Brand Guidebook
Background
"mm" emphasizes in health and wellness, innovative of a traditional bar. The brand provides not only different country of rice wines but also mixer and cocktails with other drink in middle price, in order to promote the health of rice wine and attract more different age of customers.
毫 米
毫 米
35mm
Primary Signature
Without brandline
Make up of " 毫 " and " 米 " words. Show up a shape of rice. They are set in fixed format and cannot be altered.
35mm
毫米 measure your health
With brandline
35mm 毫米 measure your health
Secondary Signature
Show up a shape of wine bottle They can not be used independently, must be used together as a pair.
Minimum Clear Space
That should be keep a minimum clear space around the signature, so as to keep clear legibility. The minimum clear space is defined as the part of the logo which should be keep proportional to the logo.
毫 米
毫米 measure your health
Yuanti SC
毫米
Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥ £@®©TMæ§#ø¢ % ̊& ∞ !;:~–"/()[]<>+-÷=
Yuanti SC
毫米
Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $¥ £@®©TMæ§#ø¢ % ̊& ∞ !;:~–"/()[]<>+-÷=
Typeface
C:29 M:51 Y:71 K:0
Colour Guide Full Colour Versions
C:13 M:16 Y:23 K:0
C:51 M:90 Y:99 K:28
Colour Guide Single Colour Versions
Black Color (C:0 M:0 Y:0 K:100)
C:13 M:16 Y:23 K:0
C:29 M:51 Y:71 K:0
C:51 M:90 Y:99 K:28
Must use black and white and those three color only which is in the full color version.
Background Color Preferred Colours
Full-Colour Version on Preferred Background Colour (white)
The preferred background colours of the brand are white and black.
Full-Colour Version on Preferred Background Colour (black)
Background Color Signature Colours The single-colour signature,(C:13 M:16 Y:23 K:0),(C:29 M:51 Y:71 K:0),(C:51 M:90 Y:99 K:28), may be used to a signature background colours.
Background Color Full Colour Signature Recommend to use the full-colour signature as possible. Do not use the full-colour signature when the background colour can not offer sufficient contrast to show the entire singnature clearly.
Background Color Single Colour Signature (C:13 M:16 Y:23 K:0) If it is necessary to use the single-colour signature, the singture in (C:13 M:16 Y:23 K:0), should be supply on dark background colours.
Background Color Single Colour Signature (C:51 M:90 Y:99 K:28) If it is necessary to use the single colour signature, the singture in (C:51 M:90 Y:99 K:28) color, should be supply on pale background colours.
Background Color Single Colour Signature (C:29 M:51 Y:71 K:0) The singnature in (C:29 M:51 Y:71 K:0) color can be used also, if the background can give a clear shapness.
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Uncceptable Usage In order to maintaining the integrity of the brand, here is few examples of the rule that NEVER consider to supply on the singnature.
1. Never change the color matching. 2. Never not contain the signsture in a box. 3. Never create an outline around the signature. 4. Never squash or stretch. 5. Never flip the signature. 6. Never roate.
Graphic Elements The illustrations can used in the application, (like menu, websites, sticker, etc) In order to maintain brand conformity, those graphic can not be a part of the signature.
Material Mockups