CRAZY ABOUT PEOPLE

Boudewijn Vogels

Advertising agency Scheepens in Tilburg was Boudewijn's client for no less than eight months. Here he worked as a concept creative on concepts and on campaigns for ASML, Uniek Sporten Brabant, De Wever and several formulas within the Mandemakers Group.

In addition to working for Scheepens, Boudewijn participated in the Dutch Creativity Awards and developed a positioning campaign for bed textile brand Dindi Home.

During the project for the Dutch Creativity Awards, Boudewijn spoke with various experts, including a clinical physicist-audiologist, neuroscientists, a strategist and a tech innovation specialist. He and his teammates developed BEEP, a creative concept for people with tinnitus. The potential of the concept is great. There is even interest from the medical world. And with the concept, he and his teammates are taking a shot at winning a Golden Lamp during the Dutch Creativity Awards in October 2023.

Sonya Poghosyan

How can the Municipality of Eindhoven improve its relationship with (international) young people aged 18-24, so that they participate more in upcoming municipal projects?

Sonya, together with fellow student Minouk Slijpen, devoted herself to this difficult issue for four months. She spoke to young people, did thorough literature research on stimulating participation, and attended a workshop.

She incorporated all the new insights into a corporate communication campaign, with the creative concept for a design competition called Eindhoven Connects: Design Edition. In this competition, the municipality challenges young Eindhoven residents to create designs, that are then exhibited at various locations in the city. This idea fits in nicely with young people who need more social contacts, recognition and free cultural (art/design) activities in Eindhoven.

With this concept, the municipality becomes more open, accessible and attractive in the eyes of young international Eindhoven residents.

LIEKE VAN ESCH & LIEKE VAN MOORSEL

For seven months, Lieke and Lieke worked on an assignment for Berden Mode two days a week. This family business has existed for 120 years and has a rather traditional image among the 18 to 24-year-old target group, while they actually sell trendy fashion brands for young people.

After several interviews and two panel evenings with young people from the area, the Liekes came to surprising insights and points for improvement. Based on this, they wrote a strategic plan with practical advice on how Berden can appeal to and activate the youth target group.

In addition, Lieke and Lieke have developed a festival campaign, because festivals are the place where all young people can be found and where they want to look their best.

Hayam Ibrahim Evi Hendricks

With the rise of migration and an increasing number of refugees, a municipality can no longer make do with Dutch-only communication. Evi and Hayam worked for five months on a project to improve communication towards non-native speakers of the municipality of Heusden, to make them feel more at home.

They started their project with a survey to create a picture of the various target groups. The interviews in particular provided great insights. Based on this, they drew up a broad, scalable communication plan.

The plan contains solutions for the language barrier, the communication channels and intercultural differences, and offers a feeling of home that is in line with the vision for the future, 'Together at home in Heusden.'

The advice also includes a brochure, website optimization, internal and external writing advice, intercultural training for employees and a buddy system to connect the non-native and Dutch-speaking residents.

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