What are some of the most helpful things in the automation space these days? I personally think the most helpful automations are coming out of HubSpot which offers the ability to mirror and emulate your best sales rep and their processes with automation. If your best sales rep would send a handwritten thank you note on day one, a gift on day five and call on day seven, that can be automated. That way your mediocre salesperson is doing the same thing as your best salesperson. The HubSpot space is supposed to triple in the next three years. Their revenue is about to go from 1 billion to 3 billion. The ecosystem is going to go from 4.8 billion to 19 billion. That shows you that if you're not going towards automation, someone else will. Your competitors will. I call this outbound inbound. What you're trying to do right now is personalize things, but on a mass scale. The ability to mass personalize is a huge trend right now.
The ability to automate the client experience and systemize it out is helping to reduce churn, build up the client experience and build referral networks.
Is there anything you wish you could automate in the sales process right now but can't? The only things that can't really be automated right now is emotional intelligence and business acumen. That's where the training of your sales professionals comes in. The idea is to get the right product in front of the right person at the right time with the right margin and to have your salespeople trained well enough to close the deal. Then, you want to have a systemized process for the client following the sale so you can ensure that they are getting a certain experience from the organization.