WWW.SWAROVSKI.COM
In 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens, Tyrol, in Austria, with his newlyinvented machine for cutting and polishing crystal jewellery stones.
WWW.SWAROVSKI.COM
c stal
© 2012 SWAROVSKI AG
F
Near the traffic lights,Horton Street, Port Macquarie Phone: 02 6583 2044 Email: admin@jfj.com.au
14 greater port macquarie focus.
rom this beginning that revolutionised the fashion world, Swarovski has grown the ‘jewels of nature’ – many of them being in to be the world’s leading homage to endangered species. producer of precision-cut crystal In 2012, the Swarovski Crystal Society for fashion, jewellery and more recently celebrates its 25th anniversary, resonating lighting, architecture and interiors. Today, the with the Chinese year of the Dragon, company, still family-owned and run by 4th synonymous with good fortune, passion and and 5th generation family members, has a energy. global reach, with some 23,000 employees, a The Silver Jubilee will have members presence in over 120 countries and a turnover worldwide discovering the fascination of in 2010 of 2.06 billion Euros. this mythological creature through a Swarovski comprises two major finely crafted crystal masterpiece, businesses – one producing and a delicate pendant and an selling loose elements to the adorable charm. At the same industry and the other time, Swarovski reaffirms creating design-driven itions its commitment to the The Annual Edar finished products. ul have paid part‘jeicwels of protection of our natural Swarovski crystals tribute to the y of them resources by interpreting have become an an nature’ – m age to the Humpback Whale. essential ingredient of m ho in g bein ies. Paikea (the Maori word for international design. endangered spec the species) is an impressive Since 1965, the company crystal sculpture depicted in has also catered to the dynamic movement. fine jewellery industry, with Swarovski chose the globally precision-cut genuine and recognised Humpback Whale to show created gemstones. its support for the Swarovski Waterschool Showing the creativity that lies at the heart program. This massive project is aimed of the company, Swarovski’s own brand lines at raising awareness, principally amongst of accessories, jewellery and home décor children, of the conservation and sustainable items are sold through more than 1,900 retail management of water, which is an essential outlets worldwide. resource in the production of Swarovski The Swarovski Crystal Society has close to sparkling cut crystal. Environmental issues have 325,000 members across the world – keen been at the heart of the company’s philosophy collectors of the celebrated crystal figurines. since 1895, as envisioned by founder Daniel And in Wattens, Swarovski Kristallwelten, the Swarovski. multi-media crystal museum, was opened in An SCS membership opens up exclusive 1995 as a celebration of Swarovski’s universe access to the world of Swarovski, bringing of innovation and inspiration. the wonder of crystal even closer to the most Due to the farsighted vision of founder passionate of collectors and crystal enthusiasts. Daniel Swarovski, environmental issues have Jons Family Jewellers is your authorised been at the heart of the company’s philosophy since 1895. Many crystal collections have been Swarovski Crystal boutique in Port Macquarie. Here you will be able to see the 2012 SCS inspired by nature and since the founding of collection, along with the figurines, home the Swarovski Crystal Society in 1987, the accessories and jewellery. Annual Editions have paid particular tribute to