Yarron Frauenfelder is the graphic designer and art director of his own design studio; This is Neu. Yarron was born on the Sunshine Coast and began working for himself in 2008. Since then he has built up a wide-range of clients, including nightclubs, record labels, the mining industry, city council projects, professional organisations and boutique small business. Yarron completed studies at both QUT and Shillington Design College – where he has since guest lectured. Yarron is currently working and travelling through Europe, however he recently took part in the Terrible Twos Brisbane event and was part of ‘SHOOT, an art tribute to all things Photography’ at the Antonia Kelly gallery, Kangaroo Point on 5th October 2012. As a child, Yarron was fascinated with posters, comics, animation and video games – which led him to his career in Graphic Design.
1. What was your first design job? My first design job was working for a beverage company in-house, creating point-of-sale advertising and marketing documents. It was a fairly typical affair, but it did help me build industry experience straight out of university. After a brief stint I returned to study, where I gained more practical experience and a professional looking folio to start showing clients.
2. What is your career highlight so far?
Deciding to work for myself was a big step that I have enjoyed immensely. Its not always the easiest career path, but it does give you more freedom over the work, clients and hours you keep. It’s more than being a designer, it includes marketing, finance, workflows and organising, but when it comes down to the work its nice to look back and see what you have achieved.
3. What or who inspires you? My inspiration comes from art, nature, music, blogs and film. More recently, traveling to Berlin has stimulated the creative mind. During ‘Berlin Art Week’ I managed to attend museum and art exhibitions frequently. Even walking down the art filled streets can fill the camera roll in moments.
4. What is your dream job? I am fortunate enough to feel like I may have already obtained that one. I have plans to advance the business, build new partnerships with clients and keep evolving my design work; but keeping creative and building a business seems like the perfect dream job.
5. Do you have any advice for juniors? Experiment and play with different styles and approaches to your work. Keeping a collection of personal projects will show initiative and passion for design, it will freshen your mind and allow you to explore concepts/ideas that you may not get to work on with client work. Also, producing good work for clients is the best way to get them talking positively to other potential employees. You never know who is looking at your next piece of work - so make sure it hits the mark. SCREEN OR PRINT? Print. PEN OR MOUSE? Mouse (& Tablet). TEA OR COFFEE? Coffee. SUMMER OR WINTER? Winter. EARLYBIRD OR NIGHTOWL? Nightowl. SERIF OR SANS - SERIF? SansSerif. THE MEDIUM OR THE MESSAGE? The Message. GRID OR NO GRID? Grid. NEVILLE BRODY OR MILTON GLASER? Neville Brody. UNI OR INDUSTRY EXPERIENCE? Industry Experience. WORK TO LIVE OR LIVE TO WORK? Both. TUMBLR OR PINTEREST? Tumblr
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