Readership Profile
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Focus on Women provides a unique, unequaled opportunity to target the primary decision makers in essential household and discretionary spending: women. Just who reads Focus on Women? Educated, affluent women who are consumers. And now, you can reach them six times a year as Focus on Women magazine features six issues in 2011.
Basic Reader Demographics
95% are female. 80% are married. 79% have children. 70% earned a college degree. 64% are aged 35-54. 36% have attended some college. Affluence
92% Employed Full-Time 59% Household Income $100,000+ Reading Habits
72% read the entire magazine. 66% participate in Facebook. 52% receive the magazine in the mail. 50% keep the magazine for 1 to 3 months. 39% pick up the magazine at retailers. Purchasing Habits Home Vehicle Electronics
70
6
Beauty Products/Services Home Decor/Furnishings
Times in 2011
focus on women
l November 2010
Fashion/Apparel Entertainment Source: FOW Magazine Reader Survey, Spring 2010. + 2% margin of error.
Own
Plan to Purchase
91.3% 84.2% 81.7% 59.2% 47.2% 44.4% 49.2%
11.6% 13.7% 13.7% 15.4% 11.3% 14.0% 10.0%