business focus » fitness for 10 • 1903 West Lumsden Blvd Brandon, FL 33511 • (813)-654-6568 • www.fitnessfor10.com
owner of Fitness for 10 Kevin Donofrio with wife and son Katrina and Dalton Donofrio
Fitness for 10 Two purposes drive Kevin Donofrio, the owner of Fitness For 10 Florida, with clubs in both Brandon and Plant City. The business purpose is to provide locals with professional, affordable fitness training in superior facilities, so clients can achieve maximum health benefits they desire. The personal purpose is to build a legacy for his son Dalton – to demonstrate that through strong work ethic, perseverance, and customer service a man can help others achieve their fitness goals while providing financial security for his own family. For 23 years Donofrio has owned and managed his club in Brandon and for 7 years
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august 2010 thefocusmagazine.com
Change Your Body and Keep Your Change
in Plant City. Recently, through extensive research of national fitness industry trends, he made the decision to purchase the Fitness For 10 Florida rights and change the business model and names of both his Brandon and Plant City clubs. Obviously, based on customer response, this was the right move at the right time. Donofrio wanted to offer customers more fitness potential for less money, so he purchased the Florida area from Nevada founder Steve Main, a successful health club entrepreneur and accomplished writer. Because of his expertise, Donofrio has also been appointed to develop Fitness For 10 markets in the southeastern states.
Fitness for 10 Brandon also offers 24-houraccess. *Premier members also receive free tanning.
Donofrio says, “Fitness for 10 is just a good honest value for your health club dollar with no huge up-front fees, no gimmicks, no hidden costs, and no pressure. We believe getting in shape shouldn’t be expensive.”
According to Donofrio, “Customers desire the best results in the least amount of time which comes from strength training and cardio machines. His clubs’ vast array of equipment includes elliptical machines, treadmills, Lifecycles, Stairmasters, and recumbent bikes for cardiovascular workouts. Strength training is accomplished through free weights and circuit training through resistance machines. Clean locker and shower facilities are available, along with a pro shop where nutritional supplements, energy drinks, and apparel can be purchased. Professional training and nutritional counseling are offered for additional fees.
For example, the Economy Membership starts at $10 per month. A $24/month Premier Membership includes All Club Access, Free Guest Privileges every day!
Through group orientations in a nonthreatening, no pressure environment, members learn how to exercise and use equipment safely in order to improve their
When selecting a health club, potential members evaluate services provided, cleanliness, price, convenience and staff friendliness. Statistics substantiate that Fitness For 10 clubs offer more of what the masses want and need, without the sales pressure. Members choose to buy instead of being sold.