Tracey Domine STAR Partner, Domine Sales & Service Oakes, ND
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n Tracey Domine's case, farming is not a first-generation vision. He's a third-generation farmer, and his son is also carrying on both the business and farming legacy. The seed business began in 1988 for Domine. "I had no idea what I was getting myself into at the time," Domine said. It's been 32 years in the seed operation for Domine, but it wasn't all sunshine and roses from the beginning. "I struggled through the first few years, but I didn't give up. Thick skin," Domine said with a chuckle. Domine knows that the farming industry has ups and downs; factors like Mother Nature can force you to address problems in a unique way. Sustaining a business over time goes far beyond just the salesmanship. For Domine, in order to be "in it for the long run", it's truly
about meeting the needs of those around him. "You're working with your community, neighbors and friends," says Domine. "You want to keep them happy." Domine credits honesty and backing up your product as the key to agricultural success, and believes that's what makes LG Seeds stand out above the rest. "They're on the cutting edge of genetics," says Domine. When it comes to quality vs quantity, Domine believes that with LG Seeds, you don't have to choose: "What I get to work with [LG Seeds] it has been excellent... they do a whale of a job." He also believes honesty in the salemanship realm plays a large role in community trust, and is one of the key elements that drives dealership success. "You have to build that trust," Domine said. "As best as you can, back up what you say."
For Domine, it's not just being concerned about the present year, but also having a vision to continue providing great service and quality seed for years to come.