Wellington The Magazine October 2017

Page 105

wellington | table

Johnson’s Custom Cakes Works With Couples To Create Amazing Wedding Cakes By Jack Lowenstein

The culinary finale of a great wedding is an amazing wedding cake, and Johnson’s Custom Cakes in Wellington has been creating delectable masterpieces for the past nine years. Owner Jennifer Johnson has spent most of the last decade making a name for herself not only in South Florida, but nationwide through appearances on the Food Network and at cake competition events. She might have flair as a competitive cake artist, but her business is her livelihood, and that is focused on building relationships with her clients. Johnson calls soon-to-be-married couples her “cake babies,” because that’s usually where her business begins when serving a new client. “The brides and grooms, they come to me for their wedding cake, and we call them Johnson’s cake babies,” she explained. “Often, the bride and groom come back for their bridal shower, and then we get to do their baby showers and their christenings and their baby’s first birthdays.” When a couple visits Johnson for her cake artistry, she stresses the need to book her services with ample time before the wedding date. “It’s really beneficial to book your wedding cake at least three to six months in advance,” Johnson said. “Some of the brides are coming in two weeks or one week before their wedding, and unfortunately, sometimes we cannot do it because we are a custom shop, so quality comes before quantity.” An important part of the process is identifying the spirit of the wedding for each client.

Jennifer Johnson of Johnson’s Custom Cakes creates unique wedding cake designs. INSET PHOTO BY JEFF KOLODNY CAKE PHOTO BY POIRIER WEDDING PHOTOGRAPHY

wellington the magazine | october 2017

85


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.