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Ben Maiorana talks to us about the upcoming Roy Orbison show, which is making its return to the Glasshouse on September 28 ...
Roy Have you heard the one about the business owner who knew that half of his advertising is working, but wasn’t sure which half?
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ccording to Paul Adams, Director of AMG! (Adams Marketing Group), this dilemma reflects the situation of many medium size organisations. In response to several requests, Paul has announced a first for the region by running a practical and easy-to-understand one day seminar titled ‘Marketing Masterclass’. Overall, the seminar will provide business owners with the essential tools to help them plan and implement successful marketing campaigns with the use of proven techniques. Attendees will receive tools to enable them to focus on the most profitable customer segments, by learning what motivates their customers and how to use these insights to develop a sustainable point of difference – an essential element of a strong brand. Several approaches to formulate marketing budgets will be presented, along with direction on strategies to create relevant and responsive marketing plans. Given that marketing is part science and part art, the seminar also contains a workshop on writing persuasive and powerful copy that will help gain attention and inquiry. In addition the first 50 to book will receive a copy of Secrets of Marketing Experts Exposed, valued at $29.99. Feedback from business owners suggests that they are confused about media buying, so Marketing Masterclass attendees will learn ways to save up to 30% on their media bookings, while enjoying premium positions and flexibility. Joining Paul will be several leading local marketers, such as Kylie Jones, Marketing Services Manager of TAFE, Mike Cusato, owner of the Growers Market and Paul Gillespie from The Business Tree, who will present their success stories, providing valuable insights on how they continue to grow in today’s challenging environment. There are many reasons to attend; however, the ten most compelling for business owners are: 1. To take control of your marketing 2. Discover what motivates your target audience 92 greater port macquarie focus.
3. Develop your business into a unique brand 4. Learn how the experts buy advertising space 5. Stay ahead of your competitors by reducing the emphasis on price 6. Get solutions that will help you determine the right marketing budget 7. Find how the larger organisations manage the marketing process 8. Increase leads from your website 9. Uncover your creative side 10. Realise the hidden potential of existing customers Based on his 9 years of local marketing consulting experience, combined with his time managing brands at Kraft Foods, McDonald’s, H.J Heinz, Country Energy and Ferrero, Paul believes that correctly planned marketing activity can be a key driver of business growth. Accordingly, as the region’s only Certified Practising Marketer, Paul relishes the challenge of assisting local businesses to improve their marketing effectiveness. “Most business owners are constantly immersed in urgent tasks and when combined with long hours, marketing typically gets left out until it’s almost too late. This happens because most owners aren’t entirely comfortable with marketing planning and implementation,” says Paul. “By keeping it simple, I have designed the seminar to give control back to business owners, so that they can start to generate improved returns on their marketing investment.” In closing, Paul said: “It’s clear that in today’s tough economic environment, business owners want improved responses from their marketing, yet this is becoming more challenging as the media landscape changes. With simple planning and a little creative flair, increased customer loyalty is achievable for every business.” The seminar will run on Wednesday 26 September from 8.45 – 3pm at The Glasshouse. Early bird registrations @ $149 are available at AMG! 6584 6175 or 0419 422 325 before 9 September. For more details, contact: Paul Adams on 0419 422 325.
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en, what is your background in entertainment? In recent years, I have been managing Australian Music Legend Marty Rhone and internationally renowned Dean Bourne with great success, as we have been touring Australia wide with various concept shows such as Cliff & The Shadows, Cliff Joins The Beatles & Roy Orbison Reborn, who have all performed to sold out theatres, casinos and major venues.
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I have produced many major events with other artists, such as the legendary Hank Marvin, festivals and together with my passion for making money for worthwhile charities, it has been a great musical ride for me. This is the second time you are touring the Roy Orbison Show. Tell us about the format of this one compared to last. Well, the decision to bring back this show has been an easy one, due to the hundreds of emails and the huge demand I have received after the last performance last year at both the Glasshouse and Club Forster.
The format of this show has changed from last year’s show to a degree, as we include the Sun Records era as well as the Travelling Wilburys major hits, and we continue to celebrate the great hits and voice of Roy Orbison. It’s always hard to change a winning formula, as the fans always want to the hear the iconic hits – which they will on the night. What do fans love about Roy Orbison shows? It’s all about the music, the voice and to relive the experience of one of the greatest legends of all time – you cannot forget the timeless hits such as:
Pretty Woman, Crying, Dream Baby, Leah, Blue Bayou, Penny Arcade, Danny Boy, Only The Lonely, In Dreams, Candy Man, You Got It, Workin' For The Man, Running Scared and many, many more. There will only
ever be one Roy “ n is Orb on, but Dea
ted Bourne has crea so is at th a on rs a pe it has scary and close,merised audiences mes ty he at the vocal abili possesses. ”
We made many friends when we came there last year. We truly respect them and hope that they and the new fans, who have heard what a great concert experience they witnessed on the night, will be there again to enjoy and celebrate the great music and the world renowned vocal talents of Dean Bourne. Internationally renowned artist Dean Bourne has to been seen and heard LIVE in concert to really appreciate why many in the entertainment industry are hailing him as Roy Orbison Reborn. There will only ever be one Roy Orbison, but Dean Bourne has created a persona that is so scary and close, that he has audiences mesmerised at the vocal ability he possesses – he truly has an amazing vocal gift that has brought a lot of joy to audiences Australia wide, as he continues to enjoy standing ovations at every performance.
He had over 50 hit records, millions of record sales and sold out concerts world wide, and internationally renowned Dean Bourne will bring all those exciting times back to life in one exciting and unique concert experience.
Dean Bourne is the world's greatest exponent of the great hits and music of Roy Orbison today. Roy Orbison Reborn is: “A must see show for anyone who wants to relive the sound, the voice and all of the magical hits of Roy Orbison in an exciting two hour concert experience that is much like the man himself – unforgettable”. Where to next, and what other shows might you be bringing to our region? The next four months I will be touring Roy Orbison Reborn right across Australia in all major venues and casinos, so it will be a very busy time for me and all involved. I will be bringing some more quality concept shows to the region in 2013 – thank you to all who have attended and will continue to attend my shows, as I truly value your support. See you at The Glasshouse on Friday 28 September.