AFFINITY OFFERS
Why Privilege scheme is attracting increased interest from drivers As more and more take cash option FCA Group’s Privilege scheme is gaining in popularity
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CA Group has seen a big increase in popularity for its established Privilege scheme as more company car drivers consider their mobility options. Companies that partner with FCA Group can access exclusive benefits and savings through Privilege across the Fiat, Alfa Romeo, Jeep, Abarth and Fiat Professional brands. Tim Hawkeswood, FCA group sales manager, says Privilege has seen a boost in sales and is focused on continuing to playing a vital role in supporting the corporate sales team’s offering. He says: “The affinity market has changed significantly over the past seven or eight years. The appetite for affinity schemes has grown massively as more fleet drivers review their options with taking cash. The taxation changes influenced by switching to the WLTP testing system has seen a lot of people looking at alternatives to the traditional company car. “Companies are also much more focused on offering benefits through privilege schemes as another way to increase staff retention. The primary elements to a great affinity scheme are genuine savings, an excellent choice of vehicles and simple processes for employees and companies.” Privilege savings build on FCA Group’s retail offers and tailors
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“The key elements to a great affinity scheme are genuine savings, an excellent choice of vehicles and simple processes for employees and companies; FCA offers all of that and more.” unique deals specifically for privilege customers. Our customers have access to exceptional deals by being part of the scheme and it opens up the potential to consider, for example, higher trim levels for the majority of customers due to the savings on offer. Once Privilege customers enrol for the scheme online they can configure their new vehicle and select their local or preferred retailer for vehicle handover.
