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LUO LAN 2010


Web Address Phone E-mail Nationality Date of Birth

www.floraluo.cn Via Mario del Monaco 4, A804 +393280940156 luolan.flora@Gmail.com Chinese 19/01/1982

2000-2004

BA in Industrial Design XiHua University Art and Design College

2004-2008

Industrial Designer BenQ (I.T.) LTD. BenQ Lifestyle Design Centre

2008-2010

MA in Product Service System Desgin Politecnico Di Milano


P R O D U C T

SERVICE

SPACE


TRAINING 07/2007 - 09/2007 Internal training

BenQ Lifestyle Design Centre Headquarter, Design Process and Design management

06/2005 - 07/2005 MODELING

PTC Pro-e wildfire 2 surface modelling Engineering Certificated by PTC

EDUCATION 2000 -2004 Bachelor degree

Xihua University, China, Industrial Design Industrial design basic skills, tools and materials, development of cultural and qualitative abilities

2008 - 2010 Master degree

Politecnico di Milano, Product Service System Design design solutions and forms of innovation guided by constantly renewed design through the creative coordination of product, communication, points of visibility, and services.

RELATIONAL SKILLS Optimistic and Honest, Business oriented responsibility. Interest: music, reading, painting, photograph.cooking,baking,

DIGITAL AND TECHNICAL COMPETENCES Pro-e, Cinema 4D, Rhinoceros, Adobe Cs 3 Good abilities of sketch with different artistic techniques both improved to the technical institute.


WORK EXPERIENCE 2004 - 2008 Industrial Designer in BenQ Lifestyle Design Centre Main Activities // Product design base on global design philosophy also meet on local requirements. // Launched Product: Mobile Phone A53, C32, Joybee 320, U-disk BU221 // Mobile phone Retail shop design guideline 2006 in China Region Market. // Manage Product Design Exhibition in China. // Assist new product launch conference and company exhibitions

02/2004 - 05/2004 Industrial designer internship in BenQ China Main activities

// Participate in product design process, assistant senior design work, culture research, sketch and mock up. BenQ Corporate, Taipei, Taiwan; Suzhou Shanghai. Networked digital lifestyle devices, regional operations in Europe, American, Asia. www.benq.com

07/2003-10/2003 Industrial designer internship Main activities

// Research on interior design, culture in China and emit into home switches design.

P R O D U C T

TCL international Electronics Chinese electronics manufacturer, corporation products include mobile phones, PC, electric lighting, digital media, sold in domestic and overseas market. www.tcl.com SERVICE

SPACE


- COLOR PLAN

- CINEMA 4D

- CMF

- 3D PRINT

- PRO-E - FOAMING MOLD

- RHINO


SPACE PRODUCT

Fashion Furniture

SERVICE

Industrial product


_Black pattern inspired from the window structure in the old traditional city.

BenQ A53 Lifestyle Desgin Centre 2007.01 Launch in China, Taiwan.


JIANG NAN

P R O D U C T

SERVICE

SPACE


JIANGNAN

is a clamshell phone serie designed for China market. Graphics are inspired by flower, lakes and windows from the city in the south of China,like Suzhou. The mirro like LCD display is designed to allow female consumers to groom at anytime, anywhere.

_White vision: pattern inspiration from the falling peach flower,

Pattern : In-Mold Foil, transparent and clear.

Keypad: TPU+PC, thin pad with matt finishing.


BenQ C28 Lifestyle Desgin Centre 2007.05 Launch in China, Taiwan,Russia,Vietam


MATTISSE


MATTISSE is a bar phone designed

for youths, in this age, people are seeking for fashion adornments, this design expects to reflect and think about connotations. The origin of inspiration is the natural elementwater. To bring this element into technical products exalt more culture emotions. Meanwhile, to integrate “ all types of water� into the design.

Meeting the opposite


keypad, camera design associated to the water flow.


The design comes with a back clip to be used as an accessory, which can be changed according to situational needs.

BenQ Joybbe ET50 Lifestyle Desgin Centre 2006.05 Launch in China


JOYBEE ET50


ET50 is a MP3 player that features Bluetooth

functionality. This is designed to complement Bluetooth 3G phones for making and answering phone calls. The accompanying ET50 dongle connects the device to many other music facilities. This device provides for opportunities for ergonomic development according to its situational uses. This is to be worn on the user’s top, away from places that are prone to shakes from the body’s movement and communicate wirelessly with the main device. It creates unprecedented level of comfort, seamless integration even when used in motion.

The rounded corners design together with soft concaves creates the impression of being extra slim. Its petit size adds to its convenience on garments as well as ease of use.


Petit and contoured, exuding sophistication and maturity, very much favored by the business executives. The answer key uses chromate technology, when phone calls come in the screen will light up to serve as a notification to the user, adding to its mystic.


BenQ Lifestyle Desgin Centre 2007.08


ZEN TECH


Easy to hold and operate: the design concept surrounds the importance of the ease

of grip. The metal ring on the side of the product distinctively stands out from the black body of the tv, the extension of ring in the back bacome a stand, easy to fold and use. To express the professiona visual effect. Then antique sense of the leathery texture matches seamlessly with the modern and technological sense of beauty.


Inspired by the mens suit, a bright color spot as the power button is a visual focus.At the same time, the navigating key integrated all important quick accesses of frequuently used function. The stainless key distinctively stands out from the black metallic material of the product to express the professional visual effect.


PC NASA BenQ Lifestyle Desgin Centre 2006.08


NASA PC


The clean, purified, and seamless case offers a great canvas to express the beauty of stainless steel. The value of metal is further brought up by showing detail texture. This helps to shape a valuable yet very elegant image for its owner. Upper space design is especially for the usb ultities.


The texture of stainless and leather touch surface is a balance combination both by sight and feel. The many distinct layer and an asymmetric design create a strong contrast.The large-area simulated leather plate places emphasis on the elegance and professionalism.


Politecnico PSSD - Concept Design 2009.06


OBIVIA


OBIVIA

is inspired by Japanese obi, brings a light travel (viaggio) experience. It is simple, safe and secret to put and use the passport, boarding pass, money and cell phone, credit card etc. on the moving way. It helps to keep important things underthe nose, on the waist, in a stylish looking. Produced in 5 color, with Japanese doll package, obivia is welcomed in campus and youngpeople who love travelling and appritiva without carrying a hand bag.

Lanched 5 pattern, choose oriental patter with modern color plans. Packaging are like Japanese doll, hand painting on wood which add the value to the product, obivia are popular in compus.


8

8

Lecong Furniture Design Compitition 2004.06


JIANG NAN This is a clamshell phone designed for China market wth interchangeable covers that allow consumers to bask in limelight with theire very own unique phone. It can be interchanged with numerous covers to match the wardrobe and mood. The mirror-like LCD display is designed to allow female consumers to groom at anytime, anywhere. Jiangnan is a special edition, graphic are inspired by flower, lakes and window from the city in the south of China,like Suzhou. BenQ A53 - BenQ Lifestyle Desgin Centre 2007.01

The “8� Chair


User can put in different direction and the fun never end.


THE “8�

is a fun chair inspiration from the Mobius strip. Mobius is a surface with only one side and only one boundary component. The MĂśbius strip has the mathematical property of being non-orientable. It can be realized as a ruled surface. There is no front nor back side, no beginning nor end,


- HUMAN FACTORS

- Earth element

- Structure

- Experience - layout

- Material

- Lighting


SERVICE SPACE

Retail

Interior

Architecture

PRODUCT

Exhibition


BenQ Design Exhibition and Seminar 24.12.2006 BeiJing


BenQ DESGIN EXHITION


Display area with a clean

white but vivid background to show the quality of the screen.

Projector area needs to avoid some light visitors can sit down and enjoy the movie. Consumer products vivid

and various, interact with visitors.

Peripheral product area visitors here can take a close look and try product.

Laptops area with

to be

designed with leisure.

Phone area presents assorted phones, visitors can stay to play with.

Design exhibition requested to exhibit

BenQ all product line include monitor, laptop, mobile phone, projector etc. First to define the spots for different product according to their distinctive attribution, the design ideas, and the roots for visitors can not miss each spot. Meanwhile the design should fit the company and product style: genuine, vivid and original.With light decoration, the exhitbion is more like a party.


BenQ Mobile Retail Guideline 2006 Suzhou


BenQ Mobile Retail Guideline China


Brand elements

Furniture items


Module design can be

manufactured in few factories, then delivered to each branch. The price may cost down, and easy control for the unified brand image .Modules are easy to assembly for different space fit for the rule in the chain store in China. Project is carried out in mobile retail shop all over China. Research on: - China mobile retail market situation - Sales request from the shop - Each action in a sell out process - Image of competitor Discuss problem solutions and design: - Identify the retail - Retail shop function define - module design for manufacture - Unified brand image


STATION

membership sharing knowledge

Office setting system control

OFFICE CONFIGURATOR

CISCO NETWORKING

membership warehouse energe supply

working record

PIXEL WALL

USER

TWITTER company involved in exchanging network

work/meeting

data storage

Station

Solidity

sharing office

Fluidity

info sharing

Politecnico PSSD - TECNO WORKSHOP 2008.12


OFFICE ON-THE-GO A C O M PA N Y T H AT WA N T T O P R O V I D E A L I N K E D P L AT E F O R M BETWEEN REAL AND VIRTUAL LIFE


SPACE ON-THE-GO Create space base on needs. The module of the wall can create the furniture.


Office on-the-go supplies a

car carage with office essentials. Convient service for saving time on the way, and easy apply for different companies and users. Commonframe office can create furnitures easily fit for different users base on common structure, link the usage not only in the office, but also provide an extending to outside enviroment.

EXTEND TO ENVIROMENT Transfor interior to exterior, extend the interior for socialising or connect with outside.


- CUSTOME JOURNEY

- SWOT

- EXPERIENCE

- SERVICE SYSTEM - BRAND

- COMMUNICATION

- STORY


PRODUCT SERVICE space experience

SPACE

product


New student

Enrolment

get the bottle and accessories

Politecnico

get it refilled

bring the bottle and the accessories alway with you

Polishop staff student professors

the water spot

guerrilla

reuse bottle

communication

Politecnico PSSD - CONTINUE WORKSHOP 2009.12


TAPPED.


spray

straw

hanger

Accessaries are designed to increase the experience of the tap water make you reuse any kind of bottle.

DIY

2nd cup


Tapped

is a service designed for student and staff in bovisa campus. Through water fill spot and communications, the service educate student that tap water is drinkable and healthier than bottled water, and to be proud of drink tap water. Through this servcie, plastic waste and recyle expense are dicreased everyday in school. Users are more responsible of consumption in the same time saved money. Through personal branded bottle, highlight your creative personality in design campus.

5

PP 22 x 8 cm personalisable big enough washable closable


WHY Share.it WILL BE SUCCESS AT THE HEART //

Immediacy ease access, cloesd neighborhood

Individual Impact personal profit/ direct relvance

Integration intersection with living needs,habit, interest,life

Politecnico PSSD - CONTINUE WORKSHOP 2009.10


SHARE.IT


SHARE.IT

focus on Politecnico and Bovisa area, create a new community base on trust for sharing object, service,infos,knowledge...stop wasting money instead of sharing, to encourage people consume less. The activity leads user to a sense of being part of something, will increase the perception about the enviroment.


Politecnico PSSD - CONTINUE WORKSHOP 2009.10


ID+ FOREIGN BEYOND US


Journey Map

JOURNEY MAP//

Presentation Guide

BOOKSHOP

USER

Receive Info Sit subscription Activate card

BUYING TIME

Dispenser | Packaging Plus value

Knowledge

Spread messages Create new paths

WEBSITE Instruction

Exchange knowledge Guerrilla action Share life Gift experience

Be active in society Possibility to change Send messages

JOURNEY URNEY EXPERIENCE Know people Improve knowledge Swap info

JOURNEY EXPERIENCE

Comment&picture Spread messages Create new life

PROMOCARD

WEBSITE Check path Spread info Chatting

Function | Action Service development

Watch journey development Create new path Build milan scenario

Guerrilla message | Life story

Info Marks experience Interaction

LEAVE PRINT

Leave sign Register path


ID+ a scenario building around a

new Milan which will host the global evolution during the Expo 2015, People in Milan, with their lives and stories, will help to create a new way of expression and relationship. It’s the right occasion to promote the multicultural face in our society, developing a product service which can provide new tools for socializing and learn who we are and what is around us. It’ll offer an informative net collecting all the ethnic realities in the Milanese context, designing several paths about food, relations, bureaucracy, traditions and history of different countries. These paths will cross and connect generating “new cultures and ideas”, which can be shared and used to increase our need of socializing.


HT T P:/ /www. floraluo. c n

luolan_portfolio  

portfolio 2010, updating

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