Phelps Media Group founder Mason Phelps Jr.
Phelps Media Is Recalibrated, Recommitted And Ready To Take On The World
Equestrian Experts “Adapt or die” is a well-known business philosophy that transcends all industries. Companies must keep up with the times, and with the avenues of communication and advertising constantly changing, it is more important than ever to tap into the next big thing. These principles hold true for the Wellington-based equestrian marketing and public relations firm Phelps Media Group (PMG), which underwent key changes in 2019. Primed to be better than ever, PMG’s leadership looks ahead with renewed passion. Known for its team’s diverse marketing skills and unique networking abilities, PMG has long been one of the top marketing and public relations firms in
equestrian sports. Under the leadership of founder and president Mason Phelps Jr., the majority-female team is breaking into the next decade with its eyes on the future. After using 2019 to recalibrate and reconnect with its core values, PMG has reaffirmed its goal to revolutionize the way competitive equestrian sports are marketed in North America and is excited about the opportunity to represent the sport that launched the business in 2002 to more audiences than ever before. One of the earliest changes in 2019 came in January when Lenore Phillips was appointed as vice president. Phillips, who joined the team in 2016 as a
senior account executive, approached her new position with ideas for growth that were shaped by the years she had spent in the equestrian industry and the knowledge she gained at her position with the marketing and public relations company. Armed with a team of experts that includes 10 female account executives, Phillips challenged her team to approach equestrian sports with a new lens, one that focused on passion and telling the stories that make horse sports so compelling to both participants and fans. “When I realized that PMG needed to go in a new direction, I took real stock of what the company was built on and wellington the magazine | january 2020 77