Preface Guido Landheer, Director of European, International and Agro-Economic Policy at the Ministry of Agriculture “As small as our country is, the Netherlands is one of the world’s biggest alternative protein hubs. Allow me to explain five of the main drivers that characterise our ecosystem: 1. The Netherlands has been a protein-rich country for 150 years. We are currently in a transition towards restoring the balance between animal and alternative proteins. Many meat and dairy giants that have built our economy are embracing the transition by introducing alternative proteins to their assortment. 2. The Netherlands has a strong focus on collaboration and partnerships (including the Top Sectors). We are solving global challenges together.
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3. We are creative minds with entrepreneurial savvy. Innovations are born and translated into practical products here. 4. The Netherlands has an excellent business climate. Our country offers start-ups as well as established businesses all the ingredients to successfully develop, innovate and scale successfully. 5. Some of the world’s best-known alternative meat, dairy, fish and egg brands are from the Netherlands. The Dutch consumers are the frontrunners in Europe in the consumption of meat, fish, and dairy analogues. The Netherlands provides you with all ingredients to grow your brand and reach consumers in Europe and beyond.”