Safari Ltf 23 by Mary Salter

Table of Contents

About Safari Ltd® Brand.............................................. 1 About Safari Ltd® Toys................................................ 2 Bernie! Mascot Extraordinaire .................................... 3 Competitor Analysis ................................................... 5 Product Overview........................................................ 8 Dino Dana Dinosaurs ................................................ 14 Fixtures and Branding .............................................. 16 Sell sheets................................................................. 19 MAP Policy................................................................ 23 USA Terms of Sale..................................................... 27 Return Policy............................................................. 28 Credit Application..................................................... 29

STRICTLY CONFIDENTIAL! This manual contains information that is not publicly known, and that is not intended for the public. The printing, sharing and distribution of this manual is prohibited. In the event of infringement, Safari Ltd® reserves our right to initiate measures under criminal and/or civil law.

About

Safari Ltd Brand

Safari Ltd® is an American owned and family operated manufacturer and worldwide distributor of Toys that Teach®. These authentic, hand-painted figurines have been inspiring children around the globe for three generations.

Notes:

Our mission is to teach children the importance of nature and its conservation through the joy of play. And we’ve been doing a solid job so far…

Education is key As educators, we take our mission seriously. The importance of creating Toys that Teach® is at the core of who we are. Safari Ltd® provides educational information online in 5 different languages. Our team of Safarians is always researching the latest wildlife news, paleontology discoveries and conservation efforts in the name of sharing and educating. Our latest online tool, SafariPedia®, is a nifty apparatus we created in order to document wildlife spanning back to the prehistoric era and make this information accessible to children, teachers and animal enthusiasts. SafariPedia® is constantly updated, so we’ve got the latest and greatest critters showcased in this digital hub.

So is imagination As an imaginative bunch, we believe in the art of play. Creativity is a fundamental element in the learning process and so is daydreaming, by the way. Our collections include more than 1,000 products, spanning from the mystical to the historical. Dinosaurs, wildlife, dragons and fairies, horses and farm life, reptiles and sea life... it’s all in a day’s work for a Safarian.

Did we mention we’re huge fans of the planet? Safari Ltd® is passionate about conserving the world’s environment so families can learn and enjoy it for decades to come. In addition to making people aware of our animal friends through our figurines and educational platform, we also offer support in other ways. Sponsoring elephants, donating Safari Ltd® toys to underserved communities and contributing to various environmental preservation efforts are part of our contribution to making this world a happy and healthy place.

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

About Notes:

Safari Ltd Toys ®

Our Toys that Teach® are inspired by nature and powered by imagination. That means we’ve got authentic and artful figurines that kids and adults can enjoy for a lifetime…

The Artistic Process Safari Ltd® figurines are made with the utmost artistic and precise integrity. Our group of sculptors meticulously research and study every animal’s anatomy prior to creating a lifelike model. Each product is then manufactured in that model’s likeness and hand painted with delicacy, making no two Safari Ltd® figurines exactly alike. This added layer of uniqueness is another reason kids, adults and collectors love our figurines!

Museum Quality At Safari Ltd®, we carefully craft our product for the most perceptive eyes of all – those of a child. Our Monterey Bay Aquarium® Sea Life collection is developed with one more step in the process… science. Created and produced with the same unique, accurate practice above, this special collection is our passion collaboration. Each accurate-to-scale product is updated with the respected, up-to-date scientific research from our planet-loving friends at the Monterey Bay Aquarium®. As science is updated, so are Safari Ltd® figurines.

Rolls Royce of Dinosaurs Our Safari Ltd® Dinosaur collections have been heralded by many established professionals and educators in the paleontology field. Teachers have used our dinosaurs as supplements in the classroom citing their remarkable accuracy and detail to the magnificent creatures that once ruled earth. Additionally, prehistoric era buffs compliment our work as the most stunningly authentic figurines in the market. Safari Ltd® Dinosaurs were also featured in Jurassic Park, so there’s that.

Tried and True Safari Ltd® has fans spanning from our inception in the 1980’s, many of which have kept their childhood figurines and enjoy them today. We’ve got the fan posts to prove it! Our toys are specialty lifetime treasures that don’t have to stay on the collection shelf.

Bernie!

Mascot Extraordinaire

Safari Ltd® is the only toy brand with a mascot. Bernie the alligator was a personality created in an effort to give Safari Ltd® a face that fans could recognize. The alligator has been a part of the logo for many years, but it was only recently that we gave him a name and began a campaign to re-introduce Bernie to the world.

Notes:

Every Toy Guru should know the Bernie story which very closely parallels the story of how Safari Ltd® began… The story begins on October 13, 1921 in Elberfeld, Germany, as Bernie becomes a new member of the animal kingdom family. Most animals born into the animal kingdom aren’t allowed to choose their destiny, but the chordate phylum master sensed that Bernie was destined for greatness and allowed Bernie the ability to choose who he wanted to be. Knowing that his father loved the great tennis player nicknamed “the crocodile”, Bernie was immediately drawn to the reptile’s class. The Alligatoridae family welcomed Bernie with open arms. Being the revolutionary figure he turned out to be, he knew he would end up in America and chose his genus name to be alligator. Shortly thereafter, Bernie made his debut in America by landing in New York City. The fashionable, armored, young alligator learned a lot of his stealthy moves while navigating the big city, but he knew he wanted to build his home in the swamplands. The freezing winters of New York City caused Bernie to hibernate in his gator hole, which made him miss his Alligatoridae family. In the 1930’s, Bernie heard of a place called South Florida, the sunshine state “home of the alligator”, and decided this would be a great place to make his home. Bernie’s friends, the American alligators, taught him about life as an alligator and what it means to be a loyal friend. His new friends told him stories about how their population started to disappear, but nice people established

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Notes:

laws to protect them and got their population back up. Bernie took these stories to heart, so being the great thinker that he was, he headed to Germany in the 1940’s to defend his friends and unexpectedly found the love of his life, Rosemarie. Bernie wanted to show off Rosemarie to all his friends, so they traveled for the next few years digging hollows in whatever mud they could find. Bernie kept thinking about the friends he met in South Florida and how he grew to like the home of the alligator. Therefore, in the 1960’s he and Rosemarie returned to Miami, Florida. Bernie and Rosemarie raised their little alligators in the lovely, muddy burrows and taught them about continuing this great genus. Bernie’s youngsters grew up fast and started taking their own places within the animal kingdom, so he and Rosemarie began traveling again.

They both decided to return to Germany and rediscover the place where their hearts met. They started to hear about these places called zoos that were helping some of their friends stay alive when they couldn’t find a safe home. Bernie and Rosemarie decided to head to the Munich Zoo to see some of their German friends and learn about how the zoo was lending a helping hand. This trip was where Bernie’s true destiny was discovered. He and Rosmarie found an awesome card game that sparked their next great idea. Safari Ltd® was born in 1982 creating Toys That Teach® all about nature and its conservation through the joy of play. Bernie and Rosemarie did everything they could throughout their lives to educate people about the beautiful animal kingdom and how to protect it. Today, Bernie’s spirit is ever so alive as he continues to spread the word on the importance of conservation, by creating Toys That Teach® to pass on from generation to generation.

Competitor Analysis Although we have some items that are exclusive to Safari Ltd®, there are products in our catalog that other manufacturers make similar versions of. Our main competitors are Schleich and Papo. We are the market leader in the USA, but that’s not necessarily the case across the globe...not yet anyway.

Competitor Analysis NAME

SAFARI LTD®

SCHLEICH

COLLECTA

PAPO

WEBSITES/ CATALOGS

www.safariltd.com ; https://safariltd.com/flipBooks/ SAFARI_LTD_2015_CATALOG/

http://www.schleich-s.com/ en/US/

http://www.collecta.biz/en/ ; http://www.collecta.biz/en/ecatalogue

http://www.papo-france.com/en/

COMPETES WITH US ON:

N/A

Individual animal figures

Individual Animal Figures and TOOBS®

Individual Animal Figures, TOOBS® and Fantasy Figures

DATE FOUNDED

1982

1935

1993

1994

CORPORATE LOCATION

USA

Germany

China & United Kingdom

France

USA HEADQUARTERS

YES

Hotaling, Inc.

DIRECT/ DISTRIBUTOR

Direct

N/A

Distributor: IQON IQON has no real office or warehouse. They use fulfillment center/warehouses

TOTAL # OF SKUS

900+/-

700+/-

450+/-

600+/-

CONS

No customer visits; Products in Michael’s, A.C. Moore & Jo-Ann Fabrics; No e-tailers allowed to sell on Amazon

Sells to Mass Market; Expensive; Bad customer service

Stock Problems; Bad quality and design

Stock problems; Sells to mass market; High price point

PROS

Low Minimum order with Free freight, Low minimum quantities, Loyal to specialty market, one-stop-shop, shopatron; Good quality and design; Collection for 18 months +; YOU!

Very well known brand; Have licensed figures; Low minimum order with Free freight; Dinos with moveable jaws; Box/Play sets; Good quality and design; Great farm and horse collections; must buy animal collections to get licensed

Has the largest variety of Dinos; Dinos with moveable jaw

Good Fantasy line and knights & horses; Licensed figures; Detailed paint

Competitor Analysis NAME

WILD REPUBLIC

BULLYLAND

MOJO

BREYER

PNSO

WEBSITES/ CATALOGS

https://www.wildrepublic.com/en/

http://www.bullyland.de/ index.php?id=3&L=1; http://www.bullyland. de/fileadmin/Produkte/ FlippingBook-Link/englisch/Catalog- FlippingPages_EN.html

http://www.mojofun.eu/ ; http://www.mojofun.eu/ about-us/latest-catalogue/

https://www.breyerhorses.com/

http://www.pnso.cn/en/; Amazon shop - https:// www.amazon.com/ stores/page/0ED77D4FB4F7-41F7-B6AE-116CBF8E43E0/

COMPETES WITH US ON:

TOOBS® and Snappers

Individual Animal Figures

Individual Animal Figures; Bulk Bag Pieces

Horses

Dinosaurs

DATE FOUNDED

1979

1973

2009

2010

CORPORATE LOCATION

USA

Germany

Hong Kong

USA

China

Yes

No (products on Amazon)

DIRECT/ DISTRIBUTOR

Wild Republic is a division K&M International

Distributor: Universal Trends. Universal Trends bought out Bullyland

Distributor

Direct: Breyer

Direct (sell direct to consumers through AliExpress/Amazon)

TOTAL # OF SKUS

600+/-

500+/-

250+/-

550+/-

100+/-

CONS

Multiple price changes throughout the year (2-3 times); Small variety of Toobs; Lower quality and design; Less attractive packaging

Latex product; Very expensive; Very limited range of animals

Limited range; Will sell to anyone; low quality and design

Limited to only Horses; High retail; Some low quality plush & PVC

High retail price on some items, High shipping costs

Also offer plush

Some licensed collections; A lot of people figures; Box/Play sets

Animal Planet brand; Box sets

Very detailed; Great variety of breeds; Well known in the industry; Collectible figures

Competitive pricing on some items, good detail, high quality packaging

USA HEADQUARTERS

PROS

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Product Overview TOOBS® and Bulk Bags

Exclusive to Safari Ltd®

Fantasy

Classic Collections

Safariology®, Outdoor Play and Posters

Product Overview CLASSIC COLLECTIONS Wild Safari® Prehistoric World

Wild Safari® Wildlife

Wild Safari® North American Wildlife

Wings of the World

Wholesale Price

Varies depending on detail & size

MSRP

Varies depending on detail & size

Minimum Quantity

Average number of pieces per package

Packaging

Individual perforated poly bag, but sold as loose item

Age Range

Themes

Dinosaurs

Wild animals outside of North America

Wild animals native to North America

Birds

Selling Tips

1. Hand-painted

2. Realistic detail

3. Adults and young available

4. Name of item imprinted on bottom of figure

5. Low minimum quantities

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Product Overview CLASSIC COLLECTIONS Winner’s Circle

Safari Farm

Best In Show

Wild Safari® Sea Life

Wholesale Price

Varies depending on detail & size

MSRP

Varies depending on detail & size

Minimum Quantity

Average number of pieces per package

Packaging

Individual perforated poly bag, but sold as loose item

Age Range

Themes

Horses

Farm Animals

Dogs & Cats

Marine Animals

Selling Tips

1. Hand-painted

2. Realistic detail

3. Adults and young available

4. Name of item imprinted on bottom of figure

5. Low minimum quantities

FANTASY

Product Overview

Dragons

Mythical Realms®

Wholesale Price

Varies depending on detail & size

MSRP

Varies depending on detail & size

Minimum Quantity from USA

Average number of pieces per package

Packaging

Individual perforated poly bag

Age Range

Themes

Dragons

Greek Mythology

Selling Tips

1. Hand-painted

1. Largest collection in the industry 2. Hand-painted 3. Name of item imprinted on bottom of figure 4. Low minimum quantities

2. Name of item imprinted on bottom of figure 3. Low minimum quantities

TOOBS®, DESIGNER TOOBS®, SUPER TOOBS® & BULK BAGS TOOBS®

Designer TOOBS®

Super TOOBS®

Bulk Bags

Wholesale Price in USA

$7.00

$7.50

$11.00

$19.00

MSRP in USA

$13.99

$14.99

$21.99

See Sell Program

Minimum Quantity from USA

Average number of pieces per package

Packaging

Square, clear case with an easy open and closed lid

Cylindrical, clear carrying case, no lid

Same as TOOBS® but a little bigger

Poly bag

Age Range

Themes

60 different themes

Fantasy, Historical Figures & People

5 different themes

39 different themes

1. Same detail as Designer TOOBS® 2. Has more pieces than Designer TOOBS® 3. Hand-painted

1. Much lower retail price when sold individually 2. Part of a Fill-A-TOOB® program, which is fun for kids 3. Hand-painted

Selling Tips

1. Fun fact on label in 3 languages 2. Great travel toy; gift item 3. Very educational 4. Easy to clean up and put away 5. Multiple toys instead of 1 6. Hand-painted

1. More detail than regular TOOB® figures 2. Uses metallic paint 3. Hand-painted 4. Name of item imprinted on bottom of figure

4. Name of item imprinted on bottom of figure

7. Name of item imprinted on bottom of figure

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Product Overview EXCLUSIVE TO SAFARI LTD® Good Luck Minis®

Good Luck Minis® Fun Packs

Incredible Creatures®

Great Dinos

Wild Wildlife™

Monterey Bay Aquarium®

Wholesale Price in USA

$65.00

$3.50

Varies depending on detail & size

$5.25

Varies depending on detail & size

MSRP in USA

See Sell Program

$6.99

Varies depending on detail & size

$11.49

Varies depending on detail & size

Minimum Quantity from USA

Average number of pieces per package

192

Packaging

Poly bag, but sold individually

Small pack that can hang on pegs

Individual poly bag, but sold as loose item

Age Range

18M+ or 3+

Themes

Over 100 Different Styles

13 Different Themes

Variety of Different Themes

Dinosaurs

Wildlife

Sea Life

1. Jumbo size

1. Size of a Nickel

Selling Tips

2. Includes 30 small paper envelopes

1. Size of a Nickel

3. Choke-resistant

3. Good gift item

4. Great impulse

4. Hand-painted

item 5. Hand-painted 6. Highest profit margin per square foot

2. Choke-resistant

5. Easily to merchandise

figures 2. Vibrant colors 3. One-of-a-kind in the industry 4. Hand-painted 5. Name of item imprinted on bottom 6. Posable (some)

1. Licensed 1. Jumbo size figures 2. Hollow figures 3. Low price point 4. Perfect for younger kids 5. Hand-painted 6. Name of item imprinted on bottom

1. Jumbo size figures 2. Hollow figures 3. High price point 4. Great for zoos 5. Hand-painted 6. Name of item imprinted on bottom

collection 2. Manufactured to scale 3. Not scaled to each other 4. Anatomically correct 5. High price point 5. Hand-painted 6. Name of item imprinted on bottom

SAFARIOLOGY®, OUTDOOR PLAY & POSTERS Life Cycles

Optics

Snappers

Panoramic Posters

Wholesale Price

Varies depending on detail & size

MSRP

Varies depending on detail & size

Minimum Quantity from USA

Average number of pieces per package

Packaging

Blister Pack

Varies

Individual poly bag

Wrapped in transparent plastic

Age Range

N/A

Themes

Various

Exploration

Various

Dinosaur & Jungle

1. Very sturdy 2. Only snappers have tongues

1. Exclusively designed for Safari Ltd®

Selling Tips

1. Most educational item we offer 2. Detailed process on back of packaging in 4 languages

1. Some are available in POP Displays

3. Name of item imprinted on bottom of figure

POPULAR DISCONTINUED COLLECTIONS Carnegie

Days of Old®

Fairy Fantasies®

Pirates

Vanishing Wild

Wholesale Price

Varies depending on detail & size

MSRP

Varies depending on detail & size

Minimum Quantity from USA

Average # pieces per package

Packaging

N/A

Individual perforated poly bag

Box

N/A

Age Range

Themes

Dinosaurs

Royalty

Fairies

Pirates

Jungle

1. Attractive packaging 2. Popular with pirate movies at the time 3. Known classic pirate characters 4. Hand-painted 5. Authentically detailed

1. Good quality, solid items 2. Endangered wildlife 3. Manufactured to scale 4. Hand-painted 5. Educational hang tags

Pirates TOOB®

Wild Wildlife™

Selling Tips

Current Equivalent

1. Licensed with the Carnegie Museum 2. Manufactured to scale 3. Accurate and up-to-date 4. Larger size figures 5. High-price point 6. Hand-painted 7. Name of item imprinted on bottom of figure Wild Safari® Prehistoric World

1. Hand-painted 2. Name of item imprinted on bottom of figure 3. Low minimum quantities

Mythical Realms®, Days of Old TOOB®

partners.safariltd.com

1. Great for fairy gardens 2. Hand-painted 3. Name of item imprinted on bottom of figure 4. Low minimum quantities Mythical Realms®, TOOBS®/Super TOOBS®

8010 Westside Industrial Drive

Jacksonville, FL 32219

Dinosaur Toys Shop this collection of Dinosaur Toys based on the prehistoric creatures from “Dino Dana The Movie”. Each Dino has been hand-painted to ensure the most screen accurate depiction. All figures also come with a 3-D Augmented Reality Experience, giving your kids a new interactive way to play on a phone or tablet.

Museum Quality Toy Sets Explore the paleo world with Dr. Stefano Piccini, world-renowned paleontologist. With excavation kits, replica skeletons, and real fossil and mineral sets, and more!

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

3D Puzzles A spoon full of cuteness” crafted for our planet. Made of 100% recyclable materials, these 3D puzzles are made of eco-friendly ink with biodegradable, sturdy cardboard construction. Each kit takes about 10-20 minutes to build and includes non-toxic glue. Their ultra-adorable designs make a great arts and craft activity for any budding builder!

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Fixtures & Branding • Steel fixture • Front LED lighting on each shelf • Fully adjustable shelves and dividers

THE SHOWCASE No. 103146 SUPER TOY TOWER No. 100374 • 20 Bins • Locking wheels • 24”W x 61”H x 24”D (61 x 155 x 61 cm) • Beige Color • Box Qty: 2 • $1,500 Off-Set Cost

• 7 Shelves • 24 Hooks • Holds 96 TOOBS® • With TOOBS®: 50”W x 67”H x 18”D (127 x 170 x 46 cm) • Without TOOBS®: 33”W x 67”H x 18”D (84 x 170 x 46 cm) • Box Qty: 2 • $3,000 Off-Set Cost

Fixtures & Branding

PRICE TICKETS • Refer to order form for the item numbers by collection

TOOB® POP DISPLAY BOX No. 100370 • Holds 20 TOOBS® • Size: 9.5” W x 13” H x 8” D (24.13 x 33.02 x 20.32 cm) • Toobs® Sold Separately • Box Qty: 1 • 20 TOOBS®

GOOD LUCK MINIS®/ BULK BAGS MEGA COUNTER SPINNER No. 100398 GOOD LUCK MINIS®/ BULK BAGS ACRYLIC FLOOR SPINNER No. 104646

• 24 Pockets • 15.5"W x 16.5"H x 9"D (39 x 42 x 23 cm) • Box Qty: 1 • 24 Bags of GLM or 24 Bulk Bags

SAFARI LTD® GOOD LUCK MINIS® BAGS No. 471034

• 48 Pockets • Locking wheels • 13”W x 48”H x 13”D (33 x 122 x 33 cm) • Beige Color • Box Qty: 2 • 48 Bags of GLM or 48 Bulk Bags

• 100% Recycled Paper • 3.5" W x 4.5" H (9 x 11.5 cm) • Set of 30

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Fixtures & Branding

FIGURE POP DISPLAY BOX No. 100345 • Holds figures from almost every collection in the Safari line • Size: 20.5” W x 5” H x 11.5” D (52 x 12.7 x 29.21 cm) • Perfect for display on counter or on shelf • Figures sold separately • Box Qty: 1 • $100 Off-Set Cost

3 Hooks

TOOB® (UNFILLED) No. 696904 • Min. Order: 4

Transparent acrylic fronts for enhanced product viewing

FILL-A-TOOB® FLOOR FIXTURE No. 100381 • 4 Bins & 24 Hooks • Holds 96 TOOBS® • Locking wheels • 18” W x 64” H x 18” D (47 x 163 x 47 cm) • Box Qty: 2 • 48 Bulk Bags & 240 Unfilled TOOBS®

TOOB® TOWER FLOOR FIXTURE No. 100384 • 48 Hooks • Hold 192 TOOBS® • Locking wheels • 18”W x 63”H x 18”D (47 x 160 x 47 cm) • Box Qty: 2 • 192 TOOBS®

Fill-A-TOOB Tower ®

Create an attraction in your Store & let your customer create their very own TOOB

Compe titive over E- Advantage t a i le r s

Notes:

$0.396 Per Piece $1.00 Per Empty Toob Customer fills each Toob with 10 pieces. $0.396 x 10 = $3.96 + $1.00 = $4.96

Your overall cost per Toob $4.96

MSRP $14.99 Size ranges from 1.5” to 3” (4 to 7.5 cm)

FILL-A-TOOB® TOWER

Transparent acrylic fronts for enhanced product viewing

No. 100381

• Fixture holds 96 unfilled TOOBS® & up to 48 bulk bags. (Sold separately) • Fixture Size: 18.5” W x 64” H x 18.5” D • Constructed from durable PVC board • Fixture FREE with Purchase of 48 Bulk Bags and 240 unfilled TOOBS®

Heavy-duty locking wheels

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

TOOB® Displays Our Best Selling Collection with free easy-to-build displays! • Over 100 different styles to offer your customers! • Displays are FREE with your order! • TOOBS® can be easily reordered by style with a small minimum order of 1 pc!

TOOB® Tower • Holds 48 different styles (192 TOOBS®) • Size: 18”W x 63”H x 18”D (46 x 160 x 46 cm)

$1,344 or 192 TOOBS® Offset cost per display

$7.00 per TOOB® $13.99 MSRP per TOOB® Total Retail Value: $2,686.08

Figure Displays Offer amazing hand-painted toys to your customers with these free easy-to-build displays! • Display great toys from 15 different collections including Dinosaurs, Farm and Horses, Wildlife, Sea Life, Dragons and Fantasy Creatures!! • Offer a wide price range to your customers ranging from under $5 to over $20 retail!

Showcase • Includes 7 shelves to display figurines of all sizes • Includes 24 hooks that can hold a total of 96 TOOBS® • Size: 50”W x 67”H x 18”D (127 x 170 x 46 cm)

$3,000.00 off-set cost

in figures to fill the display

Total Retail Value: $6,000 - $8,000

Super Toy Tower • Includes 20 total bins to dispay figures of all sizes • Size: 24”W x 61”H x 24”D (61 x 155 x 61 cm)

$1,500.00 off-set cost in figures to fill the display Total Retail Value: $3,000 - $5,000

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

il Value a t e R t Highes uare Foot! Per Sq

Good Luck Minis Tower & Counter Display

A Large Amount of Fun in a very Small Package Almost 100 varieties of pieces

Your cost is 34¢ per piece GOOD LUCK MINIS®/ BULK BAGS ACRYLIC FLOOR SPINNER No. 104646 • 48 Pockets • Locking wheels • 13”W x 48”H x 13”D (33 x 122 x 33 cm) • Beige Color • Box Qty: 2 • Fixture FREE with Purchase of 48 Bags of Good Luck Minis or 48 Bulk Bags

MSRP $1.00/PC

Bulk Sale! with FREE envelope 6 pieces for $5.00 or 12 pieces for $10.00

Price ticket holder on each shelf

Size ranges from 0.75” to 1” (2 to 2.5 cm)

GOOD LUCK MINIS®/ BULK BAGS MEGA COUNTER SPINNER No. 100398 • 24 Pockets • 15.5"W x 16.5"H x 9"D (39 x 42 x 23 cm) • Box Qty: 1 • Fixture FREE with Purchase of 24 Bags of Good Luck Minis or 24 Bulk Bags

MAP Policy Our MAP (Minimum Advertised Price) policy was designed to protect our retailers from a volatile market and eliminate the act of competing solely based on price. It is meant to create a minimum advertised price so our online retailers do not sell to endconsumers below this specific price. There are other sections of the MAP policy that prohibit any retailers to sell on Walmart.com & Amazon.com. We also limit our US customers from purchasing our products and selling them in other countries. More details are found on the MAP policy itself.

Notes:

Pros: - Allows us to gain control, to a certain extent, over the prices our items are being sold for, which allows us to maintain their true value. - It is a way to stabilize the market so that brick and mortar retailers don’t struggle to compete with online retailers. - We are able to stop working with partners who are not interested in a healthy business relationship that promotes mutual growth. Cons: - Creates work for several departments with respect to investigating which customers are violating our policies. - Initially, it was not well accepted by some retailers, which created animosity towards our brand. - It is illegal is most countries outside of the USA, which makes it difficult to control the value of our brand elsewhere. We want to eliminate the possibility of working with a retailer who may violate our MAP policy. This is why it is important to profile new customers thoroughly. If you still feel somewhat suspicious that this potential customer may sell on Amazon, sell below our minimum price, etc., speak with your supervisor and get approval to limit their first 3 orders. 1st order – Limit to $500 – Prepaid terms only 2nd order – Limit to $500 – Net 30 terms 3rd order – Limit to $1,000 – Net 30 terms If they have not violated our MAP policy, you can now speak with your supervisor and discuss the client’s future terms. The MAP policy must be signed by each retailer prior to shipping out any merchandise.

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Notes:

Introduction: Minimum Advertised Price Policy Safari Ltd® is proud to offer some of the most intricate and eye-catching figurines in the marketplace. Our hand- painted, professionally sculpted products are perfect for inspiring imagination or adding to an impressive collection. Safari Ltd® has been creating quality, value-priced figurines for three generations. Safari Ltd® is the exclusive USA distributor of GeoWorld & Eugy toys. We recognize that our quality partners invest time and resources to deliver an extraordinary customer experience through knowledgeable staff and compelling vendor presentation. To protect the investment of our quality partners and the Safari Ltd® brand reputation, we have unilaterally adopted a MINIMUM ADVERTISED PRICE POLICY (“MAP policy”), effective July 1, 2015. This MAP policy prohibits resellers from advertising any products sold by Safari Ltd® (including but not limited to Safari Ltd., Geoworld & Eugy products) a specific price designated by Safari Ltd®. Promoting based on low-price, instead of service and value, can be detrimental to Safari Ltd’s competitive position and resellers’ service and support efforts. Safari Ltd® believes that these advertising and sales practices are unfair, and discourages such efforts. Safari Ltd®, in its unilateral discretion, will not do business with any reseller, as to the products covered by this MAP policy, if that reseller intention ally advertises any MAP product below its designated MAP price. Safari Ltd® is confident that this program will strengthen the Safari, Geoworld & Eugy brands and benefit all of its resellers.

Official Policy and Guidelines 1. The MAP policy will be enforced by Safari Ltd® in its sole discretion. Product advertised on the internet more than 5% below the MSRP (manufacturer’s suggested retail price) will be a violation of this MAP policy. 2. Safari Ltd® reserves the right, in its unilateral discretion, to take other action with respect to any reseller that violates this MAP policy. 3. Safari Ltd® recognizes that any authorized Safari Ltd® account can make its own decisions to advertise and sell any products sold by Safari Ltd® at any price it chooses without consulting or advising Safari Ltd®. Safari Ltd® similarly has the right to make its own independent decision at any time regarding product allocations and reseller participation as a member of the Safari Ltd® Authorized Reseller Program. 4. Internet auctions may not display or have reserved bid or other acceptable prices more than 5% below the MAP. 5. Safari Ltd® will maintain an updated “MAP Products Master List” of those products that will fall under this MAP policy. Safari Ltd® reserves the right to update or modify this list at any time. (http://www.safariltd.com/pages/map_policy)

6. It shall not be a violation of this MAP policy to advertise in general that the reseller has “the lowest prices” or will match or beat its competitors’ prices, or to use similar phrases; so long as the reseller does not include any advertised price below MAP and otherwise complies with this MAP policy.

Notes:

7. All products listed will have a MAP retail price. Listing a price other than the MAP retail price next to the featured MAP product in any advertising will be viewed as a violation of this MAP policy. This MAP policy applies to all advertisement of MAP products in any and all media, including, and without limitation to, flyers, posters, coupons, mailers, inserts, newspapers, magazines, catalogs, mail order catalogs, internet or similar electronic media including websites, forums, email newsletters, email solicitations, television, radio, and public signage. Such website features as “Click for Price,” automated “bounce - back” pricing emails, pre-formatted email responses, forms, automatic price display for any items prior to being placed in a customer’s shopping cart, and other similar features are considered to be communications initiated by the reseller (rather than by the customer) and this constitutes “advertising” under this MAP policy. This MAP policy also applies to any activity which Safari Ltd® determines, in its sole discretion, is designed or intended to circumvent the intent of this MAP policy, such as solicitations for ‘group purchases.’ 8. From time to time, Safari Ltd® may permit resellers to advertise MAP products at prices lower than the MAP retail price. In such events, Safari Ltd® reserves the right to modify or suspend the MAP retail price with respect to the affected products for a specified period of time by providing advance notice to all resellers of such changes. 9. Where Safari Ltd® products are bundled with or sold as part of a package that includes other products (whether or not manufactured by Safari Ltd®), it shall be a violation of this MAP policy to sell or advertise the bundle (or package) at a price that: (a) is lower than the total Minimum Advertised Price of the Safari Ltd® product or (b) violates the letter or spirit of the MAP policy. It shall be a violation of this MAP policy if products are bundled with or sold as part of a package that includes products not pre-approved by Safari Ltd®. 10. It shall be a violation of this MAP policy to include in any advertising for products sold by Safari Ltd® any additional discount, coupon, gift card, or incentive (whether in the form of a special event, promotion, term of doing business or otherwise) that translates into an immediate price reduction, where the cumulative effect would be to reduce the advertised price of any MAP product. Advertising that includes an additional discount, coupon, gift card, points, or any other incentive for future purchases (regardless of whether the future purchases are of a Safari Ltd® product) shall be evaluated under the same guidelines as described in Section 9 regarding product bundling. For example, a gift card redeemable on a future purchase would be considered an “other product” under Section 9.

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Notes:

11. Although resellers remain free to establish their own resale prices, Safari Ltd® reserves the right to cancel all orders and indefinitely refuse to accept any new orders from any reseller whose net retail sales price is less than the current MAP retail price established by Safari Ltd®. 12. Safari Ltd’s sales representatives are NOT permitted to discuss this policy, or any other agreements with respect to Safari Ltd’s policy regarding reseller advertising or pricing. This also includes any consumer program or promotion that affects MAP products. 13. Safari Ltd® has an exclusive Amazon fulfiller agreement with Avalanche Brands. This agreement strictly prohibits the sale of our merchandise on Amazon.com by anyone other than Avalanche Brands, Safari Ltd® or Amazon.com. 14. Safari Ltd® has an exclusive agreement with Avalanche Brands. This agreement strictly prohibits the sale of our merchandise on Walmart.com, Target.com, Jet.com or any big box store website, without written approval from Safari Ltd® 15. Safari Ltd® recognizes that many Internet sites ship internationally, however Safari Ltd® reserves the right to prohibit retailers from shipping our products outside the USA. If a retailer ships Safari Ltd® , Geoworld Or Eugy products outside the USA, they will be in direct violation of this MAP policy. 16. Any violation of this agreement results in suspension of payment terms, discounts, and all special programs until further notice. 17. Failure to comply with this policy will result in all outstanding payment invoices to become due immediately.

Signature:

Name:

Company:

Date:

Account No. (Internal Use):

USA Terms of Sale This document informs our retailers of our policies regarding initial orders, payments, freight, backorders, claims and returns, and our MAP policy. It is meant to help retailers understand what you explain to them, as well as, give them a place to reference the information in the future. This document must be signed and returned by every retailer before we ship any merchandise. • The minimum order amount is $250.

Backorders

• Only Visa, MasterCard & Discover, Certified Check, Cashier’s Check and/or Money Order will be accepted..

• Safari Ltd.® does not accept back orders. We offer a low minimum order amount of $250 which includes Free Freight to mainland USA..

• Credit terms are subject to approval.

• Sign up for in stock notifications on our Partners website for any out of stock items and receive an email when the item is back in stock.

• Any customers outside mainland USA must be approved for credit terms, regardless of program offered..

New Accounts

Claims and Returns • It is required to request return authorization for incorrect or damaged merchandise.

• Opening orders must be at least $250. • Signed copies of our Terms & Conditions, MAP policy and Credit Application must all be received prior to shipment of your order. • Processing of credit application may take up to 3 weeks. • Credit References should be available upon request.. • To inquire about the status of your application, please contact our Finance Department at creditinquiries@safariltd.com

Freight & FFA • Mainland USA orders over $250 receive free freight. • All orders ship Ex-Works Jacksonville, FL, USA. • All orders are shipped via Best Way unless otherwise specified by customer. • Special shipping instructions and/or routing guides should be included with yourinitial order.. • Fixtures may ship separately from merchandise.. • Special handling charges and/or delivery/freight requests will be the responsibility of the customer.

Signature

• Any order discrepancies must be reported within 10 business days from receipt of order or goods. • All Hot Deal items are final sale and not eligible for return. • Credit will not be given for ticketed merchandise. • Safari Ltd. will not accept claims for damages to product packaging. • Final resolution of claims and returns are subject to review and additional restocking fees may apply. • Please be advised that Safari Ltd.® will not accept claims that total less than $5.00..

Map Policy • By signing these terms and conditions, you hereby acknowledge understanding of our MAP policy and promise to abide by said policy. • For more information on our MAP policy, please contact your designated Toy Guru or email sales@safariltd.com

Date

Printed Name Account No. (internal use only)

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219

Return Policy Notes:

Need to return some or all of your order? No worries! Here’s what you’ll need to know: •

Safari Ltd will not accept claims under $5.00 USD.

•

Claim must be filed within 10 days of receiving your items from Safari Ltd®. If Safari is not notified until after 10 business days have passed, we cannot guarantee that a refund, replacement or exchange can be issued.

•

Photos will be required of damaged or defective items in order to properly process a refund claim.

•

All sales of Hot Deals/Sale items are final and are not eligible for refunds or credits.

•

Please allow up to 2-4 weeks for Safari Ltd® to process your claim or issue an RMA. Once returned items are received by Safari Ltd, please allow 14 business days to process your refund.

•

You are responsible for return shipping costs if the item(s) are returned for any reason other than a defective or incorrectly shipped products. Restocking fees (up to 20%) may apply.

•

Returns MUST include a valid RMA number issued by Safari Ltd®. Returns without an RMA may be subjected to addition processing time, and a potential delay in crediting your refund to your account. A refund cannot be assured without a valid RMA number.

•

Please inspect all items before opening to ensure they are not damaged or defective. Refunds are issued for returned items still in original, unopened packaging (poly bag or blister pack). Undamaged items removed from original packaging will be issued store credit.

International Partners outside of the United States - please contact your Toy Guru at +1-305-621-1000 or INTL@safariltd.com to start your claim process.

Credit Application

ar@safariltd.com Toll Free: 800.554.5414 credit application allows us to confirm the business information of our partners. This includes details like Tax ID, DBA name, Accounts Fax:Our 800.419.5685 Payable contact, billing address, ship-to address etc. It states that credit references are not required, but can be requested for credit approval. In case of payment disputes, this application is used to reach the correct contact and resolve matters more efficiently. This document must be signed by our partners before any merchandise is shipped to them.

CREDIT REFERENCES Federal Tax ID No.

Resale Tax ID No.

Year Opened:

Company Name: DBA/ Website:

TRADE REFERENCES

COMPANY INFORMATION Company Name:

Billing Address:

Account Number: City:

State:

Address:

Zip Code:

Accounts Payable Contact: Phone:

City: Fax:

State

Zip Code:

State

Zip Code:

State

Zip Code:

Phone Number:

Email:

Fax Number:

Business Address:

Contact: E-mail:

City:

State:

Phone:

Fax:

Zip Code:

Company Name: Account Number:

Owner's Name: Phone:

Address: Fax:

City:

E-mail:

Phone Number: Fax Number:

BANK INFORMATION

Contact:

Bank Name:

E-mail:

Address:

Company Name: Account Number:

City:

State:

Phone:

Fax:

Zip Code:

Address: City: Phone Number:

COMPANY TYPE

Fax Number:

Proprietorship

Corporation

Contact:

Partnership

Franchise

E-mail:

Other

Phone Number:

AGREEMENT We herein make application to SAFARI LTD. for credit and/or to update and reconfirm our existing accounts and balances with SAFARI LTD. If credit is granted, we promise to pay all bills under terms agreed upon: In the event payment is not made and an account has to be referred for collection, we agree to pay all costs of collections, including reasonable attorney’s fees. We certify that the above statements are true and correct. We authorize SAFARI LTD. to make whatever inquiries it considers necessary for the purpose of evaluating this application. Further, we authorize any party to release such information as may be requested.

Signature:

Date:

Name (Please Print):

Title:

partners.safariltd.com

8010 Westside Industrial Drive

Jacksonville, FL 32219