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STRATEGIC AIMS FOR 2020
Targets for the upcoming year
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PCRC aims to become the gold standard for research that has an impact on prostate cancer. We will strike the balance between scientific excellence and innovation, embracing our failures as a necessary part of the innovation process. In 2020, we will broaden the type of projects by systematically analysing and then funding gaps within the prostate cancer ecosystem that will have impact for patients.
FORM PARTNERSHIPS Leveraging partnerships
In 2020, we will increase our collaboration with other charities, industries, scientists and patient groups, so that we can maximise our research quality, impact and costeffectiveness. To achieve this PCRC will sign at least three partnership agreements with complementary charities, government bodies or pharmaceutical companies to deliver for people with prostate cancer.
CONTINUOUS LEARNING Learning and connecting
We will build stronger connections with the people we serve, understanding that those affected by prostate cancer know the most about what the journey feels like. We will therefore run a new grant call in the first half of 2020 that directly responds to a wider range of the needs and challenges of patients.
LEADING AUTHORITY Positioning PCRC as a thought leader
We will strengthen our credibility, reputation and research brand to amplify the value we bring to the table. In 2020 we will rebrand PCRC to better suit our new strategy and position ourselves as a challenger brand.
ASSEMBLING EXPERTS Strengthening internal structure and processes
We have assembled experts to advise us on all aspects of running a successful and robust research charity. In 2020, we will continue to analyse and assess our skills and experience and fill gaps that may exist in our Scientific Advisory Committee, Executive Advisory Group and board of trustees.
SUSTAINABLE GROWTH Sustainable growth
We will diversify our income streams and increase our unrestricted funding capacity so that we can fulfil our scale up commitments. We are making and building a recessionresilient organisation. In 2020, we aim to increase our funding for projects allowing us to expand from 11 to 14 in the grant call and scale up our successful 2019 events and more complex large bids.
