Fargo INC! August 2021

Page 88

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WITH JOHN MACHACEK

Questions

J

ohn Machacek, Chief Innovation Officer for the Greater Fargo Moorhead Economic Development Corporation, has worked with countless startups throughout our community over the past seven years. He knows their ups, their downs, but most of all, he knows the questions to ask them. Here are John Machacek’s 10 questions for Kirk Anton, Founder of Heat Transfer Warehouse.

BY John Machacek PHOTOS BY Hillary Ehlen and Josiah Kopp

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AUGUST 2021

1 Tell us your Heat Transfer Warehouse elevator pitch? We sell the products that decorate the clothes we wear, which allows us to support the communities we live in – that is our vision statement. We sell heat transfer vinyl products and related items.

2 You sell and distribute all over the country. What do some of the typical Heat Transfer Warehouse customers look like? That is a unique part about Heat Transfer Warehouse. We sell to the crafters, the person operating a shop out of their house, we sell to people with side-hustles, and then we sell to customers that have actual storefronts.


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