Audience magazine

Page 14


Bringing Digital Solutions to Qatar Lara Nakhle, Creative Director at A101, a Qatari-owned turnkey digital & innovative solutions company, stresses the importance for businesses being on the lookout for new changes in the market and adapting themselves accordingly. Focused on design and development, from simple websites and mobile apps, to complex e-commerce integrated systems, A101 offers digital solutions to businesses in Qatar.

How would you describe the kind of clients that A101 typically works with? Our clients come from various sectors and backgrounds. The thing they have in common is they understand there is a shift happening from offline to online and want what’s best for their company and brand, which is why they approach us in the first place. They are typically looking for our expertise as well as innovative solutions for their brand activations and events. How aware are clients of your services? To be honest, a lot needs to be done within the region to educate the market about the digital world and make them understand


the benefits of our services. Technology is always changing and shifting, and people need to remain up to date and ahead of the competition by taking advantage of the strategic solutions What kind of projects have you been working on recently? We’ve actually worked with great clients recently. To name some, we’ve designed and developed an Augmented Reality (AR) Photo Booth for the Ministry of Health for Qatar National Day, a permanent AR telescope installation for Kahramaa and VR cycling simulations for Vodafone on Sports day and the Doha Triathlon 2017.

What do you think sets you apart from other companies in the region? We pride ourselves on our strategic thinking, our specialized team and our ability to work closely with our clients, adapting and tailoring our services accurately and efficiently. We are also the only company in Qatar with native mobile developers in-house to ensure we deliver premium quality apps for our clients. And unlike other companies, we understand this ever-changing market, and focus heavily on cost optimization as well as the importance of data gathering and analytics.

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