You Can’t Miss with our Targeted Audience
More than 40,000 Hard Core Anglers Fish with Us! They Can and Do Ring Your Registers!
From North Carolina to Louisiana SKA Will Sanction or Produce
50 Events in 2013 and Cover Each Event in Detail in Angler Magazine.
PROFESSIONAL KINGFISH K H 20 TOUR 13 20
CHAMPIONSHIP S Biloxi, Mississippi
Average Size Boat: 27.5 feet Average Age of Boat: 2.5 years 76% Own a Center Console 19% Prefer a Walk Around Over 94% are Outboard Powered 34% Own an SUV
57% Own a Truck 47% earn More Than $100,000/yr The Average Angler Fishes 8 Events per Year Average Days On the Water: 41 Each Member Spends an Average of $1,200 Terminal Tackle alone
Products Are Manufactured Especially for Our Market
How Can You Not Afford to Target this Audience?
Official Pu
the Southern
Kingfish As sociation | January 20
13
the Ye
ar Sm STRIKE all Boat Clas s TWO Technique
| Tried & Tr ue Tactics News | Your Electro Is Here: 20 nics Future 13 Gear | New from Yamah a!
National Champio ns Open Class PENNY-LESS
National Champio ns Small Boat Class REEL THRILL/TEA M BONE SUCKIN’ SAUCE
NO.
ar Ope n Class INTEN SE
PERMIT
Team o f
the Ye
2397
US POSTAG E PAID TAMPA, FL
Official Publication of the
PRESOR TED STAN DARD
Team o f
SOUTHE RN 15 GARNET KINGFISH ASSOCIA T TION ST AUGUST AVE INE FL 3208 4
Angler magazine is the bible of our association and, while we do use direct mail for membership drives and renewals, most of the yearly tournament news comes to the fisherman in the pages of Angler. Hard-hitting editorials, a calendar of events, fishing tips, and the most comprehensive tournament results are included in each issue. Angler is circulated to every member 11 times a year, (no issue in December) plus tournament distribution. Angler is printed on 40 pound newsprint with an 80 pound gloss four color cover. Newsprint is used because of tight deadlines and printing schedules. Angler magazine is the official publication of the Southern Kingfish Association.
Official Publication of
blication of
Southern Kingfish Associa tion | October 2012
tion | September 2012 the Southern Kingfish Associa
Kingfi Official Publication of the Southern
D CLUB UN
2F
IFTY PO
Sea Drag’n 52.69
sh Association | November 2012
20 1
2F
20 1
Sweet Sarah IV
Rxcape 52.15 Wild Ride 52.67
No Mercy/D
ealer’s Choi
ce Beerability Tailwalker
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
s to Florida’s Panhandle Gear | Ocean Kayaks
Inside: News | Bucket List Giants Gear | Deep Downriggers Tale | Angler’s Lament
Yates Sea Marshwalk Kingstalk
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
Inside: News | Congress Come
to News | Menhaden Are Vital Ocean Life ASSOCIATIO SOUTHERN KINGFISH 15 GARNETT AVE ST AUGUSTINE FL 32084
N
PRESORTED STANDARD
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
Gear | Trucks Gone Wild!
Nette One 44.88
PRESORTED STANDARD
North Carolina waters Nor up a nice 56 at give g m-On and the G Got-E W West Delta Kingfish Invitational yields two more 50s!
SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084
56.05
PRESORTED STANDARD
D CLUB UN
SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084
Stress Reelief
IFTY PO
KWAZAR 55.39
Tournament Fishing Is Big Business!
SKA Yearly Generations: $33,400,000 Boat Sales | A Minimum of 200 Boats Purchased Each Year at an Average of $167,000 Per Boat by Members. Includes Motors and Trailer.
8,000,000 Boat Sales | Team Members or Non-Members Who Fish the Trail and/or Select Tournaments. Some of these buy used.
3,600,000 5,000,000 180,000 2,000,000 3,150,000
Tackle Purchases Fuel Sales, Tournaments Only Oil for Boat New Electronics Tournament Entry Fees | Members and Non-members
1,281,000 Replacement Parts | for Boats, Pumps, Rope, etc. 564,000 Ice | Captains purchase an average of Six Bags per Event they fish at $10 per Bag.
810,000 Food and Drink for Boat 1,793,400 Insurance Per Year 40,000,000 New Trucks Each Year | 1,000 Members Buy A New Truck Every Three Years. Average of $40,000 per Truck
3,000,000 Truck Fuel | Based on 120 miles to and from each event at $3.75 per gallon. 90% of the vehicles are 250’s or 350’s
1,200,000 Direct Economic Impact to Host City for the National Championship | Includes Lodging, Slips, Food, Entertainment, etc.
$101,078,400 • All estimations are considered below average.
Contact Us to Score a Bullseye with SKA’s Market Today!
Best of All, Angler Magazine Is Not a Budget Buster! RATES Black and White Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page 1/8 page
1x $1,860 1,551 1,488 1,174 973 796 642
3x $1,797 1,487 1,426 1,111 934 776 629
6x $1,733 1,428 1,361 1,064 904 743 610
11x $1,627 1,326 1,262 995 834 709 545
Color Full Page Junior Page 2/3 page 1/2 page 1/3 page 1/4 page
1x $3,124 2,767 2,456 2,113 1,871 1,812
3x $3,023 2,668 2,382 2,030 1,811 1,741
6x $2,883 2,602 2,309 1,967 1,759 1,686
11x $2,735 2,463 2,186 1,862 1,680 1,612
Cover Inside Front Inside Back Outside Back
$3,545 3,247 3,861
DEADLINES Issue January February March April May June July
Insertion Order Due November 25, 2012 January 3, 2013 February 1, 2013 March 1, 2013 April 1, 2013 May 2, 2013 June 1, 2013
Special position ads, when available, 10% premium. Spot color inside magazine, add $100 per color, limit two plus black.
Ad Materials Due December 1, 2012 January 10, 2013 February 10, 2013 March 10, 2013 April 11, 2013 May 10, 2013 June 10, 2013
Ad Size Full page Full pg. bleed Junior page 2/3 page 1/2 horizontal 1/2 vertical 1/3 page 1/4 square 1/4 vertical 1/8 vertical
Width x Height (inches) 9.25 x 12.25 10.75 x 13.75 6.875 x 10 9.25 x 7 9.25 x 6 4.5 x 12.25 5.75 x 6 4.5 x 6 2.125 x 12.25 2.125 x 6
Trim size: 10.25 x 13.25 1/4 inch bleed all four sides. Keep all live matter .375” from trim edges. E-mail materials to: anglerpages@fishska.com or request FTP information For more advertising material specifications go to: www.fishska.com/ angler_mag_specs/
Issue Insertion Order Due Ad Materials Due August July 1, 2013 July 11, 2013 September August 1, 2013 August 10, 2013 October September 1, 2013 September 12, 2013 November October 3, 2013 October 11, 2013 (No December Issue) January ’14 November 20, 2013 December 1, 2013 Fax insertion orders to: 904.819.0331 attn.: Deona
Target the Internet! www.FishSKA.com Premium Banner (rotating, above the header) . . . . . . . 750 x 100 pixels Non-Sponsor Rate: $2,000 per year or $1,100 for 6 months Sponsor Rate: $1,500 year or $800 for 6 Months Featured Medium Rectangle (rotating, below the header) . . . 320 x 200 Sponsor Rate: $150 per month (minimum 3 months)
Schedule Rectangle (premium placement by division) 250 x 150 pixels $200 per calendar year (Jan. 1 – Nov. 24) Web Ads must be submitted as: .png, .gif, .jpg or .swf Flash Ads (.swf ) may incur an additional set up charge. Our web design center can create any kind of advertisement that you need at a very reasonable cost.
Inline Banner (rotating, mid page) 460 x 60 pixels $125 per month (minimum 3 months)
Classified Ads Page. . . . . . . .up to 300 pixels . . . . . . . . . . . . . .$75/mo
Footer Banner (rotating, below the site map) . . . . . . . . . . . 460 x 60 pixels $110 per month (minimum 3 months)
Advertising is also available during all SKA Live Webcasts. Call Bob Flocken for schedule and pricing.
In 1991 I founded the So uthern Kingfish Associatio n. Over the next decade I the behavioral habits of sal learned a lot about twater fishermen. First an d foremost, they are extreme companies that support th ly loyal to the eir passion and second, th ey’ll spend whatever is ne competitive edge over his ces sary to give them a or her fellow fishermen. In 2004, a Marketing Direc tor from a major boat build er called to inform me that two new SKA boats ready they would have for market by winter. They ’re not the first to build “S is we’ve changed the face of KA Boats.” The fact saltwater fishing. And now manufacturers are still scr new products. Competitiv ambling to build e fishing is big business. Th e products our members us tremendous influence on e and buy have a other saltwater fishermen ’s buying habits. More than 30,000 hard co re, influential, and affluent king mackerel fishermen fi last year. That’s a lot of bu shed our events ying power especially when you consider that they fish year. That’s over 20 weeken over 41 days a ds a year. We’ve profession alized them and even made from some of them. You kn great role models ow exactly what I’m referr ing to because you’ve seen manufacturers ads, toutin them in many g their product. So what are you doing to reach our market? Conven tional fishing or boating ma amazed at how many of ou gazines? You’d be r members don’t subscribe . One fishing publication tri successes and fell flat on th ed to emulate our eir face. Our fishermen rea d Angler magazine each mo cover. Why? Because it’s ab nt h from cover to out them; real fishermen. It’s chock full of tournamen to’ articles exposing the lat t coverage and ‘how est fishing techniques. Re member too, that fisherm motors, electronics, truck en ru n boats; they need s, petroleum products, an d boat accessories to make comfortable and profitable. their fishing more We are editorial experts in this field also. Take it from one markete r to another, you need An gler magazine in your 2013 marketing, but it is one of budget. Yes it’s niche the most important niche s you will ever discover. Do for it, we can prove it virtu n’t take my word ally any weekend of the ye ar. Get out of your chair, loc and come see for yourself. k your office door, Our tournaments reflect th e fisherman’s passions and pursuit of his desire to ex what he spends in cel. No marketing studies, no trend reports, it’s all th you to see. ere on the docks for But I suspect you already know this. Our industry isn ’t really that big, people tal object of many a marketing k. We’ve been the meeting, maybe even one of yours. So here’s my deal. and call me. Let’s discuss yo Pick up the phone u’re marketing plans for th e coming season. I know I, competent marketing expe or one of our rts, can show you how An gler magazine will ring your reputation on it! registers. I’ll bet my
Jack Holmes Managing Partner, SKA
ation | June 2012 rn Kingfish Associ
Official Publication of the
Official Public
Official Publication of the Southern Kingfish Association | February 2012
ation of the
Southern Kingfi
sh Association
IFTY PO
2F
FIFTY POU 11 2011 SK A
N
ASSOCIATION SOUTHERN KINGFISH 15 GARNETT AVE ST AUGUSTINE FL 32084
PRESORTED STANDARD
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
Gear | CHIRP Makes a Splash
| Tease & Chu m News | Plan for National s Gear | Art & Science of Prop s
51.38
Get Layed
Bad Company
6/15/12
7/7/12
Jacksonville Saltwater Classic
16th Annual Classic Kajun Sportsman King
Fishing! Technique | Take a Kid News | Make History— Fish the Nationals Gear | Ten Best Fishing
ED
News | Unsung Heroes
Technique
PRESORT
sh aden to Kingfi Technique | Menh nder News News | More Fishfi Life Support Gear | Live Bait
Guns
Weather & Tournamen SKA t Trails Heat Up!
6/15/12
Aids
SOUTHERN KINGFISH ASSOCIATION 15 GARNET T AVE ST AUGUST INE FL 32084
Technique | Land a Sponsor in 2012
PAID US POSTAGE TAMPA, FL 2397 PERMIT NO.
98.03 Aggregate
NO MERCY/ DEALER’S CHOICE
STANDARD
e n C l a ss
PRESORTED
Op
BLUCHIPS
ION
3
Place
e 88.87 Aggregat
GATOR’S!
Johnny B
16th Annual Classic Kajun Sportsman King
17th Annual Mer Pompano Bea cury/SeaVee ch Saltwater Slam
2397
US POSTAGE PAID TAMPA, FL
S
D CLUB UN
51.14
Team Young
KINGFISH ASSOCIAT SOUTHERN AVE 15 GARNETT E FL 32084 ST AUGUSTIN
nd
Place
A L L B OAT
rd
6/15/12
PERMIT NO .
20
2011 SKA
| 45.06
BOTH FISH CAUGHT AT
ional Cha at N
nship pio m
nal Cha io m at
ship on pi
News | Teamwork = Success ics Gear | New 2012 Electron
Penny-Less
SECONDS 2 SPARE
51.01
2
Backlash
16th Annual Classic Kajun Sportsman King
gford Mem orial Fishing Tou rnament
D C L UB
BIG BAD WOLF
SM
49.76
Frances Lan
STANDARD
FIFTY PO
201 UN
ANGLER OF THE YEAR
the Technique | Bait Rigging Stanman Way
Reef Thief |
51.80
Fishing Rod eo
2
East Coast Sports Won in Swansboro with a 54.00!
PIONS
SS CHAM
OIFC
GATE Jackson ville
CLUB ND
STRIKE TWO
SOUTHERN KINGFISH ASSOCIATION 15 GARNETT AVE ST AUGUSTINE FL 32084
US POSTAGE PAID TAMPA, FL 2397 PERMIT NO.
PRESORTED STANDARD
OPEN CLA
52.21
58.04
| August 2012
| July 2012
II WALLEYE SMALL BOAT CHAMPIONS
Southern Kingfish Association
US POSTAGE PAID TAMPA, FL PERMIT NO. 2397
tion of the Southe
PRESORTED STANDARD
Official Publica
ASSOCIATION SOUTHERN KINGFISH 15 GARNETT AVE ST AUGUSTINE FL 32084
2012 Kingfish Association | January
20 1
Southern Official Publication of the
Southern Kingfish Association, LLC 15 Garnett Ave St. Augustine, Florida 32084 904.819.0360 | fax: 904.819.0331 email: rkflocken@fishska.com Contact: Bob Flocken | Jack Holmes | Deona Holmes Production Manager: Christine Rodenbaugh
www.FishSKA.com PROFESSIONAL KINGFISH K H 20 TOUR 13 20
CHAMPIONSHIP S Biloxi, Mississippi
rev. 02/13