2 minute read
SHOWCASING INNOVATION
SHOWCASING INNOVATION
Race for science
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With very significant growth planned over a 5 year period, taking the charity from 1.6 million and 3 projects to £5 million and 20 projects, we knew we were going to have to be innovative and step outside of our comfort zones. This is when Race for Science was created, we wanted an event that was unlike any other charity event, separated ourselves from others and was sustainable, with opportunity for expansion.
We took inspiration from challenges such as the Crystal Maze, Escape rooms and Secret Cinema. Immersive, fun experiences that always leave you talking about it or wanting more. We decided to host the event in Cambridge, a city that is known for its scientific innovations as well as a community that has a lot of heart and passion. Taking inspiration from some of the most exhilarating events, choosing the city most open to new ideas and linking it back to our research and cause was going to be key.
Race for Science took place on 30th March 2019. We secured corporate Sponsors such as TTP, Citrix and Abcam as well as support from Astrazeneca. We briefed teams of up to 6 in a top secret location before sending them across the streets of Cambridge to retrace the steps of our missing scientist by solving clues and riddles. During this time, they were also called on to participate in urgent, special 10 minute missions, involving AI, plant science, earth science, rockets as well as other mentally challenging games. By the end of the challenge, the teams with the most amount of points won and everyone got to find out if they managed to find our missing scientist and save the future of prostate cancer research.
We received some incredible feedback with an average rating of 9.29 for the overall game. In 2019, we planned to expand the event and host Race for Science twice in 2020!
Awesome! Do it again! Really good fun, loved the variety between the scavenger hunt and the special missions. So much better than I expected it to be, and much better than any event like this I’ve done before.
Really great fun, loved the special missions.
