McGuigan
Rural Dealer of the Year.
McGuigan BMW Dealer Principal, Shane McGuigan, shares with us the recent success of winning the Dealer Trophy for Rural Dealer of the Year.
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ell us a little about the McGuigan BMW Dealership ... Our family have had the BMW brand since 1978 and are the third longest serving BMW Dealer in Australia. Our Prime Market Area is from Forster to Coffs Harbour, where we have been able to achieve market leadership in the premium segment for 5 years running. We are a small team, with Shaun Ferguson responsible for the day to day running of the dealership and Carl Evans in the service department. Michael Murray has been with us since 2002, when he started as an Apprentice Technician; he has recently achieved Master Technician, the highest possible status with BMW. Congratulations on your achievement of Dealer Trophy for category Rural Dealer of the Year. How was the win celebrated? Our guys work hard all year towards this goal, and it's not known who will win until it's announced on the night, so I can say it was with great excitement and relief that I was there to accept first prize. We took the guys out to dinner and came up with some individual rewards
that they not only deserved, but appreciated. What are some of the key benchmarks the judges look for when choosing a winner? BMW are very strict and measure us everywhere We were Shane McGuigan with MD BMW Australia, Phil Horton and possible. The main drivers fortunate John McGuigan at the recent awards night. are Target, Customer over e or sc to gh ou en Satisfaction and Market 130 points which t countable for our interacthe issue; it's how you go about fixing it. Share. In total, there placed us first no l ra tion with our customers. Ru r are 8 categories with a ou in How does your business embrace the local only t of all It takes dedication and percentage score out of category, but ou community? commitment to be able to BMW D ealers.” 100; normally between McGuigan BMW is part of the John Oxley Moscore consistently well over a 115% and 125% of the tors Business, where we are the Major Sponsor long period of time. BMW have benchmarks is enough to of the Port Saints Soccer Club. Despite being a a star rating for customer service, win. We were fortunate enough bit of a terrible player, I loved my soccer growwhich they post on our website and to score over 130 points which placed ing up and thought it appropriate to be able update on a regular basis. On writing this, we us first not only in our Rural category, but out to give something back to the club that looked have 5 stars with a score of 4.9; naturally, we of all BMW Dealers. after me for many years. don’t have this result with 100% of our cusAs far as customer service goes – what We contribute to a few specific charities each tomers 100% of the time, but when we miss makes McGuigan BMW a memorable expeyear and have an association with the local an expectation we make ourselves aware of it rience for customers? Race Club, where we have provided the track and rectify the situation as soon as possible. I With such a small team, we are very much accar for many years. always say it's not the problem that becomes
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McGuigan BMW
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MCGUIGAN BMW. A 2012 BMW TROPHY WINNER. When you visit McGuigan BMW, you can rest assured in the knowledge you and your BMW will receive outstanding levels of professionalism, presentation and performance. In fact, we have the trophy to prove it. Visit us today to experience our signature standards of service. McGuigan BMW, a 2012 BMW Trophy Winner.
McGuigan BMW 140 Hastings River Drive, Port Macquarie, NSW 2444. Tel: 6588 8500. www.mcguigan.bmw.com.au DL7571