First Things First - First Milk Sustainability Programme

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Objectives Cow and Calf Long-lived healthiest cows producing viable calves

Ethics Worker welfare Calf health and welfare Food safety Cow health and welfare

1. Drive lifetime productivity by identifying and promoting excellence in fertility and nutrition

2. Drive lifetime productivity and a reduction in antibiotic use by identifying and promoting excellence in prevention of lameness, mastitis and infectious diseases

3. Deliver a comprehensive solution for dairy bull calves

Environment Greenhouse gas emissions Soil quality Waste Biodiversity Land use Water use Economics Herd performance Profitability Capital reinvestment

don’t treat your cattle right — “Iftheyyouaren’t going to produce for you” David Walker, Cumbria 42

Energy efficiency Labour cost 43


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