F.I.T. Money Magazine, September 2009

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Get over yourself pg 16

Facebook friend save

From idea to reality: We speak

How to stop blocking your

my business pg 14

with Leroy Lee Gittens on what it

success from you

What social media is to you

takes to achieve success.

A Brand Introduction pg13

S.O.S. pg 18

Marketing Brand You pg 6

What branding is not is the best

Doors open but no customers?

Rochelle Hill explains how we

way to tell you what branding is.

Do they know your there?

Rise of Nostic Global

pg 10

need to make our selves the first person thought of regardless of

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where you are now

Great rates to F.I.T. any budget!

Dress for Success: 12 pc Essentials pg 9

Email us: advertise@fitmoneymag.com

Fatima Tan ’ ia Tells us how to

Call us: ( 212 ) 662662-1288

look magazine fresh for the

www.fitmoneymag.com

work place. 2009 September 3


www.webstarts.com/Perception-And-Co


Welcome to the most exciting time in your life: the beginning. At the start of anything new- a relationship, a business venture, a long awaited vacation, a move to a new city- there is always the same feeling; ANTICIPATION; the long awaited desire to see the outcome of our journey. When we set out on our journey, we usually have no clue about what the trip will look like. We only think of the destination. We never factor in the many postholes in the road or the detours we must face to get to our destination. We are filled with hope, excitement and passion from the time we say “ g o ” . And for most people, there is no turning back. We are taking that same journey here at F.I.T. Money. We were spun out of an idea to educate the urban community on the benefits of financial literacy and self empowerment through entrepreneurship. With the state of today ’ s economy, it seems we are right on time. But we have grown to be more than just a magazine, we are a phenomenon! We look forward to sharing the experiences of all of our entrepreneurs in the making and mini-moguls out there. We hope you become inspired by their struggles while learning how to tackle your own. Our goal is to be your online resource for business information. Is there something you would like to see, let me know here : editor@fitmoneymag.com.

We believe in you and your dreams and we ’ re here to show you the way… Until next time…stay F.I.T.!

2009 September 5


Mike Street is a social media expert based in New

of Precision plus communi-

York City. He has headed various social media project for various Fortune 500 media companies

Rochelle Hill is president

cations based in New York City. She is also co-chair of Harlem Cares Mentoring Movement.

Fatima Tan ’ ia is the founder of Perception & Co an image consulting and personals styling company based in New York. Information on workshops coming soon.

Join our team! Interns and salespersons needed Email us: info@fitmoneymag.com Call us: ( 2 12 ) 662662-1288 www.fitmoneymag.com 6 September 2009

F.I.T. Money Magazine


How others view you is important to your business. Take these steps.

By Rochelle Hill

At the end of the day, whether you are an entrepreneur or climbing the corporate ladder, decision makers, co-workers, clients, and colleagues are making deals with you, not your product or idea and not your company. How you market yourself can sometimes be more important than the actual product, idea or concept you are trying to sell or obtain support. But marketing brand you is not as complicated as you may think. At every touch point of interaction with an individual, you are being summed up. Are you using the business acumen of your industry? Is your wardrobe appropriate for your workplace? Are you well versed in a particular area that interests your boss or client? When you walk into a meeting, where do you sit? Are you one who networks with a plan? Or do you attend the networking event to get a free cocktail and hang out at the bar? Believe it or not, the answers to these questions factor into the image that brand YOU is projecting. If you are getting resistance from your clients, boss, colleagues or co-workers to your ideas or recommendations, perhaps you should take a look at how you are marketing yourself with the hopes of turning things in your favor.

Have you ever been in a meeting and made a suggestion that people either ignored or received much resistance on only to have someone else suggest the exact same thing and receive praise and support? It is not what you said that received the rejection or resistance; it was brand YOU that received the resistance. Brand YOU can turn things around by marketing yourself in an effective way. Here are a few ways to project the brand image that gets the attention you deserve. 1. Listen more: If you are often the one with ideas and suggestions at team meetings, save them for another moment. Oftentimes, if your idea is great this week it will be great next week. Just listen and let others go through and exhaust all options in the meeting. Then, a couple of days later, send a short note to the key decision makers with your well thought out idea addressing all of the issues in need of a resolution for your client, department or company. You will be seen as a result-oriented and solution focused individual. Brand YOU will have a point of differentiation, breaking through the clutter ( all the ideas being tossed around ) and at the next meeting you might even be asked for your opinion.

2009 September 7


2.R Read more: “ R eading is fundamental, ” is actually not just a moniker that should be used to convince adults to help children to read, it is a rule which should be followed by any employee or entrepreneur. What is the news for your industry? What is the latest technological advancement in your field? Being aware of current events in general, demonstrates you have a global view, but being well read in events that affect your business, your clients’ business or company’s industry will make you savvier in your business dealings and may move your leadership points up a notch or two. Doing daily Google searches on your industry interests cuts down on purchasing various periodicals. A trip to your local business library is also a great place to find industry news, trends and competitive information. You will be perceived as a forward thinking individual and a critical thinker with a thorough knowledge of the industry language/business acumen. Brand YOU will be considered the trustworthy source. 3. Prepare more: more When going to office socials or networking events, prepare for the engagements with a plan. Will it be a lunch or an after 5 affair? Is it a sit down or a mix and mingle? Dressing appropriately for either is important as you do not want to offend the host but you want to make sure you are comfortable. You probably do not want to wear new shoes if you will be standing for most of the time and will need to work the room. You may want to visit the venue before hand. How is it situated? Is there one entrance? Picking a central location to stand will allow for you to meet as many people as possible. A couple of days before determine the two or three new people that you will meet. Someone in another department who is advancing quickly within your company, a keynote speaker, or the potential client you have been dying to meet. Do research on these folks. Find out what they are responsible for within their jobs, what city they originate from, their biggest coup and what college they attended, for instance. Brand YOU will garner key positioning to strike up a conversation by 8 September 2009

Advertise with us! Great rates to F.I.T. any budget! Email us: advertise@fitmoneymag.com Call us: ( 212 ) 662662-1288 Www.fitmoneymag.com being in the right place in the room having information to hit on personal cues with those you aspire to meet. Clients, co-workers, colleagues must buy-in to what YOU represent before feeling comfortable with buying in to what you are selling. Is brand YOU the go-to person when one is looking for information? Are you unique in your approach? Are you reliable, trustworthy and well versed? If you answered no to any of these questions, your brand YOU marketing plan can use some revisions. By beginning with these simple steps, you are on the road to implementing a brand YOU marketing plan you can have confidence in.

“your brand YOU marketing .

plan can use some revisions” F.I.T. Money Magazine


What do I wear to work? This is a question that every professional has asked themselves. Business dress codes are a never-ending battle in the workforce. Whether you're young in age, wise in years, entry-level or corporate bound we all riddle ourselves with this. How do you express your creativity while also remaining professional? Getting dressed for work does not necessarily mean leaving your unique style at home. Mixing your personal pizzazz is essential, however you must remain work--attire must professional. With the “ 12 essential work haves ” you will be prepared to take your office by storm. Before we can get into what to wear we first need to address the guidelines concerning what is acceptable for the office. In today's business world what is considered proper business attire varies. There are two major contributing factors that define what proper work apparel is. How does business casual differ from business formal? Business casual allows employees to work comfortably while maintaining a professional business-like image. The rule of thumb is as follows: dance club, sportswear and beach attire are huge work No No's and are highly inappropriate. Business formal is a dress code meant for a much more professional environment. ( Tip: Good quality suits will last a lifetime; refer to expected pay ) . There are alternative garment choices that you can wear without breaking your employer's guidelines. Instead of wearing a shirt with spaghetti straps opt for a sleeveless top. You may not be able to wear shorts to work but you can spruce up your outfit with a pair of cropped pants. Miniskirts are never acceptable in the work place but you can choose to wear a skirt that is slightly above your knee ( but it must be a formal fabric like linen, wool, cotton or a blended synthetic ) . It is not improper to wear a shirt with pictures but be aware it may offend someone in your work place. So, choose to wear a shirt with the company logo.

Some employer's may acknowledge a dress down day allowing its employees to wear jeans or other casual attire. Remember to dress in clothing that is not disrespectful or too revealing. It's imperative that you find the perfect balance when choosing what to wear. No matter the dress code your attire should always be neat, tailored, ironed and clean! The ultimate goal is to look professional no matter what the dress code. To assure you are always dressed accordingly use the “ 12 must--haves ” check list. We have essential work attire must referenced the expected price points for a quality item that will stand the test of time. For the ladies, these are a can ’ t miss: Little black dress ( LBD ) , $79.99; Class white boyfriend shirt, $49.99; Trench coat, $99.99; Cardigan, $39.99; Ballet flats, $49.99; High heel shoes ( black ) , $79.99; Hobo bag, $129.99; Pearls, Starting at $79 for freshwater strand; Classic men's watch, $89.99; Denim Jeans ( no holes or fray ) , $49.99; Dress pants, $49.99; and a Blazer, $69.99. Guys, we haven ’ t left you out. Here ’ s your “ honey do ” list: Suit ( navy, gray, deconstructed ) , $129.99; Classic white shirt, $79.99; Shoes ( black ) , $109.99; Blazer ( n avy ) , $89.99; Sport coat, $109.99; Belt, black; $39.99; Overcoat/topcoat, 3/4 length - $169.99; Dress pants, $64.99; Neckties, $39.99; Classic watch, $129.99; Briefcase, $89.99 and Jeans, 49.99. If you are ever uncertain on what to wear to work ask for a dress code guideline from your Human Resources Department. Familiarize yourself with the dress code policy to ensure you are always dressing accordingly. When you awake in the morning, while preparing for your work day, if you second guess what you are wearing than it is probably not the right choice for the office. It is always better to dress more conservative than to assume a garment is appropriate. How you dress plays an important role in how others may perceive you at the office. Perception is everything, making your first impression a lasting impression. Success in the 21st Century is largely based on your image so be sure to choose the right one. 2009 September 9


On a warm summer evening, I had a wonderful oppor- FIT: FIT Let ’ s begin. Mr. Gittens, how would you like me tunity to sit with a rising entrepreneur that has his

to address you?

pulse on the urban wear industry. With successful

LEE: LEE Well all my friends call me Lee. Anything else

experience as a restaurateur, real estate investor and makes me sound too old ( laughs ) various other projects, Leroy Lee Gittens is the ren-

FIT: FIT Ok Lee, we won ’ t talk about your age. What kind

aissance entrepreneur. Just listening to Leroy, also

of business are you in and how long have you been in

known as Lee, as he delves into his entrepreneurial

it?

roots showcasing how the business ownership and

LEE: LEE My business started officially in 2003 as a small

investing spark was turned into a flame makes you

investment company. We invest in new products, other

feel inspired and thrilled. Lee was willing to give us his business ventures, real estate and the like. inside tips on what he did to get to his level of suc-

FIT: FIT So would you call yourself a venture capitalist?

cess. I must stress, the strategies being reported on

LEE: LEE Yes, but on a moderate scale. We know our limits

here are for informational purposes only; use at your

FIT: FIT On a moderate scale, ok, we get it, but how did

discretion.

you decide that being a venture capitalist is what you

We met Lee at his home in Harlem, New York; the

wanted to do?

Mount Morris Park Historic District. The area is

LEE: LEE Well it was kind of simple. I, myself, don ’ t have

known for a host of exclusive brownstones represent- the time to give 100% to every business or business ing the architecture of the early 1900 ’ s and Lee is in idea I ’ m involved with and I would rather have a partthe thick of things. I enter his home, location to one of ner; or partners; that can give the business the time. his offices as well, and am immediately struck by the

This way I get a small percentage of many businesses

lovely esthetic appeal. Humidor on the fireplace man- rather than a lot of one or two. At the end of the day it tle, Bamboo flooring, granite counter tops, recessed

all adds up. I ’ m always on the lookout for something

lighting; are a few of the comforts that Lee has to

new to move on to.

make sure his home is comfortable. We reach his

FIT: FIT That ’ s great. I like that thinking. So what are you

office and let ’ s just say Lee is laid back as well as

focusing on now? Any new projects on the horizon?

knowledgeable.

LEE: LEE Right now, I ’ m working on an urban clothing line Nostic Global clothing. This was started back in 2007

10 September 2009

F.I.T. Money Magazine


and things have been great. We began with men’ s

FIT: FIT It sounds great. So let me ask you this do you see

apparel and sometime in 2010 we will introduce some yourself as an entrepreneur or a small business owner? female pieces. We just inked a deal with Dillard ’ s

And could you tell me the difference between the two?

department store. We think it ’ s great considering

LEE: LEE I think a small business owner focuses on that

the times were in. We are just making it grow and

particular business. I see a small business owner work-

really getting it off the ground. Our men ’ s collection

ing 14-16 hour days on that one business. Whereas I

right now includes t-shirts, jeans, hoodies; you know

and my partners we invest in small businesses to help

the things guys like. We are really focusing on getting them grow. As they grow I grow. the brand out to the public from east to west coast.

FIT: FIT What would you say to the person who knows they

FIT: FIT Wow! It sounds like you ’ ve been busy.

don ’ t want to be stuck in their 9-5 job and they are

LEE: LEE Just a little. ( smile) We are also projecting

desperately seeking something else to do? What ad-

implementing men ’ s and women ’ s accessories

vice would you give that person?

such as hats, eyewear, belts, etc.; to the line in the

LEE: LEE ok first, not to kill anybody ’ s dream but every-

future. Right now we are just getting the brand out

body can ’ t be an entrepreneur and some people are

there. With urban wear, you focus on getting the

meant to work for others. Saying that you have to sit

men ’ s line out. That ’ s where the market and the

back and think of something you would like to do, cre-

larger profit margin is so that ’ s where we go. The

ate or invest your time in. You may have the idea, a

others follow if you have a strong following.

friend, spouse, or even your child and you may want to

FIT: FIT Do you have a strong following?

invest your time into what they ’ re doing. Remember

LEE: LEE I feel we do because our numbers are strong.

everything is timing. If you need funding, you can get it

Any business that can post the smallest of profits in a but what are you willing to do to get it. What can you recession is doing great.

offer in exchange?

What every man wants: Two t-shirts from the Nostic Global line due out this fall. Just in time for back to school and the holidays. For store locations go to www.NotsicGlobal.com to find a location near you.

2009 September 11


Working in harmony Mark Lavalle(r.), Vice President of Sales join Leroy Lee Gittens(l.), Marketing Director, and myself on the office tour at the Nostic Global headquarters in NYC. These guys enjoy what they do! FIT: FIT Let ’ s switch gears up a bit. Tell us what your

work is done and I need to spend time with family

typical day is like.

and friends. You will burn yourself out and then

LEE: LEE My day, well I get up early and exercise for an

what? Everything suffers. You have to remember to

hour. Then I check my email before I leave for the

give your loved ones, including you, some time.

office where I usually meet with buyers. I spend

Take a day off, enjoy it doing something fun and

about 5-6 hours there then I ’ m off to various meet- come up for air. Learn to relax and don ’ t let the ing to get the brand established it various locations.

stress of the business wear you out. If you believe in

Some last well into the evening and I may not return what you ’ re doing, the success will come. Just home until 10-11p. That’ s after waking up around

take everything in stride.

7am. FIT: FIT That ’ s a pretty long day? Are you sure you’ re not the small business? LEE: LEE ( Laugh ) That ’ s a good one. I guess I am a type “ A ” personality. I want to see it through to the end. FIT: FIT With such a hectic schedule how do you make time for your social life? I mean I know business can sometimes lead to social and then there is the personal component. How do you balance all of it? LEE: LEE I ‘ ve learned to just do it. At one time it was just work, work, work. I didn ’ t pursue an active so-

Advertise with us! Great rates to F.I.T. any budget! Email us: advertise@fitmoneymag.com Call us: ( 212 ) 662662-1288 www.fitmoneymag.com

cial life. I realized that I have to put work away when

12 September 2009

F.I.T. Money Magazine


By Kim N. Carswell

All

too often, branding terms are tossed around in today’s vernacular.” What is it?” “What does it do?” “Should it be attributed to people or products?” Marty Neimeur author of Bridging the Brand Gap says “A brand is a person’s gut feeling about a product service or organization. It’s not what you think it is, it’s what They Say it is.” Hence, branding is an emotional connection. To get a clearer picture, let’s introduce branding by what it is not. Branding is not a logo, elevator pitch, tagline, color scheme or website. More is involved in developing a brand; one has to take into consideration their competition, their customer demographics and what can be offered that competitors cannot. Branding is a totality of visual identity, operations and social interactions. It is the essence of combining business and emotional characteristics to relay a core concept or message. Therefore when branding your business, consider the experience you want customers to walk away with. That’s your brand promise. Branding is not “Smoke and Mirrors.” It is more substantive. There is a saying” Are you my brother’s keeper? Well in the branding world “Are you your customer’s keeper?” How do you maintain clients by your service promise?

Don’t break it! And by chance you do, fix and fix it quick. Everything is viral and once the wrong message is out there, it’s time to start damage control. A Japanese system called Kaizen is used by many companies to preserve their brand promise and effective levels of customer satisfaction from all echelon within a business. That’s your brand engagement. Consequently, branding is more than a product. If we look at Coca Cola’s brand (see above) we can see that it is worth $120 million dollars. If we shut down Coca Cola’s global production plants today and layoff all of its employees, the company will still be worth $70 million dollars. That’s brand value. Branding is an experience; an “Out –ofBody” experience. In the business world, people are captivated with ideal truths that we care about what people think. This is why brand strategist and marketing departments are feverously crafting ways to gain our attention. They’re hired to interpret and predict what sells. However, branding is the reverse notion, its primal focus is what we are, how can we prove it and lastly how can people (potential clients) share in the valued experience? When building a brand the end must justify the means. 2009 September 13


Many people are confused, baffled, and overwhelmed by social media. They want to know what is it and how is can work for them. What many people miss out on is the fact that social networking is relationship. You have to work at it, feed it, nurture it, and if you can do it will you will find out that social media has become your best friend. So what is social media? Well the term “social media” is an umbrella term that defines various online activities centered on the sharing of content. All of these activities integrate technology and social interactions, around the construction of words, images, video, and audio. So you might ask yourself why you should care. Well you as a business owner need to consider yourself to be a brand. And brands are slowly entering into the social media space and creating connections and conversations with their brand loyalist. These loyalists are the connections that you want to empower and turn into brand ambassadors. Once you’ve empowered your ambassadors you want them to start the cycle all over again. And then before you know it you’ll have a small army on your hands that will consume, comment, and distribute you message and brand.

Did you know: • 13 Hours of video are uploaded to You-

Tube.com every minute. • 3.6 billion photos are available to view on

Flickr.com • 3 million tweets are sent via Twitter per day. • 5 billions minutes are spent on Facebook

each day. • $6.5 million was raised by the Obama cam-

paign via online donations. • 93% of social media users believe that

brands should have a presence in social media.

Turning connections into impressions is one of the keys to creating a cycle of social networking that will pay off for your business or let’s just put it this way: social media is like word of mouth marketing X 100,000 to your Facebook/Twitter/ YouTube Friends. 14 September 2009

F.I.T. Money Magazine


So where is your brand? Your brand has to start developing a digital media strategy that focuses on engaging your brands community, empower your brand loyalist, and creating connections that will lead to impressions for your brand. Can you can’t just put up a Facebook page and pump in your RSS feed and hope for the best. You have to dedicate someone to engage the community, create connections, foster conversations, and create a 2-way conversation. It can’t just be all about you. It has to be about YOU, your brand, and your community. You need to listen closely to what your community wants. You need to analyze their conversations and put actionable items on task so that you can keep the momentum going and encourage your online friends to become your online ambassadors.

Social media is NOT A GAME! It’s a full time job that needs a full time employee or four to make sure that the social media beast is being feed. It’s not enough to post up one YouTube video or to tweet once a month. You have to tweet daily. You have to update your Facebook status daily. You have to respond to the questions coming from your community daily. Or think about social media this way…your competitors are ALREADY there…why aren’t you? So go open a Twitter, Facebook, YouTube, Flickr, Delicious, Posterous and a slew of other accounts. Start reading Mashable.com on a daily basis, follow @streetforce1 on Twitter and most of all communicate, share, and respond. Social Media can be: • Your brands Think Tank • Your brands Customer Service • A resource for Public Relations • A resource for building Brand Loyalist • A m e a ns t o Co lla b o r a te w it h y o u r Community • A MAJOR tool for Customer Acquisition • A means to show your brands ThoughtLeadership So now get out there. Start the conversation! Your community is waiting on you.

Advertise with us! Great rates to F.I.T. any budget! Email us: advertise@fitmoneymag.com Call us: ( 212 ) 662662-1288 www.fitmoneymag.com

2009 September 15


Get Over Your Own Brick Wall

Are you stuck behind your own actions? BY M. Natasha Reid We all have goals that we aspire to achieve; the problem is we don’t always see them through to the next phase. What happens when you see the light at the end of the tunnel? Do you run to it or run from it? How often do you create the impossible by not following through? Can you see that you are your own brick wall that you keep running into? I can see it in me but, in the end, how do we change the behavior? Before you try to answer, the beginning is a good place to find out what you are facing. When you give the enemy a name, he no longer has power over you. Self-sabotage; the enemy; is the killer of the entrepreneurial dream. It is the one action that is totally, 100% controllable by one person: YOU. Anyone can place negative thoughts in your head but only you can give them power. As a good friend of mine once told me many years ago “Don’t let anyone or anything live in your head rent free.” The thoughts and actions upon which you contemplate should always propel you forward. The people in your life should always move you to greater heights. The vision you have created should always place you in the forefront. If what you think about negatively changes you in any way, shape, form or fashion STOP THINKING ABOUT IT! Never let anyone or thing change the essence of who you are. That also means when the little voice in your head says “No you can’t” just tell it “Yes, I’ll try first and then get back to you.” Effective change can happen and there are steps to get you to that destination. Here are a few tips you can put into your arsenal to take action on today:

16 September 2009

1. Define the issue: Self sabotage is simply your recognition of something great happening or about to happen in your life and you get in the way of it materializing. One dictionary defines it as “a treacherous action to defeat or hinder a cause or endeavor.” Can you remember a time when something great was about to transpire in your life and all of a sudden you just went bezerk? I can’t begin to tell you many times that has happened to me. 2. Identify the behavior: Now you know what the behavior is, can you pinpoint; with laser focus; the actions in yourself? Make a note of changes in your behavior when you approach certain topics: money, commitment, networking, public speaking, etc. Be aware of your feelings at that moment. What is the next step you would normally take? Now you can begin to change because you are being proactive and not reactive. 3. Create a counter measure: now you have found the negative action, create a diversion to implement when you see or feel yourself slipping into counterproductive actions. Feel nervous? Smile and think about a funny moment. Angry? Look at yourself in the mirror. You won’t stay mad for long. Depressed for no reason? Try skipping. You can’t skip and frown, it’s just impossible. 4. Accept and move forward: Refrain from beating yourself up because you made a mistake or you slipped back into a negative pattern. Accept where you are right now and be determined to move forward from this point. Leave the past behind you and stay focused on your chief aim. (continued on pg 19)

F.I.T. Money Magazine


http://www.startasticblogspot.blogspot.com

2009 September 17


SAVE OUR STORE How to tell customers you are open for business

B

efore I get started, I want to apologize to my fellow marketers out there. I know the next sentence is going to cause several eyebrows to rise and bring some blood pressures to a boil. I receive numerous S.O.S (Save Our Store) signals from business owners because their marketing firm has them so caught up on stats that they are missing out on the cheapest way to get instant recognition. Here is my response to an S.O.S: forget your demographics; forget your target market, for now. Think about this how many times you have heard this horrible phrase from someone who has walked into a business and states “I never knew you were here” or “How long have you been here, I live in the neighborhood I didn’t know you sold this. If this has happen to you we are going to fix this problem. Let’s get back to the old way of doing things before we had access to the information on the World Wide Web. Let’s market in the neighborhoods we do business in. My goal is to offer you two strategies to add towards your marketing campaign. These are grassroots tactics.

18 September 2009

CAUTION: If you are not ready to work, turn the page because the steps require time and 110% effort. If you’re still here, it means you’re ready to get to work. So let’s not waste anymore time. Here are Two Easy Steps: • Visit and patronize every business in your immediate area. These people are a great source of referrals. Ask yourself, if you are out shopping and you ask your favorite vendor where can you find a widget and they tell you a couple of stores down wouldn’t you visit the store? So, tell your follow merchants who you are, what you do and invite them to your open house. • Host an Open house. People like to refer to them as networking events these days, but open house is a great way to display your facility; educate your customer which will keep them excited about what you do. When hosting your open house/networking event invite your old and new customer, prospects, local merchants,

F.I.T. Money Magazine


neighbor’s family and friends. You want everyone in your immediate circle to attend because these events provide numerous opportunities; for one your current customers whom are already extremely satisfied with your organization can inform the new clients and prospects about your product or service. What I like most about an open house is connecting clients with one another. This gesture in itself is worth its weight in gold because people never forget where they receive good leads. Period. Are you ready? Did I scare you? If yes; good. If no; good. These short action steps will make the difference between a successful business and always hearing, “I didn’t even know you were here.”

(Continued from pg 16)Take

action in new areas constantly working toward your chief aim/ goal. Read new material with a partner, find people online who are looking for something more. If you are not affiliated with any social groups, join one. Don’t know of any in your area, do a Google search. Always be ready to approach a situation with a new problem solving technique. The more you believe that you can make a difference the more you’ll see new thing take shape. Try it out and if it doesn’t work, try another approach. I only implore you to do something you’ve never done before to get better results.

Special Thanks: My Maker and Creator for blessing me with the talent of teaching and learning My Mom and Dad for always believing in me Chris and Valerie, my best friends; I did it. Thanks for telling and showing me I can. To all F.I.T. Money contributors for bearing with me. And most importantly you for believing in us and believing in your self to be willing to take a chance on something new. Until next time...stay F.I.T.!

Advertise with us! Great rates to F.I.T. any budget! Email us: advertise@fitmoneymag.com Call us: ( 212 ) 662662-1288 www.fitmoneymag.com

Until next time...stay F.I.T.!

2009 September 19



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