B Numy the ber s
Businesses with a strong sense of purpose are more likely to drive investments in new technologies
(by 38%),
great strategy and a vision for the future that’s palpable. Is it administrative costs you’re after or is it impact? I'll tell you it takes a lot of administrative to produce great impact.
expand into new markets
(by 31%),
develop new products/services
(by 27%),
and have employee development and training programs
S. Holdman: One thing I'd say is: Don’t be scared of overhead. Because the better the people, the better the resources, the bigger the impact. Use overhead as a primary tool to judge what an organization is doing, and then consider what you want to give to.
S. Holdman: Trends we’re seeing are that experience really matters for younger generations. Because they’re so active on digital, we make the mistake of assuming that that’s the way they’re experiencing life, but that’s just the way they’re capturing and sharing it.
So experience is really big, particularly because they've grown up thinking and connecting and working in a different way. With them, it's about framing it in terms of experience and that Giving Hearts Day should be: Here are all the things you’re going to see and participate in and you can go on tours at all these organizations. You want to create tangible experiences of involvement to connect with each other, and the community is one way to really drive them.
(by 25%).
R. Swiers: If it’s a factor, it should be one of the factors, not the factor.
We have a couple of unique generations coming into giving age: Millennials and Generation Z. How do we start thinking about engaging them more? A. Torok: As I talk with our employees — whether it's Gen. Z-ers or younger Millennials — a lot of them don’t have money to give and that’s okay. You can do a lot through just being that advocate we've talked about, that champion with your voice. You can do a lot by just connecting with a charity and asking, "I'm here. How can I help you? What can I do for you?" So that’s one big way I think, especially looking at it beyond the monetary part of it. But I also think, too, it's how you offer those opportunities. For example, with Giving Hearts Day, it’s online, it's mobile, I can do it on my iPad or desktop. It's about allowing different generations to all be able to easily connect.
Rob Swiers Executive Director New Life Center
Another thing with younger generations is that we are seeing a more narrow focus of giving. They're giving to one to three charities versus six or more. They're a little bit more intentional in their giving. P. Traynor: I would challenge them that government is not going to have the resources it’s had. It’s overspent; we can tell just by our deficits and our debt. I would challenge them to be involved and use their energy and entrepreneurship to really be social entrepreneurs. Money isn’t necessarily the answer. It’s their ingenuity, their creative spirit, their ability to get things done and their ability to communicate in channels we didn’t have. It will be a very exciting time because we’ll realize that some of these things we’ve tried haven’t really worked, and the younger generations can say, "Maybe we have a better way to do this." They can solve a lot FARGOINC.COM
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