Wick founded Salt in 2002, using office space at his local church south of Perth, and designing the church’s newsletters and marketing material to get started. He developed a family of creative service brands, including Saltprint which has became a national success providing an easy to use web to print system for SME and design agencies. Other members of the Salt family include Saltmedia for web design and marketing, and a creative co-working space Salt House in central Brisbane. A recent addition to the mix is Sprinkl, a grass-roots networking event for creatives. Wick is currently engaged to be married soon, and he has five kids between two houses in Brisbane and Perth. He flies between the states every month which he says may seem chaotic, but in reality it works like a well-oiled machine. The mix of city and suburban life gives balance.
1. What was your first design job? I was an artwork slave for a jigsaw puzzle company. It wasn’t quite design, but it felt good to be getting paid for pushing pixels.
nurtured while I just keep giving birth to more ideas.
5. Do you have any advice for juniors? Don’t wait for a better computer, software or bigger design studio opportunities to become the designer you want to be. Everything you need for inspirational design is in you already. Use what you have (even if its a 4B pencil and paper) and let your design do the talking. SCREEN OR PRINT? Print. PEN OR MOUSE? Mouse. TEA OR COFFEE? Coffee SUMMER OR WINTER? Summer. EARLYBIRD OR NIGHTOWL? Nightowl. SERIF OR SANS-SERIF? Sans-Serif. THE MEDIUM OR THE MESSAGE? The Message. GRID OR NO GRID? No Grid. NEVILLE BRODY OR MILTON GLASER? Neville Brody. UNI OR INDUSTRY EXPERIENCE? Industry Experience. WORK TO LIVE OR LIVE TO WORK? Live to work. TUMBLR OR PINTEREST? Pinterest
2. What is your career highlight so far? Launching Salt House, our creative co-working space in Brisbane where we share our studio with other creatives and freelancers.
3. Who or what inspires you? In brand design which I spend most of my time, its feelings and ideas that inspire my design. Music and coffee also get my creative juices flowing.
4. What is your dream job? Idea boy. I would just come up with ideas all day, and the ideas would be farmed and
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