The Salty Truth

If you’re drinking plain water all day but still feeling flat, foggy or crampy - you might be diluting your electrolyte levels. What started as a personal pursuit for better health has now grown into the phenomenal hydration brand Sodii. We caught up with co-founders Jason & Cale to find out why hydration is a fundamental pillar of wellness.

How did Sodii come to fruition?

Jason & I had been experimenting with adding salt, potassium & magnesium to our water & noticed a huge difference in our energy, focus, & recovery. But the taste was awful & there wasn’t a product on the market in Australia that delivered the high sodium levels we were after, without sugar or filler ingredients. We launched Sodii in 2021, building a product that flipped the electrolyte category on its head. What began as a passion project quickly grew into Australia’s highest rated & most reviewed electrolyte product.

We stand for education, transparency & quality. To challenge outdated beliefs about salt & hydration & help people thrive with smarter electrolyte use. That means sourcing the purest ingredients, like our salt from Lake Deborah in Western Australia which is one of the cleanest & highest quality salt sources in the world. It’s rich in naturally occurring trace minerals, free from pollution & synthetic processing. We make sure we do everything with intention & purpose.

So ... what exactly is Sodii & how can it add enormous benefit to our daily lives?

Sodii is a high sodium, zero-added suagr electrolyte supplement designed to support daily hydration, energy & performance.

Each serve contains 1000mg of sodium, 210mg of potassium, & 70mg of magnesium.

These three essential electrolytes help regulate fluid balance, support nerve function, muscle function & improve recovery. Our formula is designed to be felt, without the sugar or artificial ingredients found in typical hydration drinks.

Anyone who sweats, trains, drinks coffee or alcohol, has a high sodium need, or struggles with energy dips or hydration can benefit from Sodii. It has become a go-to first thing in the morning, as a coffee alternative in the afternoon, before or after workouts, before bed & for people navigating low blood pressure, fatigue, or poor sleep due to dehydration.

Those with Type 2 Diabetes tend to lose more fluid, with high blood sugars pulling water out of the body (osmotic diuresis). When your electrolytes are out of whack, your energy, mood, blood pressure & even your blood sugar control can take a hit.

Fatigue is often the first sign of dehydration. When you're not drinking enough water, your heart must work harder to pump oxygen-rich blood through your body, leading to feelings of tiredness & sluggishness. This can affect everything from digestion, hormone imbalances & poor skin health to brain function - making it harder to stay focused, energised & productive throughout the day.

We recommend one sachet in 400-600ml of water, but it can be more concentrated or more diluted depending on your needs. Whether you sip it across the day or take a full sachet before a workout, consistency is key. If you are sweating heavily, under the weather, or managing conditions like POTS, a stronger dose might be ideal.

Are there any science-based facts you would like to bring awareness to?

Yes. Salt is not the enemy. Sodium is essential for proper hydration & cellular function. Yet most hydration products skimp on it or demonise it. We want to reframe sodium as a vital nutrient, especially when paired with potassium & magnesium. Whole body hydration starts at the cellular level & it does not happen with plain water alone.

We are proud of creating a product that genuinely helps people feel better every day. From professional athletes & members of the Australian Olympic Team, through to everyday people using Sodii to manage daily issues like headaches, night cramps & restless legs. Seeing our message & mission resonate with such a wide & diverse group of people is incredibly rewarding.

What does the future look like for Sodii?

We have only just begun. Our vision is to become Australia's go to hydration brand & continue expanding internationally. We are working on new formulations, growing our education efforts with health practitioners & looking to build a more hydrated, high performing world, one salty sachet at a time.