THE BRAND
YNOT LIVE LIFE OVER THE EDGE, TOMORROW MAY NEVER COME WHEN LIFE COMES KNOCKING, CODY’S AMAZING STORY, AMERICA’S HOT APPAREL
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NOT Lifestyle Brand’s purpose is to inspire people to overcome life’s obstacles. Life isn’t always beautiful—we all face challenges, defeat, pain, and suffering. Don’t use those things as excuses to not live your life to the fullest. Get back up, brush off your shoulder and try again. On November 9, 2011, Cody Moran and Shane Luster were in a devastating automobile accident when a car pulled out in front of their vehicle, causing their truck to flip end over end multiple times. The accident left Cody paralyzed and in a wheelchair at the age of 18. He spent many months in trauma centers throughout the Southeast, yet through intensive therapy, Cody learned to use his upper body again and is now able to drive himself and live a nearly normal lifestyle in a wheelchair. Then, two years after the accident,
Cody was diagnosed with leukemia. He spent six months confined to a cancer treatment center. Through prayer and faith, Cody battled leukemia and is now in remission and cancer-free. Instead of letting these traumatic experiences bring him down, Cody smiles at life and takes every opportunity to overcome any challenges that come his way. His determination has captured the admiration of friends, family and those around Florida whose daily lives are inspired and enhanced by his story. Realizing the inspiration potential of their story, Cody, brothers Zebb and Shane Luster and friend EJ Smith were motivated to create a company that shares this powerful message of living life over the edge of the world. So, merely 18 months ago, YNOT Lifestyle Brand, LLC was born in the livingroom of Cody’s apartment.
YNOT Lifestyle Brand was created to share a powerful message by EJ Smith (left), Shane Luster, Cody Moran and Zebb Luster.
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