INVENTIVE AND AFFORDABLE FASHION FOR RIDERS R.J. Classics Celebrates Its Diverse, Passionate Customers Through Clothing That Encourages Equestrians Of All Ages To Be Themselves
BY CASSIDY KLEIN
Founded in 1999 and established in 2000, R.J. Classics has taken the equestrian community by storm with affordable and inventive clothing.The team behind the R.J. Classics name — sisters Michelle Seltzer and Jennifer Eisenberg, along with Russell Smith — have worked tirelessly to build an extensive and thoughtful catalog of equestrian clothing at a variety of price points. Today, the brand continues to pay
tribute to its loyal customers with clothing that aims to inspire the next generation of equestrians to be themselves in and out of the saddle. The idea of starting up an equestrian clothing brand came to be when Eisenberg began riding horses at the age of eight. Her mother, Roberta Weintraub, would take her shopping at various retailers, only to find a gap in craftsmanship and affordability among equestrian
clothing brands, leading her to create R.J. Classics in 1999. With the help of their grandfather, who was successful in the men’s suit business at the time, Weintraub had the tools she needed to create a lasting and impressionable startup company. “Our family has been in the clothing industry for at least 50 years, starting with my grandfather,” Seltzer explained. wellington the magazine | february 2022 61