Future Farmer May/June 2021

Page 58

Peter Schott

CEO/Co-Founder of Genesis Feed Technologies

Q& A

Why is your message applicable to growers? We have a deep understanding of the economic value of the crops grown in this area as they are used in the export destinations served. The more growers can understand this value the better they are in a position to increase their profitability.

If there's one thing you'd like to say to growers that you won't in your presentation, what would it be? Be actively involved in your regional commodity marketing groups like the ND Soybean Council and ND Corn Growers. These groups, and others like them, make a tremendous impact on the market value for your crops as well as lobbying for changes that directly benefit your operation.

Why participate in the Cultivate conference? It's a unique event that brings the best and brightest together from the industry. Learn about coming technology trends and make your voice heard to help shape the companies and technology working to serve the industry.

Peter is the Co-Founder and CEO of Genesis Feed Technologies (GFT). The software platform helps ingredient buyers make informed and profit-driven purchasing decisions, and has a global footprint in 50+ countries. With over 10 years of experience implementing business solutions in North America, Peter is no stranger to the feed industry. Before starting his own company, he worked for Feed Management Systems and Cargill. Peter grew up on a family farm in North Dakota, two hours away from his current home in Fargo. Ask him which two island countries he has called home, why he's known as the potluck guy, or his daughter's favorite knock-knock joke. At the conference, Peter will be pitching his company, Genesis Feed Technologies to attendees. 56


What most excites you about the ag space right now? We've been talking about data for years, and I believe now is finally the time where the connectivity will exist to bring that data together in a meaningful way to make important changes to the industry.

How can tech and farmers better work together? Increased communication. Openly sharing problems and listening to them to work collaboratively to create high-impact solutions.

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