awards 2021 encompassed innovation with judging. PR%F Awards 2021 launched a new dual adult beverage competition format including two competitions in one—PR%F Awards-Masked, The Double-Blind Tasting, and PR%F Awards-Unmasked, The Total Package.


toast the winners

Upwards of thousands of spirits, wine brands, and other beverages were submitted for consideration during the two-day, double blind-tasting point-rating competition held at Westgate Las Vegas Resort & Casino in October. The night before the judging, the welcoming reception brought everyone together at Benihana in the Westgate Las Vegas. PR%F Awards was created as an avenue to introduce emerging and established spirits brands to key decision makers and beverage buyers. All PR%F judges are mainstream beverage buyers, distributors, and industry leaders with buying decision capability. The awards competition was open to beverage brands, domestic and international, offering over 300 categories. This included spirits, wine, champagne, sparkling wines, seltzers (spirited and non spirited), ciders (spirited and non spirited), frozen concoctions, novelties, coffee liquors, canned cocktails (RTD), energy drinks, waters, and mixers. PR%F Awards sequesters judges (based across the country) for a two-day private tasting experience in Las Vegas. Each judge is an essential buyer and decision maker in the spirits/wine industry. Each

PR%F the Magazine

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judge/buyer comes from different facets of the industry: distributors, restaurants, bars, nightclubs, resorts, airlines, retail, liquor stores, box chains, and online distributors. The judges (buyers) asked for a total exposure of products being judged in addition to the double-blind tasting experience, so PR%F Awards expanded this year’s competition to give buyers all that they need to make buying decisions. PR%F Awards developed the double-blind tasting competition for the judges to rate spirits, wines, and other beverages in a 100-point rating system. After tasting points were accumulated, the distinguished panel of judges evaluated entries, seeing and feeling the bottle, can, or product. They read the ingredients and saw the overall marketing package (look, feel, and approach) the brands want to convey to the patron. The 100-point rating system includes the Century Award (100 Points), Double Gold (96 to 99 points, Gold (91 to 95 points), Silver (85 to 90 points), and Bronze (79 to 85 points). All spirits were evaluated in the NEAT Glass (Naturally Engineered Aroma Technology) designed to apply a scientific approach to spirits tasting with its patented glass shape.


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toast the winners

This year, PR%F Awards-Unmasked, The Total Package made an incredible showing with more than bottles judged by artists and design gurus on bottle labels, shapes, theme, color patterns, and creativity. In the beverage industry, how a bottle presents itself on the shelf is just as important as the juice’s perfection, and many brands were decorated with medals to honor their designs. All winners will receive a beautiful bespoke medal, a winner graphic, an entered graphic, online/collateral marketing use of the award, and PR%F Award logo and medals with no additional licensing fees. This special edition of PR%F Magazine featuring all PR%F Awards 2021 winners is distributed to its 14 million readers with our title sponsor Food and Beverage Magazine, following the competition.

During the two days of judging, on the first day, the judges enjoyed lunch with a delicious selection of Italian cuisine favorites at Fresco Italiano. The judges were treated to lunch on the second day at Edge Steakhouse Las Vegas, enjoying great food served with warm hospitality and a welcoming atmosphere. PR%F Awards 2022 is a private judging competition and will be held in July. For more information, visit www.proofawards.com.

Women-Owned spirits and wine brands that joined the PR%F Awards competition were honored with a special PR%F Awards recognition with an additional medal of accolade to congratulate their role in pushing the industry forward. “PR%F Awards 2021 was an incredible showcase for the entire beverage industry with tequila leading the way with the most entries this year,” said Michele D. Tell, executive director/founder of the PR%F Awards. “This year’s special showcase of The Total Package event was a personal trade show for more than 70 buyers to taste and review each of our entries, learn about the brands and see the price points for a personal evaluation of what their venue needs.” “Women-owned brands, Ready-to-Drink, and whiskeys also lead the charge for huge representation as well as botanical-based spirits, and this year, a full round of spiritless spirits,” she said. “Our judges, who come from airlines, cruise lines, restaurant groups, bars, grocery chains, resorts, and more, all gathered under the magnificent roof Westgate Las Vegas to explore the new trends of the beverage industry, give honorable ratings to those winning brands and to personally meet 1000 emerging new brands that entered this year’s competition,” she said. “It was magical.”

Dwight Lamb with Bashas (left) receives his own autographed copy of The Food and Beverage Magazine Guide to Restaurant Success: The Proven Process for Starting Any Restaurant Business From Scratch to Success by Michael Politz (right).

Congratulations to Corbin Cash Barrel Reserve Sweet Potato Liqueur, winner of "the Most Innovative Spirit Award" during PR%F Awards 2021.


toast the winners

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y e K r Ou ges Jud Our Judges are the best and here are a few of them in action. Daniel de anda Fast, Opulent Wines & Spirits

Edward Allen, Carnival Cruise Line

Peter Madrigal, Vanderpump Rules on BRAVO!

Frankie Lee, Frankie's Uptown Bar & Restaurant

Chris Lee, Frankie's Uptown Bar & Restaurant

Michael Looby, Horse & Cow Pubs (Washington State, Northwest and Guam)

Gwendolyn Jackson, Liquid Distributors in Atlanta

Matthew Lindsey, Sommelier and Director of Fine Wine

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toast the winners

Aaron "Doc" Defeo, Little Rituals in Arizona

Abe Taylor, Downtown Hospitality Group, Bin18

Brittany Chardin, Delta Sky Club

Tom Mayer, Craft Shack

Ken Heck, Chinglish

Louis Hirsh, Breakthru Beverage

Chris Motley, Liquor World

Steve Jabour, Specs Online

Richard Douglas, Westgate


toast the winners

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Rick Moonen, celebrity chef

Kai Delgado, Lead Art Judge

Alice Itsell (Bashas), Matthew Loren Lindsey (Lead Wine Judge) Roy Saunders (JING)

Mark Hefter, The Mint

Tom Claxton (Art Design Judge) Christine Crnek (The Neat Glass) and Tom Racine, Sugar Factory

Cesar de Mark, Specs Online

Brian McCullough, Specs Online

Carolyn Glaser (sommelier)

Mike Thompson, Westgate

PR%F the Magazine


E THE TRUTH T S A T OUR VALUES ARE CHANGING THE WAY THE WORLD DRINKS

TRUTH IN SCIENCE

Twisted "marketing science" masks truth and misleads spirits drinkers. Alcohol aroma quickly destroys smell-ability forcing you to rely on your past tasting memories

TRUTH IN EDUCATION

Form your own opinions, why count on someone else's palate? You are the best judge...especially if you use the best glass. The few critics with formal sensory education were trained with tulip glasses which hide truth, and many put personal favorites, tastes and opinions over honest evaluation

TRUTH IN GENDER EQUITY

Women's noses are more sensitive. Tulip glasses discriminate by concentrating nose-numbing alcohol

TRUTH IN PERSONAL ENJOYMENT

Glass choice is critical. NEAT is scientifically designed to divert nose-numbing ethanol, magnify aromas, enhance drinking experiences and support buying decisions

TASTE THE TRUTH

NEAT is the Official Judging Glass of over 34 international spirits competitions. Learn more at www.theneatglass.com


the science of spirits

Organizing Tasting Notes and Scoring

By George F Manska, Corporate Strategy Officer, inventor & entrepreneur, Chief Research & Development Arsilica, Inc.

I

In spirits, the idea of a scoring system was borrowed initially from wine. Entire books are published on a single system. Still, at this point, the Parker 100-point wine system, adapted to spirits, is a solid, rational approach and has a high probability of becoming the common method for rating spirits eventually. PARKER’S 100-POINT RATING SYSTEM:

n Tasting Methods 1, I discussed the development of aroma recognition. In 2, I presented a simple tasting procedure. In this installment, I will provide a basic starting point to scoring and developing your personal baseline for spirits evaluations.

Parker’s system is based on 100-points and was co-invented with Victor Morgenroth. Parker designed it to counter confusing or inflated ratings by other wine writers with a conflict of interest, having a financial interest in wines they rated. The scale, now widely adapted to spirits evaluators, ranks 50 to 100 points.

Scoring systems are highly controversial. There are literally hundreds, yet most bloggers, critics, and authors don’t use a numerical scoring system and simply write about their own opinions of the spirit. There is no weighting, accountability, or “measuring stick” to gauge opinions without numerical scoring. Ratings should be a serious personal spirit purchasing consideration, and adopting your own method is the key to consistency, growth, development, and understanding of spirits.

Many competitions do not publish numerical ratings and assign medals based on judging panel consensus. Nearly all use “internal only” proprietary score sheets, and most are unwilling to disclose their methods. A logical starting point is described below. Experience builds proficiency, and you may decide to add additional details under the basic subheadings, However, the weightings should be standardized right from the start.

PARKER’S 100-POINT RATING SYSTEM

PR%F the Magazine

THE SCIENCE OF SPIRITS

TASTING METHODS PART 3

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the science of spirits

Appearance: 5 points,

Nose: 10 points, (remember that nose is orthonasal only)

Palate (Taste and Mouthfeel): 25 points,

Finish: 10 points, (remember that finish is retronasal aroma+ mouthfeel + taste, the trigeminal input)

Supplemental Notes: Quality and drinkability should be noted, and projected changes (e.g. due to aging).

All categories add up to 50 points, and the total of all points is added to the 50 base points to get final 100-point evaluation system score. For details on the traits and characteristics to be evaluated under each of the above categories, study the comprehensive WSET Systematic Approach to Tasting (SAT). The following

links provide a usable description of evaluation details which are provided to aid in understanding the depth and details of the above judging criteria. SYSTEMATIC APPROACH TO TASTING: The WSET SAT Explained (Level 3) Mystery tasting: online wine tasting events (click on www.mysterytasting.com/wset-sat-explained to read it). For usable descriptions and evaluation details to understand the depth and details of each judging criteria can be found by copying “WSET Level 3 Systematic Approach to Tasting Spirits.pdf” into a browser bar to read.


the science of spiits

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THE FUTURE OF EVALUATION:

Summary: THE IMPORTANT TAKEAWAY AS AN EVALUATOR: Put YOU first; (1) use a scoring system, (2) discipline yourself to a regimen, (3) develop your system through consistent practice; and (4) learn how other systems work. Using a scoring format adds discipline and consistency to your evaluations. Don’t become just another opinionated blogger. Go a step further, and take a certification course.

There is no quick and easy way to knowledge. Read, learn, practice, and apply. Ignoring these steps can make you (1) a target for those who get rich from your failure to educate yourself, or (2) a wannabee name-dropper and label worshipper like many consumers and self-styled, uneducated “experts.” “I like it” or “I don’t like it” is not evaluation. The spirits authors, critics, and bloggers popular today who do not use a scoring system and do not understand and apply simple sensory science discipline and rationale will disappear, replaced by those who can integrate an entire spectrum of disciplined evaluation and science to provide truly meaningful advice to the consumer.

CONSUMER TAKEAWAYS: If you choose to follow other evaluators, don’t fall into the trap of “the higher the rating number, the better the spirit.” Many systems lack a rational approach and maybe only a gross number assignment without a methodical weighting process to arrive at that number. Research and investigate your sources carefully, follow those raters you believe have a solid methodology and rationale for rating, and never fail to develop your own sense of VALUE (rated quality vs. price) whether you are a collector or just want to enhance your understanding. Don’t be a label worshipper. Remember that scarcity, low volume production, and high price does not make a great spirit. Using your developed sensory abilities to evaluate, you can be the judge, rational, fair, and unbiased.

PR%F the Magazine

George F Manska Chief of Research and Development, Arsilica, Inc., engineer, inventor of the NEAT glass, and sensory science researcher. Mission: Replace misinformation with scientific truth through consumer education. Contact Information: Phone: 702.332.7305

Email: george@arsilica.com Business mailing address:

452 Silverado Ranch Blvd, Ste #222, Las Vegas, NV, 89183.



premium beverages take off at delta sky club

Premium Beverages Take Off at Delta Sky Club It is easy to imagine international first-class air travelers sipping on French Champagne while stretching out in their luxury seats. Is there a more time-honored tradition to pass the double-digit flight times than drinking bubbles? Now, along with private showers and chef-curated cuisine, Delta Sky Club brings the same top-shelf beverage experience down 35,000 feet to their premium airport clubs. Major airlines design their lounges as a respite from the hustle & bustle of travel. They offer a refuge to relax, refuel and recharge device, mind, and body. Stepping into a club and up to the bar leaves behind the ubiquitous options found in the sundry restaurants and bars in the terminals. For many, nothing starts a journey, or calms rattled nerves Sky Club Detroit

PR%F the Magazine

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by Brittany Chardin

better than a great glass of wine or a well-crafted cocktail. For those travelers, the Delta Sky Club premium bar program has elevated the imbibing options to the oasis level. Each Spring, the Delta Sky Club team of beverage experts begins a months-long process of curating an exciting, new beverage program. They revisit classics like Silver Oak Cabernet and taste through hundreds of new wines, beers, and spirits. The goal is to craft a beverage program that offers a range of familiar favorites and exciting new discoveries. Complimentary beverage options available in all Delta Sky Clubs range from well-known wines like Fetzer Pinot Grigio to the on premise only Silver Gate Cabernet, vinted by James Foster, a winemaking legacy who specializes in crafting wines with true varietal character. On the spirits side, top-shelf, award-winning brands such as


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premium beverages take off at delta sky club

Prickly Peach Lemon Drop with Anna's Kitchen Peach Habanero Shrub

Aloha Rickey with Fid Street Gin

Camarena Tequila and New Amsterdam vodka are complimentary and available. The expanded premium bar program is offered in over forty domestic clubs with international routes. This is where the thirsty imbiber can enjoy a small but mighty list of top-shelf spirits, premium wines, including French Champagne, and a dozen fun signature cocktails - all for a modest upcharge. These brands are refreshed annually. The team assembles brands to consider for months and looks to tasting events like the PR%F Awards to discover lesser-known gems. With only three to four open spots per category, the competition for placement is intense. Delta Sky Club has been honored to be the travel partner for the PR%F Awards since its inception. This partnership has given the team front row seats as the wines, spirits, and mixers battle for Best of Show and medal contention.

Oaxacan Apple with Dos Hombres Mezcal

PR%F the Magazine

Million Miler with Hardy Legend Cognac

In all three years, numerous medal winners have been selected for placement on the complimentary and premium menus. This includes this year’s Century Award Winners Uncle Nearest 1856 Tennessee Whiskey and Anna’s Kitchen Peach Jalapeno Shrub featured in the signature cocktail: The Prickly Peach Lemon Drop. Other PR%F award-winning brands available are Fid Street Hawaiian Gin, Hardy Legend 1863 Cognac, and Dos Hombres Mezcal. These are just a taste of the premium program offerings available that bring value to the Delta Sky Club membership, whether you are stopping in for a quick nip between Boston and Boise or need a Spiced Pineapple Colada to get you in vacation mode on your way to Bermuda.

See you at The Bar!

For more info, visit: delta.com/us/en/delta-sky-club/overview.


PRICKLY PEACH

OAXACAN APPLE

MILLION MILER

ALOHA RICKEY


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fashion & spirits

n o i Fash

s t i r i Sp Travis Cloer enjoys PR%F Awards wearing Gaetano Luxury Fashion By Debbie Hall Photos by Derek Richbell Descriptions by Tommie Battaglia, designer and founder of Gaetano, a luxury fashion concierge

P

R%F Awards showcases the coolness factor in the spirits, wine, and beer industry. Award-winning Broadway and Las Vegas entertainer Travis Cloer embodies the cool of jazz, reimagined pop favorites, and smoking hot originals. The backdrop of the PR%F Awards, a world-class competition rating spirits, wines, and beverages, showcases Travis in the Gaetano luxury fashion. As the preferred fashion designer of the NHL's Vegas Golden Knights, Gaetano is innovative, progressive, and redefines luxury with fashion-forward trends and handmade craftsmanship while maintaining attention to detail. Along with his talent, Travis will dazzle his audiences with Gaetano. Follow on Facebook @Gaetanofashion.


Travis appreciates the aroma and tasting using the NEAT Glass. His outfit includes a double-ply Italian cotton shirt, baby blue with small satin flowers embroidered in the same color throughout, including details of navy blue mother of pearl buttons and navy blue stitch buttonholes with a placket, wide spread collar, and barrel angle cut cuff.

The jacket, Merzoni Italiano, is made with doublelayer fabric, black, and tan with flower overlay. This one-button smoking jacket with black satin shawl lapel and bottom pocket trimmings also include a maroon pocket square, inside collar, and cuff with contrasting navy blue pattern.


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fashion & spirits


fashion & spirits

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Travis joins the judges during PR%F Awards-Unmasked, The Total Package. His shirt is lavender, made with two-ply Italian wrinkle-free cotton. His vest is two-button doublebreasted with a shawl lapel and a different pattern from the suit to contrast. The pockets are lower with the same nautical inside lining in the vest. The entire suit is a heavy wool and cashmere, light blue with a navy checker pattern. It has a shawl lapel made with the same fabric as the suit. The one-button smoking jacket, navy blue from the horn of the Water Buffalo, has an inside lining with nautical theme anchors and a personalized monogram inside the jacket.

PR%F the Magazine


Travis appreciates the swag table and dresses to impress with Gaetano. His shirt is green double ply Egyptian cotton with wood buttons and light green center and widespread color. His jacket is from the Oxford collection, a medium blue Moreno wool jacket with green and baby blue subtle pinstripes. The traditional two-button jacket features a gray flower lapel pin. Details include a contrasting baby blue lapel buttonhole stitch as well as a bottom buttonhole on the sleeve. Color includes green, yellow, and blue paisley silk inside lining and instant pocket square with the same pattern as the inside lining.


Travis visits the Westgate Las Vegas Resort & Casino starting at Fresco Italiano, wearing a shirt made with white double ply Egyptian cotton shirt with subtle satin X’s. Other details include a purple placket, an inside cuff, white mother of pearl buttons, wide spread collar, and barrel angle cut cuffs. His one-button smoking jacket is from the Calvani lite wool collection with velvet peaked lapel with velvet trimmings and a ticket pocket. Other details include a skull and flower black and white inside lining and instant pocket square and skull lapel pin. The handmade Italian fedora is from New York City.


He then visits the authentic poster celebrating The King of Pop, Elvis. Afterwards, Travis celebrates being at the Westgate posing on their expansive sign. Follow on Facebook @Gaetanofashion.



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westgate las vegas resort & casino

Westgate Las Vegas Resort & Casino is Legendary. Safe. Vegas. Fun. Enjoy the Big Game, Football Central, the return of Barry Manilow, The Bronx Wanderers, and Kool and the Gang.

T

he Westgate Las Vegas is the home for Legendary Vegas Fun, with the excitement continuing into the New Year.

The SuperBook at the Westgate Las Vegas™ features over 30,000 square feet of heart-racing action with a massive 220-foot-by-18-foot 4K video wall with over 350 seats. With the exciting sporting events coming up, guests can experience high-action entertainment at the best and largest Race & Sports Book in a smoke-free environment in Las Vegas. The Westgate is also home to Football Central with its motto, “Good Teams Win, Great Teams Cover.” Guests are invited to Westgate’s free viewing party every Sunday during pro football season, with cutting-edge video screens, food and beverage specials, and weekly prizes. Watch professional football in comfortable seating to make game day the best day of the week. The Big Game will be played in the SoFi Stadium in Inglewood, California, on Feb. 13, and Football Central at the Westgate will be the place to be to cheer and enjoy the game over the weekend of Feb. 11-13. Follow on Twitter @SuperBookSports for the latest news. The GRAMMY® Award-winning Kool & The Gang brings their unique sound of American

R&B and funk to The International Theater at the Westgate Feb. 4-5. Audiences will dance to their mega-hits, including Celebration, Cherish, Jungle Boogie, Summer Madness, and Open Sesame. The jazzy, soulful experience of the American musical icons will bring audiences to their feet as they perform some of their greatest hits. Along with their Grammys, the band has won seven American Music Awards with 25 Top Ten R&B hits, nine Top Ten Pop hits, and 31 gold and platinum albums. Their show promises to be a night full of rhythmic, high-energy jazz entertainment with the iconic soul town R&B band Kool & The Gang.


westgate las vegas resort & casino

Barry Manilow returns to the Westgate with MANILOW: LAS VEGAS – The Hits Come Home! The GRAMMY®, TONY®, and EMMY® Award-winning singer, songwriter, producer, arranger, and musician will perform at the Westgate International Theater Feb. 10-12 and Feb. 17-19. Barry Manilow is truly one of the greatest entertainers and one of the world’s all-time bestselling recording artists selling over 85 million albums worldwide. He has an astonishing 50 Top 40 singles, including 12 No. 1s and 27 Top 10 hits. In addition, he is ranked as the No. 1 Adult Contemporary

PR%F the Magazine

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Artist of all time, according to Billboard and R&R magazines. He has surpassed the record number of performances on the International Theater stage previously held by Elvis Presley. The Bronx Wanderers, the father-and-son duo with their top-notch band, join the Westgate with their new residency. This multiple award-winning show thrills its audiences with an up-close and personal, yet larger-than-life music performance that takes them on a journey from the early days of Rock ‘N’ Roll right through today’s biggest hits, including numbers from Frankie Valli & The Four


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westgate las vegas resort & casino

Seasons, Dion, Queen, and Bruno Mars. The musicians pair superlative vocals and expert musical flair with dynamic enthusiasm and genuine love for the music they perform. The Bronx Wanderers recreate the instrumental magic of the era and build an energetic bond with their audience while transporting their audiences to the past of legendary music. The Bronx Wanderers entertains with family-friendly performances Monday through Thursday at 8 p.m. and Friday, Saturday, and Sunday at 5:30 p.m. at the Westgate Cabaret. Find additional information and details at www.westgatelasvegas.com or www.ticketmaster. com.

THE BRONX WANDERERS

This iconic world-class destination and the home of Legendary Vegas Safe Fun offers a unique blend of amenities and excitement with all favorite table games, hottest slots on the market, incredible restaurants, endless entertainment, and more than 225,000 square feet of meeting space. Westgate Las Vegas provides a range of culinary adventures with eight Las Vegas restaurants, including the world-famous Benihana Village, the award-winning Edge Steakhouse, and Fresco Italiano.

For more information or to book in Westgate Las Vegas Resort & Casino, call toll free at (800) 732-7117 or visit WestgateLasVegas.com.


W I T H C H E F K AT E LY N F O R D

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atelyn Ford is Chef de Cuisine at Fresco Italiano in the Westgate Las Vegas Resort & Casino. Katelyn and her award-winning team have taken Fresco Italiano to the top of TripAdvisor’s Italian restaurants in Las Vegas and the number 4 ranking among restaurants overall.

Katelyn took on her current role at Fresco Italiano in 2019 after six years at The Cosmopolitan of Las Vegas where she ascended the ranks at Wicked Spoon Buffet and The Henry. She started her culinary career in Kentucky after studying culinary arts at Sullivan University. Katelyn’s passion for the industry started when she was a teenager working for her grandmother’s 50’s-style soda shop. “My career in culinary has always been my passion, not only for the food, but for the smile on people’s faces when they experience something really delicious,” Katelyn said. She added, “the teamwork in the kitchen drives me. The chance to motivate and lead by example is everything to me.”

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welcome our judges

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WELCOME OUR JUDGES! Officially named the world’s largest spirits and wine competition in the US, PR%F Awards, judges travel across the US to create spirits, wines, and beverages in a proprietary 100-point rating system. Each judge is a key buyer and decision maker in the spirits/wine industries and comes from different facets of the industry: distributors, retail, restaurants, bars, nightclubs, resorts, airlines, liquor stores, box chains, and online distributors. PR%F Awards 2021 launched a new dual adult beverage competition format to include two competitions in one—PR%F Awards-Masked, The Double-Blind Tasting, and PR%F Awards-Unmasked, The Total Package. After tasting points are accumulated, the distinguished panel of judges (all buyers) will evaluate each brand unmasked, showing their naked contents. Judges will see and feel the bottle, can, or product, read the ingredients, and see the overall marketing package (look, feel, and approach) the brands want to convey to the patron. This prestigious honor for winners selected by beverage industry buyers is the ultimate competition with more than 300 categories. PR%F Awards thanks all of its judges and showcases the experts that participate.

Chris Motley, Beverage Specialist Liquor World Las Vegas

Chris Motley has 12 years of experience in retail beer, wine, and spirits sales and promotions in Denver and Las Vegas. As a Spirits Specialist, his areas of expertise are in whiskeys, Caribbean rum, and agave spirits. A big focus of his career has been in single-barrel selections, and he has traveled often to Kentucky and Mexico to make these selections. “I am also what I like to call a ‘Cocktail Historian’ and am more into that type of presentation than I am a mixologist, having performed presentations and tasting classes for groups from 25 to 300. I have also created and produced numerous festivals of spirits and beers from capacities of 500 to 1500,” explains Chris.

WHAT DID YOU FIND DIFFERENT DURING THIS YEAR’S JUDGING? Chris Motley: I’ve judged the Denver International Spirits a couple of times, and it’s very similar. The biggest difference here is the second day, with all of the spirits on display for all to see, with the packaging. I really enjoyed this part of the judging, but I would have liked a little more time to assess all of the items properly.

WHAT DID YOU THINK OF THE UNCOVERED PORTION OF THE JUDGING? Chris Motley: The uncovered portion is really cool.

PR%F the Magazine


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welcome our judges

It’s great to be able to see the full package, as that’s so important in retail. I think, though, to ask all of the judges to attempt to judge all those items quickly is a bit much to do in one day. I tried to check out as many as I could but wound up only gravitating to items that interested me.

WHAT TRENDS DID YOU EXPERIENCE DURING THIS YEAR’S JUDGING? Chris Motley: The biggest trends I saw with this competition were special-casked or extra wood-finished American whiskeys. The other, of course, was seltzers and RTDs. Way too many of these on the shelves, but they keep selling, so what do I know lol.

Southern California and an MBA from the University of Phoenix. “Certifications support my hands-on industry knowledge from the Society of Wine Educators with a CSW, WSET I, and WSET II, as well as the first level course from the Court of Master Sommelier,” says Alice.

WHAT DID YOU FIND DIFFERENT DURING THIS YEAR’S JUDGING? Alice Itsell: The 2021 PR%F Awards was my first visit judging experience for the PR%F awards event. I was very excited to be invited to participate in this event. As a retail buyer, we have limited access or ability to be invited to these types of events.

WHAT DID YOU THINK OF THE UNCOVERED PORTION OF THE JUDGING?

Alice Itsell AJ’s Fine Foods

Alice Itsell’s current experience with Bashas’/AJ’s Fine Foods has extended for 28 years. She started with the Bashas’ format as a store department clerk and then expanded to the AJ’s Fine Foods format as a Wine Steward. As her education and experience grew, she shifted to the warehouse as a liquor merchandiser and traveled the state of Arizona, visiting stores and doing resets, merchandising, and training. This gave Alice extended experience in each of the formats: Conventional, Gourmet/Specialty, and Hispanic format. Alice is a graduate of the University of Arizona with a bachelor of science in Business Administration. She has a WAFC certificate from the University of

Alice Itsell: I participated in judging the wine portion of the event. I thought the process of tasting the products “Blind” combined with the second day of sampling “Uncovered” was a very revealing experience. The “Blind” tasting section was an education in focusing on the character and elements of the category or varietal. The “Uncovered” sampling was revealing and challenging. During this process, one has to balance their preconceived notions of quality, value, and presentation. How best these products will sell depends on the channel, retail, or restaurant. It is always fun to find that real winner within the mix.

WHAT TRENDS DID YOU EXPERIENCE DURING THIS YEAR’S JUDGING? Alice Itsell: The new trends were limited due to the number of selections presented for the wines. The flavored wine category had new flavors, ranging from traditional berry (blueberry, raspberry) to tropical (mixed tropical, mango). Red Blends continue to fill the market with great success.



PR%F AWARDS 2021

A SPECIAL THANK YOU TO ALL OF OUR JUDGES


PR%F AWARDS 2021

IT’S ALL IN THE NOSE


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PR%F AWARDS 2021 INNOVATIVE SPIRIT AWARD

Corbin Cash Barrel Reserve Sweet Potato Liqueur FARM-TO-BOTTLE SPIRITS Congratulation to Corbin Cash Barrel Reserve Sweet Potato Liqueur winning the Most Innovative Spirit Award during PR%F Awards 2021

I

nspired by founder David Souza’s mother’s sweet potato squares recipe, Corbin Cash Barrel Reserve Sweet Potato Liqueur is made from 100-percentestate-grown California sweet potatoes. Distilled at lower proof to retain more flavor, the spirit is aged in custom charred American white oak for up to four years. A mild blend of brown sugar, spices and extracts introduces an array of aromas, flavors and texture that make this a standout. Visit corbincash.com

Innovative Spirit Award


CENTURY AWARDS

Century Award Perfect. To receive a Century Award is to be defined as perfect. It is a 100-point perfect score, unanimously, from all judges present at the awards tasting program. Unanimous. Only a selection of these brands makes it to the prestigious level. It is the ultimate accolade and the utmost level of achievement in a spirits and wine brand. Unparalleled.


PERFECT 100

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BRANSON COGNAC

Manhattan

BARRELSMITH

Peach Jalapeño

ANNA’S KITCHEN SHRUB

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Hazelnut Latte Chiller

Liqueur Artisanale

FLEUR CHARMANTE

Grand Blue VSOP

E&J BRANDY

Sweet Potato Liqueur

CORBIN CASH

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Roussanne

POMAR JUNCTION

Reserve Cabernet Sauvignon

POMAR JUNCTION

Cabernet Sauvignon

POMAR JUNCTION

Dry Curaçao

PIERRE FERRAND

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Bloody Mary Mix

ZING ZANG

Pecan Praline Whisky & Cream Liqueur

SELECT CLUB

Moscato d'Asti

RISATA

Cava Brut

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DOUBLE GOLD AWARDS

Double Gold Award Outstanding. Spirits and wine awarded a Double Gold are beyond industry standards and celebrated with prominent elegance in their respected categories. These brands define finesse and make a palate dance with superiority. When you achieve this award, your brand defies gravity.


96-99 POINTS

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GOLD AWARDS

Gold Award Great and distinguished with high praise and worthy of celebration. Our Gold award is a high merit of achievement. These are the brands that set the bar beyond standard heights and reach it — at all costs and are classified as some of the best brands in the arena. Hue, Taste, Texture, Power, Length, and Echo all balance to create a superb flavor and moment.


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Volume 01. May 2021

ISSUE 02

50 Cent, Sire Spirits

spirits. wine. potations and libations. beverage industry news.

%F the Magazine

Volume 01. Fall 2021

ISSUE 05

Snoop Dogg - Indoggo

spirits. wine. potations and libations. beverage industr y news. ISBN 9788024715148 ISBN 80-247-1514-7

9 788024 715148 >

spirits. wine. potations and libations. beverage industr y news.


SILVER AWARDS

Silver Award Rated as good and recommended for the public, our Silver award recipients demonstrate a noticeable well-balanced presence between flavor and complexity, taste and finish. Many of our Silver recipients can be found nationally in stores, restaurants, bars, and online.


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A Special Thank You OUR PARTNERS & SPONSORS

with Jennifer English

SPIRITS

CATERING

PR%F Awards 2021 Las Vegas


BRONZE AWARDS

Bronze Award Our Bronze award recognizes these brands to be fair, well-crafted, attractive to nose, taste, and finish—worthy of recognition.


79-85 POINTS

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CENTURY AWARDS

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PERFECT 100

Century Award Perfect. To receive a Century Award is to be defined as perfect. It is a 100-point perfect score, unanimously, from all judges present at the awards tasting program. Unanimous. Only a selection of these brands makes it to the prestigious level. It is the ultimate accolade and the utmost level of achievement in a spirits and wine brand. Unparalleled.


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UNMASKED Peach Jalapeño

ANNA'S KITCHEN SHRUB

Cranberry Mint

ANNA'S KITCHEN SHRUB

Two Indies Rum

AMRUT

Non Plus Ultra Black Edition

A.H. RIISE

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X.O. Grand Champagne

BRANSON COGNAC

Organic Vodka

BLACKLEAF

Manhattan

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Hazelnut Latte Chiller

UNMASKED Grand Blue VSOP

E&J BRANDY

Fugu Vodka

CUTWATER SPIRITS

Sweet Potato Liqueur

CORBIN CASH

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Brut

LE CHEMIN DU ROI

INDOGGO

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Original Formula 1840 Cognac

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Thrill of Dill Bloody Mary Mix

MORNING WOOD

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Dareringer Straight Bourbon Whiskey

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SUGARLANDS DISTILLING CO.

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Mary's Four Grain Straight Bourbon Whiskey

SAINT LIBERTY

Moscato d'Asti

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Australian Native Botanical

VANTAGE AUSTRALIA

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UNCLE NEAREST

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Double Gold Award Outstanding. Spirits and wine awarded a Double Gold are beyond industry standards and celebrated with prominent elegance in their respected categories. These brands define finesse and make a palate dance with superiority. When you achieve this award, your brand defies gravity.


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GOLD AWARDS

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Gold Award Great and distinguished with high praise and worthy of celebration. Our Gold award is a high merit of achievement. These are the brands that set the bar beyond standard heights and reach it — at all costs and are classified as some of the best brands in the arena. Hue, Taste, Texture, Power, Length, and Echo all balance to create a superb flavor and moment.


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SILVER AWARDS

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Silver Award Rated as good and recommended for the public, our Silver award recipients demonstrate a noticeable well-balanced presence between flavor and complexity, taste and finish. Many of our Silver recipients can be found nationally in stores, restaurants, bars, and online.


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BRONZE AWARDS

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Bronze Award Our Bronze award recognizes these brands to be fair, well-crafted, attractive to nose, taste, and finish—worthy of recognition.


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Two Competitions. One Price.

2022 Registration Open NOW!

MASKED The coveted double-blind tasting competition

After the double-blind tasting, judges will evaluate each brand unmasked. Judges will see and feel the bottle, can, or product, read the ingredients, hear the story, and see the overall marketing package. - The Taste - The Look - The Feel - The Story -

The original world-class, credible, double-blind tasting competition with buyers from across the US rating spirits, wines, and beverages in a 100-point rating system.

UNMASKED The total package competition

Enter your brand today. www.proofawards.com