WEF
Dedicated Sponsors Help Make The Winter Equestrian Festival Successful
The support and commitment to the Winter Equestrian Festival continues to increase each year, welcoming new and longstanding sponsors to Wellington for the highly anticipated winter circuit, greeting riders of different ages, demographics and origins alike for three consecutive months. For WEF sponsors, presence at the competition offers the opportunity to further invest in the accelerated growth of equestrian sport in the United States, while simultaneously reaching the valuable equestrian market of competitors, enthusiasts, spectators and followers. Over the years, new and innovative ways to incorporate sponsor messaging and branding have been woven into the overall development of sponsorship packages at the venue and throughout the season, which include arena presence with branded and distinctive jumps, branded signage, digital and social media marketing campaigns, and interactive activations, to name just a few.
The equestrian community is a tight-knit family, with many supporters and businesses continuing their involvement in the sport for many years, while fresh brands and businesses also are welcomed each season — an exciting development for the growth of the sport. Without committed and dedicated sponsors, the sport would not be able to succeed the way it has in recent years at the Palm Beach International Equestrian Center. “Sponsorship is a crucial component of our business model, and support is essential to the continued expansion and diversification of equestrian sport,” said Mark Bellissimo, managing
© PBIEC
© PBIEC
partner and CEO of Equestrian Sport Productions. “We are honored to have the continued and established commitment from our loyal partners and are extremely motivated to continue introducing equestrian sport to new markets, as the opportunities within this domain are endless.” With each new year, equestrian sport and the season at PBIEC continues to attract more riders, horses and enthusiasts, which is a positive sign for the trajectory of the equestrian market as a whole. Sponsors are a key reason behind PBIEC and WEF’s ongoing success. The Winter Equestrian Festival would like to thank the following sponsors: Adequan, Alessandro Albanese, Animal Medical Center, Animo, Antares, Bainbridge Companies, the Business Development Board, Brazilian Court, Bruno Delgrange, Camping
wellington wellingtonthe themagazine magazine| february | february2019 201947 47