Multiplatinum Artist
6LACK Launches
600 Degrees ITS JUST FYE
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DECEMBER 2020 COVER IMAGE 6LACK - CEO/Founder 600 Degrees Photo Credit: The Digital Footprint PUBLISHER MICHAEL POLITZ Michael@fb101.com EDITOR-IN-CHIEF LAUREN KANE Lauren.Kane@fbmagazine.com NATIONAL SALES DIRECTOR COLLIN MILLINGTON Collin@fb101.com NATIONAL SALES MANAGER JEFF TIMM Jeff.Timm@fbmagazine.co NATIONAL SALES MANAGER RON STERN Ron.Stern@fbmagazine.co DIRECTOR OF PROGRAMMATIC SALES BARB ROGERS Programmatic@fbmagazine.com PODCAST ENGINEER BRAD JONES Brad@marque.media CORPORATE EXECUTIVE CHEF JOSH GREEN Chefgreen35@gmail.com CONTRIBUTING EDITORS JENNIFER ENGLISH LAUREN MCINDOO MICHELE TELL TARRY HART KAIULANI DELGADO MATT FROHMAN VEDO PITNJAKOVIC DEBBIE HALL
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Exclusive Interview with 6LACK
“I honestly can’t pinpoint where my love for hot sauce started, but I know it’s been since I was a kid. I’ve always had a thing for spicy foods and by the time I was able to see over the stove, I was figuring out how to make meals that paired with my favorite hot sauces. Between cooking my own things for my siblings, and saving up my money to go to the local hot wing spot in Atlanta, I built up a tolerance & love for all things “Hot” and it’s safe to say that will never fade. 600 degrees is my thank you to the city I grew up in. It is my added bit of comfort and flavor that I can bring with me wherever I am and share with whomever I care about. 600 degrees... it’s just fye.”
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Pronounced “Black,” the alternative R&B and three-time GRAMMY-nominated rapper/singer/songwriter is the #2 most streamed R&B artist behind Frank Ocean. His debut project FREE 6LACK recently went platinum, and his sophomore album released East Atlanta Love Letter (now certified GOLD) to critical acclaim and peaked at #3 on the Billboard 200 and #1 on the Top R&B Albums. 6LACK has been the most featured artist of 2019-2020 with over 30 features, and hasn't missed a beat releasing his latest project 6 PC HOT EP, which went top 5 on the R&B Charts, in addition to its R&B debut, 6pc opened at No. 11 on Top R&B/Hip-Hop Albums and at No. 15 on the all-genre Billboard 200. 6LACK launched the original hot sauce flavor to coincide with the marketing campaign for his 6PC HOT EP. The first round of Hot Sauce was for sale through his augmented reality pop up shop and engaged fans through a socially distance adapted futuristic experience for LA fans via special delivery of an early exclusive bottle of the hot sauce, brought directly to their door by a robot to prize winners & media. “600 Degrees Hot” that will live past the life cycle of the project. 6LACK further integrated the hot sauce into the marketing rollout for his project through his 6LACK on Black Business Activation in partnership with Postmates and Atlanta restaurant favorite "Goodfellas" which is a black owned business. For the weekend of "6 pc hot" release, fans were able to order a custom 6LACK wing entry off the menu. Postmates delivered these orders across town along with an early bottle of 6LACK's exclusive hot sauce.
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!"#$#%&'()*#+',&#$#(-./#-0#&-,#"$1%/*#)')#2-1#/./3#3/$)#$42#%--56--5"#-4#&-+#,-#73/7$3/#',8 I didn’t actually read any cook books on how to make hot sauce, since I grew up in the transition era of Youtube University. I did check videos on how to turn hot sauce into buffalo wing sauce, and got that under my belt pretty quick. 9&$,#+/3/#2-1#)-'4:#+&/4#,&'"#('4/#-0#&-,#"$1%/"#%$;/#,-#;'4)8 We were in a meeting tossing ideas like usual. I think a lot of ideas come from just random convo turned product. I had an EP with a title and the hot sauce ended up being an addition to the package but also a thing of its own. <')#2-1#;$5/#"-;/#-0#2-13#&-,#"$1%/"#1"'4:#,3'$(#$4)#/33-3#=7-13#'4#'4:3/)'/4,"#$4)#"//#+&$,# +-35">8# We had a company help us with preparing the hot sauce recipes. It was trial and error in a sense but not much “error”, just getting the sauces to have the right balance of the little ingredients used, and picking the right flavors to release first.
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!"#$%#&'($)*+),$),+)$)",$+*&-,+. I think the guys (LVRN) and I had all the sample hot sauces mailed to our houses so taste testing in my household was actually anyone who came over. It took the place of all my old hot sauces and they became the go-to until we actually settled on recipes. !"*)$-&/+/0,+$"*1,$/02&,0-,($3#&$%/)"$3#&4$"#)$+*&-,5$+&-"$*+$6,7/-*05$8*4/99,*05$:*;*/-*0. The first source of inspiration for the original flavor hot sauce was honestly Louisiana style hot sauce. It's one of my favorite types because of the vinegar taste and how it’s not too heavy. It just pairs with anything when it’s Louisiana style. <#%$/+$"#)$+*&-,$(/=,4,0)$/0$,*-"$-/)3.$>*49,-&,$+*&-,$/+$&0/?&,$/0$,*-"$-/)3@*4,$3#&$(,1,'#A/0B$ 3#&4$"#)$+*&-,$)#$9,$&0/?&,$)#$C)'*0)*$#4$)",$D#&)". Hot sauce definitely carries a specific identity in a select few states. I don’t believe the whole country knows “how” to do it because different regions have different special ties. Having a range from Louisiana style, to Buffalo (NY) sauce, to Carolina Reaper, etc. makes me want to capture the identity I feel Atlanta has always had but never put an official name on. I haven’t made that flavor yet but it might contain some of my original recipe with some key ingredients added. I want a flavor that’s parallel to the wing sauce out in Atlanta. !"#$(,1,'#A,($)",$;*4E,)/0B$A'*0$F#4$)",$-*;A*/B0$)#$+,0($"#)$+*&-,$)#$G#+$C0B,',+$-&+)#;,4+$ %"#$A&4-"*+,($)",$HI8$<JK$LI.$K,''$&+$*9#&)$)"*)$A4#;#)/#0M Every single idea is a collective debate until we agree on a plan. Between LVRN, myself, and anyone we partner with. We didn’t wanna just make it an Atlanta thing or a regional thing, so getting hot sauce to LA residents was second nature. Whether it was by mail or by robot, I had to include LA simply because I'm a LA resident and I wanted to make sure they’re a part of what we’re trying to bring to anyone who’s a fan of myself or a fan of food. N#$3#&$A'*0$)#$,7A*0($%/)"$(/=,4,0)$"#)$+*&-,+$&0/?&,$)#$)"*)$4,B/#0$O*$"#)$+*&-,$F#4$P,%$Q#4E$ F#4$,7*;A',R. I'm sure as we test more recipes and are able to get back to traveling, that we will have staple sauces that pay homage to specific cities.
That's a forever goal. As many as it makes sense.
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