wellington | table
(L-R) A strawberry and vanilla Whitser; Director of Operations Amanda Bachman preparing a small batch of the daily flavor Maple Donut; cones are available in chocolate, sprinkles and peanut-covered; and a cup of the Maple Donut frozen custard.
store, we make a big deal out of it. They get to tell us what they did or what their accomplishment was.” Creating job opportunities for young people is also important. “We hire as young as 14 to 15. We have shift leaders who are 17 and 18 years old,” Mass said. “It gives them experience in the workforce. I’ve had some go off to college and write me to tell me how it has helped to prepare them for their future.” Mass also extends discounts to groups within the community. In July, all healthcare industry workers and their families received 10 percent off their total. In August, its chamber mem-
bers and their families. Throughout the entire summer, anyone who works for the school district gets 10 percent off their bill. They also offer a loyalty program, where customers earn 10 percent off toward their next visit every five times they check-in. They can bank it until they have as much as 50 percent off. “It’s based on visits, not amount spent,” Mass noted. Whit’s also features hand-packed quarts sold in their grab-and-go freezer, as well as frozen custard cakes. There’s as many as 30 different recipes that can be custom-made starting at $25. The most popular is the Buckeye Mad-
ness, which is made with peanut butter, fudge and Reese’s cups. Mass and his wife have plans to eventually expand to Port St. Lucie and Jupiter. As for the new location, he is striving to make it a community gathering place for making memories for years to come. “Our goal is not to be in Wellington for a couple of years, but decades, so families can come for generations,” he said. Open Monday through Sunday from 1 to 10 p.m., Whit’s Frozen Custard is located at 13880 Wellington Trace in the Courtyard Shops at the corner of Wellington Trace and Greenview Shores Blvd., next to Tijuana Flats. For more info., call (561) 855-2500 or visit www.facebook.com/whitsofwellington.
12799 W. Forest Hill Blvd., Wellington, FL 33414
(561) 795-2823 www.ultimafitness.com wellington the magazine | august 2019
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