wellington | table
The Beauty And The Beeeef Opens At Wellington Green
After much anticipation, The Beauty and The Beeeef finally opened at the Mall at Wellington Green last month. On May 10, the innovative burger joint opened its doors to “burger savages” of all ages, bringing a variety of burgers, poutines, eclectic mason jar cocktails and more to hungry folks in Wellington. The restaurant, which prides itself on “making people feel better, one burger at a time,” is located on the upper level of the mall between Paragon Theatres and Macy’s. “We’re just three guys from Montreal who are sick of the cold,” owner and restaurateur Sam Salah said. “We’re ready to enjoy South Florida and share our passion for comfort food, cocktails and culture. Palm Beach County has terrific energy, and we know The
Beauty and The Beeeef will be a nice complement to an already awesome area.” Since childhood, Salah and business partner Mario Habre grew up ensconced in their family’s restaurants. Today, the two friends are each secondgeneration restaurateurs who credit their culinary philosophy to their fathers. “Our fathers were chefs and coowned restaurants together,” Salah re-
called. “We would debate whose dad was the better cook!” Recently, the two men were introduced to Mark Miessels. “We knew it was a business trio made in heaven,” Salah laughed. Open daily for lunch and dinner, The Beauty and The Beeeef has a guest capacity of 300, including al fresco dining. The spacious floor plan has an industrial vibe with a mix of warm fabrics coupled with funky street art murals with a rock ’n’ roll flavor. A curated collection of novelties picked from the Hillsboro Antique Mall adds a splash of whimsical charm. Even the restrooms are aesthetic works of art. The restaurant features an oversized, wall-mounted Scrabble board wellington the magazine | june 2018
71