Wellington The Magazine January 2018

Page 71

Major Sponsors Bring Visibility And Support To Polo At IPC Each year, as the high-goal polo season swings into gear at the International Polo Club Palm Beach, the venue highlights a large group of committed sponsors, each aiming to help grow the reach and expansion of the sport, and preserve the tradition of polo in South Florida during the winter months. As one of the most popular and exclusive social scenes on the weekend for players, spectators and other polo enthusiasts, sponsors of the high-goal season reap extraordinary benefits, both for their own brand visibility and engagement with the fun-loving and energetic audience base of polo. Katherine Bellissimo of Wellington Equestrian Partners, the ownership entity of the International Polo Club Palm Beach, managed by her husband, Mark Bellissimo, oversees the sponsorship and marketing efforts at IPC during the intense winter season and is committed to broadening the sponsorship opportunities for lifestyle and commercial brands at the venue. “Sponsorship support is a key component in the success we’ve experienced to this point at IPC and is something that our team focuses on tremendously throughout the year leading up to high-goal competition,” Bellissimo said. PHOTOGRAPHY BY LILA PHOTO

wellington the magazine | january 2018

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